Rocket Fuel: Youth Marketing
76 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 109 ratingsA series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Rebecca Smith - Executive Director, COPA90
April 02, 2020 04:50 - 51 minutes - 71.1 MBFormerly an international footballer, ‘Bex Smith is now the executive director of women's game at COPA90, ‘the world’s largest independent football media business.’ Kiwi by blood, American by birth, Rebecca Smith began her eclectic career as New Zealand’s national team captain. She enjoyed a varied career as a professional footballer for numerous teams, even competing in the ’08 Olympics, before transitioning into a management role at FIFA. Now, at COPA90, Bex’ transforms the face of women’...
Jo Ruxton - Founder, Plastic Oceans UK
March 06, 2020 12:02 - 50 minutes - 69.9 MBJo Ruxton is the founder and director of Plastic Oceans UK; a non-profit dedicated to educating people on the perils of a plastic polluted ocean. A Plastic Ocean is an iTunes and Netflix chart-topping documentary designed to make the public more ocean literate. Though it was released four years ago, it continues to make waves in the environment debate. Jo produced the film as a result of seeing, first hand, how plastics and pollutants damage the ocean, and in turn damage us. She started t...
Mark Walker & James Hancock - Co-founders, Free Focus
February 27, 2020 05:50 - 49 minutes - 68.1 MBFree focus is one of the UK’s biggest digital talent agencies. Co-founded by Mark Walker and James Hancock just 4 years ago, Free Focus has quickly become one of the most prolific talent agencies in the UK. Built on an ethos of trust, transparency and hard work, they have developed a roster of talent including best-selling authors, presenters, musicians, and online personalities. James began his management career more traditionally, working in TV, radio and sports management, whereas Mark’...
Ruth Wright - Editor-in-Chief, AMV & Extinction Rebellion Volunteer
February 20, 2020 05:50 - 42 minutes - 58.8 MBRuth Wright is the former editor in chief at creative agency Abbott Mead Vickers (AMV), an Extinction Rebellion volunteer, and has recently joined VSO: a charity dedicated to eradicating poverty. Informed by her extensive career in media and marketing, Ruth Wright brings an eclectic toolkit to fighting the climate crisis. She is a speaker, activist and spokesperson who believes that we should “act first, [and] ask for permission later.” Extinction Rebellion is a movement dedicated to overh...
Mark Stevenson - Reluctant Futurist
February 13, 2020 05:50 - 35 minutes - 32.3 MBFuturist Mark Stevenson advises corporations on how they can get the most out of the future. Using his eclectic background in theatre, stand-up comedy and information technology, Mark instigates positive change for social justice issues and the climate. He realises that, whilst we are all individuals, we are also nodes in a network, which is why we have more power than we often realise - not just as consumers, but as citizens. In this episode, we discuss: social justice and climate, making...
Ally Owen - Founder, Brixton Finishing School
February 06, 2020 05:50 - 41 minutes - 37.7 MBAlly Owen is the founder of Brixton Finishing School, an organisation dedicated to helping those from disadvantaged backgrounds into the creative industries. From its inception in 2017, Brixton Finishing School set out to be a disruptor to the creative industries; challenging issues of diversity by being more inclusive to those of BAME heritage and economically disadvantaged backgrounds. BFS provide successful applicants with a free 12-week course, which includes masterclasses from business...
Ben Ebbrell - Co-founder, SORTED Food
January 30, 2020 05:50 - 50 minutes - 46.6 MBBen Ebbrell is the founder of SORTED, an award-winning YouTube channel dedicated to food. Co-founded by school friends Ben Ebbrell, Mike Huttlestone, Jamie Stafford and Barry Taylor ten years ago, the collective destabilised what it meant to a player in the food industry, and continue to be pioneers in the digital space to this day. The now sixteen person team creates highly produced videos for their 2M+ YouTube community, develops apps, and publishes cook books to a global audience. Ben E...
Nick Telson - Co-founder, DesignMyNight
January 23, 2020 05:50 - 37 minutes - 34.5 MBNick Telson is the co-founder of DesignMyNight. Amassing eight million unique users a month, DesignMyNight is one of the UK’s most popular nightlife discovery platforms. As a B2C, DMN connects consumers and suppliers alike - providing a menu of nightlife experience for punters, and a robust booking system for venues. Having aspired to build a business together since their time at university, Nick Telson and partner Andrew Webster began the blueprint for DMN in 2019, after being blown away...
Adnan Ebrahim - CEO, Car Throttle
January 16, 2020 05:50 - 34 minutes - 31.5 MBAdnan Ebrahim is the founder and CEO of Car Throttle, a motoring brand that distributes content online. Dubbed “Top Gear for the Facebook generation,” Adnan founded Car Throttle a decade ago, when he was still a student living with his parents. Since then, the brand has gone on to work with the likes of McLaren, Nisan, Mercedes and Red Bull, and has recently been acquired by Dennis Publishing. Having built websites and online communities from just 15-years-old - selling his first website b...
James O'Malley - Technology Journalist
January 09, 2020 05:50 - 47 minutes - 65.9 MBJames O’Malley is a technology and politics freelance journalist. “The problem with being a technology journalist is, these days, you’re basically an everything journalist.” Technology has become so ubiquitous throughout modern society that it now pervades every nook and cranny of our lives. Of course it has afforded us amazing benefits, but luxuries are not without their costs; we use technology, but it, in turn, uses us. As such, James O’Malley has made it his mission to report and docu...
Brandon Relph - Youth Specialist
January 02, 2020 05:50 - 43 minutes - 39.7 MBBrandon Relph is a youth specialist, speaker and consultant. At just 13-years-old, Brandon founded a company that used the video-game Minecraft to generate content for marketing and educational purposes. And though “the computer had to be off by nine,” he expanded his enterprise to a team consisting of forty employees spanning multiple countries. Now, six years later, Brandon routinely provides data-driven consultancy for advertising agencies, as well as companies working in technology, fa...
Matt Deegan - Creative Director, Folder Media
December 26, 2019 05:50 - 49 minutes - 68.6 MBMatt Deegan is the creative director of Folder Media and the station manager at Fun Kids Radio. Since starting in student radio at the Royal Holloway, University of London, Matt’s expertise have grown exponentially; now living a double life managing presenters and staff at Fun Kids Radio, whilst pioneering content for Folder Media. Fun Kids is the UK’s biggest children’s radio station, and Folder Media is an audio and radio content creation agency. Most notably, Folder pioneered the Love I...
Alison Jackson - Artist
December 19, 2019 05:50 - 34 minutes - 47.2 MBAlison Jackson is an artist known for her subversive political art. Having shied away from higher education until age 30, Alison began taking night classes for art after realising her life as a receptionist wasn’t fulfilling her. With her passion for art ignited, she later enrolled in BA and MA university programmes, and even produced a BAFTA award-winning television series for the BBC, all whilst being a student. Since then, she has gone on to collaborate with the likes of Channel 4 and C...
Alison Jacket - Artist
December 19, 2019 05:50 - 34 minutes - 47.2 MBAlison Jackson is an artist known for her subversive political art. Having shied away from higher education until age 30, Alison began taking night classes for art after realising her life as a receptionist wasn’t fulfilling her. With her passion for art ignited, she later enrolled in BA and MA university programmes, and even produced a BAFTA award-winning television series for the BBC, all whilst being a student. Since then, she has gone on to collaborate with the likes of Channel 4 and ...
Stephen Green - EVP Kids, ITV
December 12, 2019 05:50 - 45 minutes - 62.2 MBStephen Green is the EVP for ITV Kids, and is responsible for the maintenance of the Thunderbirds brand. Joining the entertainment industry during the turn of the millennium, Stephen has since experienced an eclectic career in brand management. Beginning with licensing for Hasbro, Stephen has since worked with brands such as Pokémon and Mr. Men, and even became the CEO of a Chinese content creation company. Now, he oversees and maintains the brand of 'Thunderbirds Are Go,' an animated TV se...
Sonja Graham - Managing Partner of Global Action Plan
December 05, 2019 05:50 - 41 minutes - 37.8 MBSonja Graham is the Managing Partner for the environmental charity Global Action Plan. Once an employee for one of the biggest oil companies in the world, Sonja is now a pioneer for environmental change at GAP. Her trajectory was catalysed during her time at the University of Edinburgh, where she became increasingly aware of how human activity harms the planet. Global Action Plan is a charity dedicated to encouraging people to live sustainably; for the betterment of the planet, humanity, a...
