Rocket Fuel: Youth Marketing
75 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 109 ratingsA series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
International Womens Day 2024. The Year of Inspiring Inclusion
March 06, 2024 09:00 - 53 minutes - 73 MBIn this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who also works in making content too. She will be talking you through how audiences today view IWD a...
George Butler on Kids Radio, Parents Finding Child Safe Spaces In A Digital World And How Commercial Radio Fits In A Modern Family Landscape
February 28, 2024 09:00 - 50 minutes - 69.1 MBIn our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They also chat about how commercial radio and the BBC compliment and provide together a fantastic audio...
Reisa Schwartzman on STEM, Play, and The Importance Fun Education
February 21, 2024 09:00 - 25 minutes - 34.8 MBOn this penultimate (I know so sad) episode for this season of rocket fuel we chat with the Chief Fun Officer over at Griddly Kids… Yes that is their official title! James chats all things Griddly… who are they… where did they come from and why they think its so important to have education be fun for children! They also chat about STEM and how implementing activities in the category of can help children have a head start on learning with out realising that they are. Then we talk Reisa’s all ...
Uju Asika on Children's Books for a Better world and Parenting Content of Today!
February 14, 2024 09:00 - 27 minutes - 37.8 MBUju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest on the rocket fuel podcast! James and Uju chat all things kids, parents, parenting and all thin...
Nathaniel Hunter on AI, The Future of Interactive Play in Family and How Technology will Benefit the Next Generation
February 07, 2024 09:00 - 35 minutes - 49.3 MBNathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It has had many forms over the years but this time its pushing the world just a little bit further with the thanks to AI. We talk with Nathaniel about AI ethics and the future of it. How it works in a family setting to improve mental health in a semi-scree...
The Toy Fair 2024, Precise TV, Casdon, Craft Buddy, Xootz
January 31, 2024 09:00 - 35 minutes - 48.4 MBWe are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what they do and how they help their clients reach audiences more effectively in a growing digital world. We then hit the floor and met up with Casdon the people behind your child's favourite real world role play activity be it Henry Vacuums, Dyson, DeLongh...
Annie McCosker and Izzie Fernandes on Gen Z Entrepreneurs, Community Organisations and Youth Voices in Culture
January 24, 2024 09:00 - 48 minutes - 66.2 MBAnnie McCosker and Izzie Fernandes from the Community Youth Organisation FLAARE talk with James this week about how brands can connect with Gen Z audiences by including their voices to influence not just the marketing but the products and even the brands its self. How their Community Youth Organisation is making the entrepreneurs of the future where the talented young individuals can start creating their next business today. And then they also chatted about how brand and business can get inv...
Harriet McCulley on Authenticity, Student Demographics and Gen Z Trends
January 17, 2024 09:00 - 29 minutes - 40.4 MBIn this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketin...
Print Media For Youth Audience (Richard Clare)
February 16, 2023 16:00 - 33 minutes - 46.5 MBThis week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editor We take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen t...
Traditional Media vs New Media (Jamie East)
February 02, 2023 16:00 - 58 minutes - 79.9 MBA small word of warning this episode has some quite frank language and the occasional word bomb may be dropped. This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go. We take a deep dive into who is Jamie East and what makes him tick. We talk about the days Big Brother's Bit On The Side and what was Holy Moly and how di...
Using Tech To Transform The School Run (Rachel Beech)
January 19, 2023 16:00 - 42 minutes - 59 MBWelcome back to Rocket Fuel! This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more. We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways. We also discuss We Are Fetch, why was it needed, how...
Audio in a Visual World (James Gilmore)
January 05, 2023 17:41 - 43 minutes - 60.3 MBWelcome back to Rocket Fuel! This week James sits down with James Gilmore. A fascinating individual who is the Founder & Managing Director of leading teen media company W!ZARD Radio Media. We talk to him about how and why this all started back 11 years ago from his bedroom as a kid. We also discuss W!ZARD Radio Media what its is and what the future holds for it as they expand into the world of talent management and record labels and the challenges of having 2 brands that work side by side...
The rise of the "influencer" (Ian Shepherd)
December 08, 2022 16:00 - 35 minutes - 49.4 MBWelcome back to Rocket Fuel! This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners. Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators. Ian and James talk early vision in the creator industry, commercialisation and growth...
Creators Know More Than You Do! (Hannah Witton)
November 24, 2022 16:00 - 46 minutes - 63.6 MBWelcome back to Rocket Fuel! This week James sits down with Hannah Witton. An extraordinary podcaster, author, YouTuber and writer who has been creating content for more than 10 years. We talk to her about her views on the being an "influencer" and how this has changed over the years. We also discuss her work habits and practises she adopts day to day. We ramble around the topic of new wave creators and perspective on how agencies and brands should be implementing their influencer m...
