Adam Boita - Marketing Director, NCS
Rocket Fuel: Youth Marketing
English - April 09, 2020 04:50 - 50 minutes - 69.3 MB - ★★★★★ - 109 ratingsBusiness Education youth marketing inspire business rocket fuel Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Adam Boita is the Marketing Director for NCS (National Citizen Service): a summer development programme for young adults in the UK.
NCS is a programme that provides the opportunity for 16-17 year olds to flourish at a myriad of group-based activities and events designed to develop personal and interpersonal skills. The programme concludes with the participants devising and actioning a community project of their choice.
Seeking to re-energise its brand, NCS recruited Adam Boita as its marketing director. He began his career interning for the likes of Ogilvy, J Waler Thompson, D&AD, then moved to overseeing marketing for the likes of Playstation and Pernod Ricard.
Topics of discussion include: Adam's journey, team autonomy, NCS beneficiaries, funding, influencer marketing, authenticity, and youth.
This is Adam Boita’s Rocket Fuel
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Follow James @JamesErskine (twitter.com/jameserskine)
Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
Contact Adam on LinkedIN (linkedin.com/in/adamboita)
Check out NCS: wearencs.com/
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Podcast recorded pre-COVID19.
If you want to find out more about NCS in light of the current Corona Virus outbreak please visit https://wearencs.com/coronavirus-update where they have support and resources for young people at this time'
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