The Evolution of Gaming (Lee Kirton, Bandai Namco Entertainment)

Lee Kirton is the Marketing and PR Director for Bandai Namco Enterainment, UK & Ireland.

The technologies powering video games aren’t the only facets of the industry constantly on the precipice of evolution. Indeed, as the medium developed as a resource for learning, problem-solving and interactivity, so did its appeal for more compelling and captivating marketing..

Lee Kirton has been on the cutting edge of this upward trend, having provided PR and marketing services for game developers for over two decades. He is also an ambassador for SpecialEffect: a charity aiming to bring accessibility to gaming.

Upon merging BANDAI and NAMCO, BANDAI NAMCO Entertinament was born in 2006. They are one of the most prolific developers in the gaming space today, being responsible for franchises such as Dark Souls, Dragon Ball, Ni no Kuni, Tekken, Soulcalibur, and, arguably, gaming’s mascot of mascots Pac-Man.

Topics of discussion include: the evolution of gaming, work attitude, video games as pop culture, franchising, competitors, passion and honesty.

This is Lee Kirton’s Rocket Fuel.

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