Nick Telson - Co-founder, DesignMyNight
Rocket Fuel: Youth Marketing
English - January 23, 2020 05:50 - 37 minutes - 34.5 MB - ★★★★★ - 109 ratingsBusiness Education youth marketing inspire business rocket fuel Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Nick Telson is the co-founder of DesignMyNight.
Amassing eight million unique users a month, DesignMyNight is one of the UK’s most popular nightlife discovery platforms. As a B2C, DMN connects consumers and suppliers alike - providing a menu of nightlife experience for punters, and a robust booking system for venues.
Having aspired to build a business together since their time at university, Nick Telson and partner Andrew Webster began the blueprint for DMN in 2019, after being blown away by a concierge's knowledge of New York nightlife. Nick quit his job as a marketing director at L’Oreal, and two years later, DesignMyNight was born. Nick tells us how DMN avoided bust during its infancy, and why appealing to everyone, and not just the “cool,” made his business flourish.
Other topics include: how Nick learned to market, why he hires the passionate and not just the “qualified”, what Nick looks for in his team, the pioneering of DMN, and what young people want from brands.
This is Nick Telson’s Rocket Fuel.
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