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The rise of the "influencer" (Ian Shepherd)
Rocket Fuel: Youth Marketing
English - December 08, 2022 16:00 - 35 minutes - 49.4 MB - ★★★★★ - 109 ratingsBusiness Education youth marketing inspire business rocket fuel Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back to Rocket Fuel!
This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.
Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators.
Ian and James talk early vision in the creator industry, commercialisation and growth. How far have we come, and what is next for the business of creators?
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Follow James @JamesErskine (twitter.com/jameserskine)
Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
Follow Ian on Twitter (twitter.com/ishepherd)
Contact Ian on LinkedIn (linkedin.com/in/ishepherd)
https://www.thesocialstore.co/
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