Rory Sutherland - Vice Chairman of Ogilvy
November 28, 2019 05:50 - 1 hour - 109 MBRory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a visionary, even if some of his peers at the time joked that he was ‘the worst graduate they ever hire...
Rocket Fuel Events: Speaking the Language of Youth
November 22, 2019 16:00 - 1 minute - 1.66 MBRocket is hosting a panel on the 28th of November at Soho House, and we would love to see you there! You can register at eventbrite.co.uk/e/speaking-the-language-of-youth-the-trouble-with-teens-tickets-72952267195?aff=ebdssbdestsearch The panel is based around marketing and communicating effectively with young people aged between 13-18. Guests include: the Chief Strategy Officer of a leading student network, a Tik Tok creator, the editor of a leading youth publication and an agency campai...
Ed Couchman - GM of Snap Inc. UK
November 21, 2019 05:50 - 32 minutes - 29.7 MBEd Couchman, the UK General Manager for Snap Inc, joins us to talk about Snapchat, Spectacles and the future of augmented reality. Having made his first splash in the world of B2B magazines, Ed Couchman now lives in the world of the digital; having worked at Facebook for half a decade, to recently become the “the face of the business” at Snap. He explains that, not only is Snapchat not dying: it is thriving, and in a way that is entirely unique from other platforms. This, as Ed explains, i...
Louise Kettle - Editor of Shout Magazine
November 14, 2019 06:00 - 30 minutes - 28.3 MBLouise Kettle is the editor for, ‘the mag that’s got your back,’ Shout Magazine. From an admirer in her youth, to a writer as an adult, Louise Kettle worked her way up the magazine industry in a rather unorthodox fashion. At the end of her teenage years, Louise decided that she wasn’t ready for university, and so entered the world of fashion retail. She later became a sub-editor for DC Thomson’s Evening Telegraph, before landing her dream position at SHOUT. Shout Magazine is unashamedly a ...
Ella Robertson - MD of One Young World
November 07, 2019 06:00 - 1 hour - 90.3 MB"You can’t manage what you can’t measure.” Ella Robertson is Managing Director for the youth focused conference One Young World. She is also one of Management Today’s 35 Women Under 35, and co-author of the book 'How to Make a Difference.’ Unenthused by the prospect of becoming a lawyer, Ella dropped out of one of the UK’s top 5 law firms so she could make real change. Alongside her mother, she decided that the best way to achieve this was by starting a charity aimed at empowering youth ac...
Paul Samuels - Executive Vice President at AEG
October 31, 2019 06:00 - 43 minutes - 60.3 MBFamously known for reinvigorating the O2 Arena; breathing new life into the Millennium Dome, Paul Samuels shares his Rocket Fuel. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues. Together, we discuss: branding, the “hardware” and “software” of events, and generational changes in youth culture. T...
Andy Roberts - Former Group Programme Director KISS Radio
October 24, 2019 10:33 - 45 minutes - 62.6 MBVeteran of radio, Andy Roberts, is the former group programme director of the UK radio station KISS. We recorded this episode just before Andy left Bauer. Going against the grain from a young age, Andy diverted form the status-quo of attending university and instead took up an offer to work in radio. Now, after enjoying two decades in the Bauer/Kiss Radio space, Andy has resigned from his position, but is here with us to share his expertise and insights. Together, we explore: relationship...
Emma Sayle - CEO of Killing Kittens
October 17, 2019 12:42 - 40 minutes - 55.8 MBEmma Sayle is the founder of Killing Kittens, an empowerment brand dedicated to sexually liberating women around the world since 2005. Having spent her early years in the Middle-East, and under the tyranny of her overbearing father, Emma found herself suffocated and stifled. After attending an all girls’ boarding school in the UK, however, this began to change. She was introduced to “novel” ideas of liberation and female independence; that she could ’rule the world and go out and be whatev...
We're interviewing...
October 04, 2019 14:09 - 1 minute - 1.64 MBRocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for. We conclude by asking for their 'rocket fuel', things gleaned from their years of experience, actionable insights that our audience can apply to their daily working lives. Rory Sutherland, Emma Sayle, Andy Roberts, Paul Samuels and more! ...
Coming Soon!
September 26, 2019 14:33 - 58 seconds - 1.35 MBRocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for. We conclude by asking for their 'rocket fuel', things gleaned from their years of experience, actionable insights that our audience can apply to their daily working lives. Hosted on Acast. See acast.com/privacy for more information.