China Youth Marketing: WeChat to TikTok (Alicia Liu)
November 10, 2022 16:00 - 36 minutes - 50.1 MBThis week we are with Alicia Liu. Alicia is from Spring Grass which serves as the bridge between the west and China in terms of Youth Marketing. We hear her insight on youth and parent audiences in China, recent behavioural trends and what they are looking for from brands. We chat about technology and development and uncover similarities between the west and China. Using this insight, we also ramble around the topic of what it means for brands looking to enter the Chinese market. Sophi...
TikTok's Boom (Chris Stokel-Walker)
October 27, 2022 15:02 - 55 minutes - 76.7 MBWE ARE BACK! And we are back with a boom... specifically TikTok's Boom with the guy who literally wrote the book on it! Chris Stokel-Walker. He is back for his 2nd appearance on the show and we get straight into it. We talk about his book TikTok Boom (Available now in all good places where books are sold) We chat with him about why the move of focus from YouTube to TikTok and what this means for creators Then we ramble around the topic of what this means for China on the world stage We...
Re: The Publishing Industry (Charlotte Eyre, The Bookseller)
March 11, 2021 08:33 - 49 minutes - 68.5 MBCharlotte Eyre is the The Children’s Editor at The Bookseller. The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces. Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs b...
Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)
March 04, 2021 06:06 - 43 minutes - 60.4 MBBecca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’ If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hear from tech evangelicals or the tech reluctant; those guilt-ridden by how much of their daily l...
The Myths of Leadership (Chris Hirst, Havas CEO & Author)
February 25, 2021 08:46 - 47 minutes - 65.8 MBChris Hirst is the Global CEO of Havas Creative, a global advertising agency. At once an engineering graduate and glass factory worker, Chris Hirst is now the CEO of one of the biggest advertising agencies in the world. He’s also the writer of ‘No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You,’ an award winning book aiming to streamline and demythologise the idea of leadership. Topics of discussion include: leadership, workplace culture, the arch...
Retro Rocket Fuel: Our Favourite Episodes
February 18, 2021 08:40 - 52 minutes - 71.8 MBWelcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests. Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, b...
Re: Rory Sutherland (Author, and Vice Chairman of Ogilvy)
January 21, 2021 09:45 - 1 hour - 110 MBRory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a visionary, even if some of his peers at the time joked that he was ‘the worst graduate they ever hire...
The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)
January 14, 2021 05:55 - 45 minutes - 62.4 MBUnsah Malik is the author of Slashed It. Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Unsah is at the cutting edge of documenting how the world of social media is evolving, and she brings her audience along with her; periodically updating her book with sharp and novel insights. Topics of discussion include, but are not limited to: Unsa...
The Woman Who Gave Zero F**** (Amy Kean, Sociologist, Author & Business Woman)
January 07, 2021 05:55 - 47 minutes - 65.9 MBAmy Charlotte Kean is a woman with a thousand roles. To some, she is a sociologist, to others the author of the book ‘The Little Girl Who Gave Zero F*****,’ and a trail blazer of a business woman to the rest. Amy is the co-founder of of DICE (Diversity & Inclusion at Conferences and Events), she’s the Cultures Editor at Shots Creative, and her most recent venture is Six Things Impossible, founded just last year; an initiative dedicated to improving company culture. Topics of discussion incl...
The Publishing Industry (Charlotte Eyre, The Bookseller)
December 31, 2020 05:55 - 49 minutes - 68.7 MBCharlotte Eyre is the The Children’s Editor at The Bookseller. The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces. Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs b...
Making a Horrible Situation Better (Helen & Douglas House, Amy Botalli & Emma Jordan)
December 24, 2020 05:55 - 54 minutes - 75.6 MBHelen & Douglas House is a UK-based children’s hospice. Founded in 1982 by Sister Frances Dominica, Helen & Douglas House is the world’s first hospice dedicated to children and young adults. They provide end-of-life care and bereavement support for children and their families, by creating a warm, colourful, nurturing environment so that ‘every life leaves happy memories.’ Amy Botalli is the project manager at Helen & Douglas House. She is responsible for their corporate partnerships; meani...
Representing the Unrepresented (gal-dem, Mariel Richards)
December 17, 2020 07:50 - 44 minutes - 61.9 MBMariel Richards is Head of Strategy & Brand Partnerships at gal-dem. Gal-dem are an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’ Through the mediums of essay, music, politics and lifestyle content, they give a voice to the oft voiceless, and are now one of the most prestigious, well respected publishers for doing so. Already privy to illustration and editing, Mariel got her start at MindShare International; wor...
