Informing the Youth: Challenges, Tone and Precision (Anna Bassi, The Week Junior)

Anna Bassi is the Editor-in-Chief of The Week Junior: a digestible current affairs magazine for children published by Dennis Publishing.

Having gained a weekly readership of 93,000 despite launching a mere five years ago, The Week Junior has quickly become ‘Britain’s fastest growing children’s magazine,’ Junior’s aim is to empower children to be more informed, curious and engaged through their curation of safe and accessibly presented facts, information and stories. This year, The Week Junior launched in the U.S and has already captured the attention of 43,000 subscribers, demonstrating that not even a pandemic can slow them down.

Anna Bassi is the Editor-in-Chief for The Week Junior. After completing her postgrad in publishing, Anna serendipitously found herself in the world of children’s publishing, working for the likes of Redan Publishing, The BBC, Eaglemoss and Egmont thereafter. From her time in the industry, Anna has developed a laser focus on the interests, trends and developments of young people.

Topics of discussion include: Anna’s journey and inspiration, The Week Junior’s business model, Junior’s demographic, relating to youth, Junior’s USPs, and the do’s and don’ts of writing for a young audience.

This is Anna Bassi’s Rocket Fuel.

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