A Refreshing Take on Health and Branding (Kara Goldin, Hint Inc.)

Kara Goldin is the founder and CEO of Hint Inc: a US-based healthy lifestyle company specialising in beverages.

Unbeknownst to her at the time, Kara Goldin began developing the blueprint to Hint’s success after being diagnosed with gestational diabetes. Needing a healthy alternative to sugary juices and sodas, she began experimenting with her very own DIY beverages from her kitchen. Today, Kara heads a team of 200, and incorporates a direct-to-consumer model of distribution, fundamentally disrupting the parameters of the beverage industry.

Since its founding in 2005, Hint have gone on to become the fastest-growing flavoured water in the US. Beginning commercially in Silicon Valley, then mainstream retailers thereafter, Hint have fundamentally carved out a fresh and interesting space in the beverage market by allowing and imploring their consumer base to order straight to their door.

Topics of discussion include: Kara’s journey, consumer habits, competition, youth behaviours, and brand personality.

This is Kara Goldin’s Rocket Fuel.

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Connect with James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Follow Kara on Twitter twitter.com/karagoldin

Follow Kara on Instagram instagram.com/karagoldin

Connect with Kara on LinkedIn linkedin.com/in/karagoldin

Hint

drinkhint.com/

Hosted on Acast. See acast.com/privacy for more information.