Reproductive Health and Abortion Stigma (Jennifer Gassner, Marie Stopes International)
December 10, 2020 05:55 - 53 minutes - 73.1 MBJennifer Gassner is the Marketing Director of Marie Stopes International. Starting her career rather eclectically, Jennifer studied to be a diplomat, before migrating to China to work in sales. During her mid-twenties, however, she became uninspired; disenchanted at the prospect of working for mere profit alone. She began to reflect and retool; undertaking a master’s degree in Public Health before taking up an internship with MSI. Marie Stopes International, founded in 1976, is a reproduct...
Streaming, Community and Digital Experiences (Adam Harris, Twitch)
December 03, 2020 05:50 - 57 minutes - 79.2 MBAdam Harris is the Global Head of Brand Partnership Studio at Twitch. Despite, self admittedly, not knowing what to do by the time of university, Adam Harris has recently cemented himself as one of Twitch’s most in-expendable leaders. Though he started out working with his dad and grafting through university working at M&S, Adam has since gone on to work for the likes of ITV and Metro, winning numerous awards along the way. Adam’s newest venture, Twitch, is a live-streaming platform recent...
Speaking the Language of Youth - Future Gazing into 2021
November 13, 2020 10:36 - 54 minutes - 74.6 MBIn our most recent 'Speaking the Language of Youth' panel event, we discussed marketing to youth and parent audiences as we move into 2021. James was joined by a panel of industry experts including: Fran Scudder, Senior Partnerships Manager at Warner Media; Hannah Snow, an Online Content Creator; Kat McKenna, a youth marketing specialist; and Joseph Nwosu, Marketing and Social Innovation at Experian. You can hear insight on authentic content, the need for audience research and what...
Andi Peters: Presenter, Producer and Treasure
August 13, 2020 06:12 - 44 minutes - 61.3 MBAndi Peters is a beloved television presenter and producer. With no intention of working in television, Andi was propositioned to audition for ITV after being heard on the in-store radio of Oxford Circus’ TopShop. And from there the rest is history, as Anti enjoyed, and continues to enjoy, a career both presenting and producing, for the UK’s biggest channels and programming. Many will know Andi from The Broom Cupboard, others Live & Kicking, The O-Zone, Top of The Pops, Shipwrecked, or simp...
Generation Snowflake, China and Free Speech (Author, Uli Baer)
August 06, 2020 07:43 - 48 minutes - 67.1 MBUlrich “Uli” Baer is a professor at New York University and the author of the book “What Snowflakes Get Right.” Born in Germany when it was still divided, Ulrich Baer made a last ditch effort to live out his days in the U.S, and succeeded. After throwing away his return ticket, Uli worked odd jobs before spending 3 years at Berkeley University, acquiring a BA from Harvard, then a PhD from Yale. Most recently, he authored the book “What Snowflakes Get Right”; challenging ideas surrounding fr...
Informing the Youth: Challenges, Tone and Precision (Anna Bassi, The Week Junior)
July 30, 2020 04:50 - 45 minutes - 62.5 MBAnna Bassi is the Editor-in-Chief of The Week Junior: a digestible current affairs magazine for children published by Dennis Publishing. Having gained a weekly readership of 93,000 despite launching a mere five years ago, The Week Junior has quickly become ‘Britain’s fastest growing children’s magazine,’ Junior’s aim is to empower children to be more informed, curious and engaged through their curation of safe and accessibly presented facts, information and stories. This year, The Week Juni...
Reimagining Schools for Creativity (Jonty Archibald, Global Academy)
July 23, 2020 04:55 - 48 minutes - 66.5 MBJonty Archibald is the principal of the Global Academy: a university technical college designed to equip young people for a career in the media and entertainment industries. Though still in its infancy, the Global Academy has already redefined what a school is and can be. Global provides 14-19 year olds accessibility to study oft reserved for university subjects, such as computer science, digital media, art and drama, within a learning environment that is state of the art and believes that ...
The Evolution of Gaming (Lee Kirton, Bandai Namco Entertainment)
July 16, 2020 12:49 - 55 minutes - 75.7 MBLee Kirton is the Marketing and PR Director for Bandai Namco Enterainment, UK & Ireland. The technologies powering video games aren’t the only facets of the industry constantly on the precipice of evolution. Indeed, as the medium developed as a resource for learning, problem-solving and interactivity, so did its appeal for more compelling and captivating marketing.. Lee Kirton has been on the cutting edge of this upward trend, having provided PR and marketing services for game developers f...
The Future of Social Platforms (Louise Richardson, Pinterest)
July 09, 2020 04:50 - 47 minutes - 65 MBLouise Richardson is the Director of Marketing, Europe at Pinterest. Once an “idiot 21-year-old rocking up to London” - her words, not ours - Louise Richardson has cemented herself as an inexpendable asset, and unabashedly raging fan, of Pinterest. With her formative years being spent at the likes of Mindshare and Snap Inc, Louise brings a razor sharp knowledge of the social media landscape with her to Pinterest, and this week’s discussion. Rather than being a space for highlight reels; wh...
A Refreshing Take on Health and Branding (Kara Goldin, Hint Inc.)
July 02, 2020 04:50 - 50 minutes - 69.2 MBKara Goldin is the founder and CEO of Hint Inc: a US-based healthy lifestyle company specialising in beverages. Unbeknownst to her at the time, Kara Goldin began developing the blueprint to Hint’s success after being diagnosed with gestational diabetes. Needing a healthy alternative to sugary juices and sodas, she began experimenting with her very own DIY beverages from her kitchen. Today, Kara heads a team of 200, and incorporates a direct-to-consumer model of distribution, fundamentally d...
Darren Moorcroft, The Woodland Trust
June 25, 2020 04:50 - 29 minutes - 40 MBDarren Moorcroft is the CEO of The Woodland Trust: a conservation charity dedicated to maintaining and populating forestry. The Woodland Trust is the UK’s biggest woods conservation charity. They stand up for woods and trees by harnessing the power of big data; creating woodlands that last for generations to come. Last year alone, with the help of schools, youth organisations and families, the TWT planted a sheer 750,000 trees Darren Moorcroft is a Doctor of Conservation and the Chief Exec...
KFC's Branding Recipe (Josh Benge, KFC)
June 18, 2020 07:04 - 46 minutes - 64 MBJosh Benge is the Brand Engagement Manager for KFC, managing social media, gaming and partnerships. Needing no introduction, KFC (Kentucky Fried Chicken) is one of the biggest quick service restaurants in the world. KFC is located in 150 countries, and has over 900 restaurants in the UK and Ireland alone. Over the course of 5 years, Josh Benge has carved out a niche for himself at KFC, attaining a role that, self admittedly, is a bit of a mouthful. Dubbed ‘Brand Engagement Manager - Socia...
The #1 YouTube Convention: Social in the City (Tom Burns, SiTC)
June 11, 2020 04:50 - 48 minutes - 66.3 MBTom Burns is the co-creator of SiTC: the biggest YouTube convention in the UK. At a point in time that now seems so long ago, “Summer in the City” was but the makeshift name given to a gathering of 300 YouTube enthusiasts, meeting in a field, playing ukulele and eating cake. Now rebranded, and accommodating Winter in the City, SiTC (Social in the City) is the biggest YouTube convention in the UK. Boasting an incredible 11,000 attendees year upon year, the convention delivers a myriad of pan...
Influencing Influencers (Lucy Loveridge, GLEAM Futures)
June 04, 2020 04:50 - 39 minutes - 54.8 MBLucy Loveridge is the Global Head of Talent at GLEAM Futures. GLEAM Futures is the most prolific digital-first talent agency in the UK, representing some of the biggest influencers and online personalities the space has to offer. Talent includes the likes of Zoella (Zoe Sugg), Grace Beverley, Louise Pentland, Marcus Butler and winner of Love Island 2020: Paige Turley. Since its conception in 2010, GLEAM has gone on to collaborate with the likes of Disney, Apple, Amazon, Coca-Cola and the B...
A Digital Star is Born | YouTube, TikTok and Journalism (Chris Stokel-Walker, Journalist)
May 28, 2020 04:50 - 51 minutes - 70.7 MBChris Stokel-Walker is a tech and internet culture journalist. Last year, Chris published his seminal book “YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars," discussing the history of the platform and the effects it has had on society. He joins us this week to expand upon the title, as well as discuss the rise of TikTok, emerging platforms, and the role of tech during quarantine. Chris has written for the likes of Wired, The BBC, The Telegraph, The Guardian, Newsw...
A Convergence of Wellbeing and Tech (Kim Palmer, Clementine)
May 21, 2020 04:50 - 1 hour - 87.4 MBKim Palmer is an entrepreneur and the founder of Clementine: an app designed by women for women. Until founding Clementine, Kiwi Kim Palmer had a self-professed non-linear career; working for Lloyds Bank, Tesco, and a handful of startups. She was hardworking and creative - data-focused before data and algorithms were the norm - but her journey became disrupted by severe anxiety and panic attacks. After learning that so many other women shared a similar experience, Kim quit her job to start ...
The Reality of Reality TV (Nazleen Karim, Monkey Kingdom)
May 14, 2020 04:50 - 39 minutes - 53.7 MBNazleen Karim is a television producer for Monkey Kingdom. After graduating from Durham University, Nazleen pivoted away from academia to begin a role with The BBC. Though initially entailing sterile admin work, it catalysed a career within the entertainment industry, allowing Naz to work on household name shows such as Celebrity Big Brother, Gogglebox, Strictly Com Dancing and Made In Chelsea. Monkey Kingdom is am award-winning British television production company that produces programmi...
Drew McIntyre, WWE Champion
May 07, 2020 09:24 - 50 minutes - 69.4 MBDrew McIntyre is a WWE Superstar and the current WWE Champion. Beginning his journey to world renowned wrestler at just age 15, Drew was initially signed to WWE at the precocious age of 21 and welcomed by legendary WWE Chairman Vince McMahon as “future world champion”. Mr McMahon was right, of course, but not before Drew was sensationally fired for, as he confesses, a big ego and not pulling his weight. An inspiring case of life imitates art followed, as McIntyre worked hard to get back int...
The Future of Radio (David Lloyd, Broadcast Consultant)
April 30, 2020 04:50 - 55 minutes - 75.8 MBDavid Lloyd is radio consultant, archivist and enthusiast. Having dedicated 35 years to the platform he fell in love with at just six-years-old, David Lloyd shares the lessons he’s learned from working with various commercial and public radio networks. Topics of discussion include: the media landscape, the similarities between radio and podcasts, BBC radio, the future of radio, today's youth habits, working with LBC, BBC and Virgin Radio. This is David Lloyd's Rocket Fuel. ——————— Foll...
Dating During The Coronavirus! (Natasha Briefel, Badoo)
April 23, 2020 04:50 - 45 minutes - 62 MBBadoo is a chat and dating app that implores its users to "date honestly." It has over 460 million users across 190 countries. Natasha Briefel is the UK Brand Marketing Director at Badoo. Fascinated with marketing from a young age, pitching to the likes of Nokia and Ribena at just age 16, she now finds herself managing the brand of one of the world’s biggest dating apps. Topics of discussion include: dating during a pandemic, technology and creativity, virtual dating, market research, sing...
LOCKDOWN SPECIAL: Online dating, influencers and marketing amidst COVID19
April 16, 2020 04:50 - 28 minutes - 38.6 MBWelcome to Rocket Fuel: Lockdown Special. This week on the podcast we assess how the media and marketing industries have been affected by the coronavirus, gaining insights from the likes of: Natasha Briefel, the UK Brand Marketing Director at Badoo, illustrating how the pandemic has affected online dating. Lucy Loveridge, the Global Head of Talent at GLEAM, talks how talent are adapting amid the pandemic. Beckii Flint, influencer and co-founder of Pepper Studios, highlights the new media...
Adam Boita - Marketing Director, NCS
April 09, 2020 04:50 - 50 minutes - 69.3 MBAdam Boita is the Marketing Director for NCS (National Citizen Service): a summer development programme for young adults in the UK. NCS is a programme that provides the opportunity for 16-17 year olds to flourish at a myriad of group-based activities and events designed to develop personal and interpersonal skills. The programme concludes with the participants devising and actioning a community project of their choice. Seeking to re-energise its brand, NCS recruited Adam Boita as its marke...
Adma Boita - Marketing Director, NCS
April 09, 2020 04:50 - 50 minutes - 69.3 MBAdam Boita is the Marketing Director for NCS (National Citizen Service): a summer development programme for young adults in the UK. NCS is a programme that provides the opportunity for 16-17 year olds to flourish at a myriad of group-based activities and events designed to develop personal and interpersonal skills. The programme concludes with the participants devising and actioning a community project of their choice. Seeking to re-energise its brand, NCS recruited Adam Boita as its marke...
Rebecca Smith - Executive Director, COPA90
April 02, 2020 04:50 - 51 minutes - 71.1 MBFormerly an international footballer, ‘Bex Smith is now the executive director of women's game at COPA90, ‘the world’s largest independent football media business.’ Kiwi by blood, American by birth, Rebecca Smith began her eclectic career as New Zealand’s national team captain. She enjoyed a varied career as a professional footballer for numerous teams, even competing in the ’08 Olympics, before transitioning into a management role at FIFA. Now, at COPA90, Bex’ transforms the face of women’...