KFC's Branding Recipe (Josh Benge, KFC)
Rocket Fuel: Youth Marketing
English - June 18, 2020 07:04 - 46 minutes - 64 MB - ★★★★★ - 109 ratingsBusiness Education youth marketing inspire business rocket fuel Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Josh Benge is the Brand Engagement Manager for KFC, managing social media, gaming and partnerships.
Needing no introduction, KFC (Kentucky Fried Chicken) is one of the biggest quick service restaurants in the world. KFC is located in 150 countries, and has over 900 restaurants in the UK and Ireland alone.
Over the course of 5 years, Josh Benge has carved out a niche for himself at KFC, attaining a role that, self admittedly, is a bit of a mouthful. Dubbed ‘Brand Engagement Manager - Social Media, Gaming and Partnerships,’ Josh manages the “post-social media aspects” of the UK KFC brand, including KFC’s social media feeds, influencer partnerships, and, brand new venture, KFC Gaming.
Along with his two lifelong friends, Josh also co-hosts The Stodgy Waffle Podcast: a comedy and entertainment podcast
Topics of discussion include: Josh’s journey, brand tones of voice, keeping a brand fresh, KFC gaming, competition, influencer marketing saturation, KFC’s charity, and appealing to individuated youth.
This is Josh Benge’s Rocket Fuel
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