Finding Your Ideal Client

Wondering where to find your ideal client or customer? Not sure what that even means!?!

In this episode, we’re breaking down this seemingly complex topic. A lot of marketing gurus will talk about reaching your ideal clients but they don’t tell you HOW to do that. 

Have no fear! After listening to this episode you’ll know exactly who your sparkliest, most ideal customers are.

We’ll be using the terms client, customer & avatar interchangeably since many of these concepts are the same whether you sell services or products. 

If you want to dig even deeper into this topic be sure to grab the Discover Your Dream Customer Workbook. It’s totally free and will walk you through this entire process step by step. 

TIME-STAMPED SHOW NOTES

00:50 Book recommendation: Cultish: The Language of Fanaticism 

2:55 Meg’s Sparkly moment of the week.

4:00 Lauren’s Sparkly moment of the week.

5:55 What exactly is an ideal client or customer?

8:20 Why do you need to identify an ideal client? “When you try to sell to everyone you reach no one.”

9:30 Lauren’s story about defining and reaching her ideal clients.

11:00 Meg tells us how she attracted her dream client on social media.

12:40 How to identify and find your ideal clients...

17:00 Freebie alert: Discover Your Dream Customer Workbook 

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LET’S CONNECT

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Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram