Personal Injury Mastermind
340 episodes - English - Latest episode: 4 days ago - ★★★★★ - 21 ratingsElite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
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Episodes
15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God
June 09, 2020 06:00 - 29 minutesNathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to ta...
Ep. 15: Nathan Gotch, GotchSEO - How to Become an SEO Expert
June 09, 2020 06:00 - 30 minutes - 27.5 MBTune in to this episode of The Rankings Podcast and listen as Chris Dreyer talks to Nathan Gotch of Gotch SEO about how you can improve and maximize your SEO efforts, how he helps companies expand their SEO skills through the Gotch SEO Academy, and what high-value activities you can do to ensure the success of your SEO. Stay tuned.
15. Nathan Gotch, GotchSEO - How to Become an SEO Expert
June 09, 2020 06:00 - 30 minutes - 27.5 MBTune in to this episode of The Rankings Podcast and listen as Chris Dreyer talks to Nathan Gotch of Gotch SEO about how you can improve and maximize your SEO efforts, how he helps companies expand their SEO skills through the Gotch SEO Academy, and what high-value activities you can do to ensure the success of your SEO. Stay tuned.
14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master
June 04, 2020 06:00 - 32 minutesEd Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing ...
Ep. 14: Ed Herman, Brown & Crouppen - Building Brand Love for your Law Firm & Slaying Youtube
June 04, 2020 06:00 - 33 minutes - 30.8 MBOn this episode of The Rankings Podcast, Chris Dreyer gets to talk to Ed Herman of Brown and Crouppen Law Firm about building brand love. He answers questions such as what brand love is, how to effectively use YouTube as a marketing channel, the right ways of expanding to new markets, and more. Stay tuned.
14. Ed Herman, Brown & Crouppen - Building Brand Love for your Law Firm & Slaying Youtube
June 04, 2020 06:00 - 33 minutes - 30.8 MBOn this episode of The Rankings Podcast, Chris Dreyer gets to talk to Ed Herman of Brown and Crouppen Law Firm about building brand love. He answers questions such as what brand love is, how to effectively use YouTube as a marketing channel, the right ways of expanding to new markets, and more. Stay tuned.
13. Terry Dohrmann, Litify - A Complete Practice Management Solution for Law Firms
June 02, 2020 06:00 - 27 minutes - 25.5 MBJoin Chris Dreyer in this episode of The Rankings Podcast where he speaks with Terry Dohrmann of Litify. Tune in as Terry talks about his complete law practice management software, what sets it apart from other software tools, and why it’s the top recommended law practice management software by top attorneys.
Ep. 13: Terry Dohrmann, Litify - A Complete Practice Management Solution for Law Firms
June 02, 2020 06:00 - 27 minutes - 25.5 MBJoin Chris Dreyer in this episode of The Rankings Podcast where he speaks with Terry Dohrmann of Litify. Tune in as Terry talks about his complete law practice management software, what sets it apart from other software tools, and why it’s the top recommended law practice management software by top attorneys.
13. Terry Dohrmann, Litify — Streamlining Practice Management and Revolutionizing Efficiency
June 02, 2020 06:00 - 28 minutesTerry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solution, which has been helping law firms and other businesses to simplify their operations since 2016. On today’s show, Terry shares with us how Litify evolved from a simple client request into the powerhouse of a management tool that is it tod...
12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand
May 28, 2020 06:00 - 30 minutesEric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local...
Ep. 12: Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand
May 28, 2020 06:00 - 30 minutes - 27.9 MBJoin Chris Dreyer in this episode of the Rankings Podcast as he talks to Eric Chaffin of Chaffin Luhana LLP. about why investing in your law firm's brand is inevitable and how you can create the image you want for your brand through SEO. They will also be talking about some initiatives to drive brand equity and how to measure their success, and some top advice on how to grow a sizable thriving practice so stay tuned.
Ep. 11: Rand Fishkin, Sparktoro - Audience Intelligence, Lost and Founder, and High-Value SEO Actions
May 26, 2020 06:00 - 32 minutes - 30.1 MBJoin us in this week's episode as Rankings Podcast host Chris Dreyer interviews Rand Fishkin of SparkToro about the critical lessons he learned in the process of building and growing his previous company, Moz, and why he believes in the need for transparency in marketing. Tune in as Chris and Rand dive deep into their conversation about rankings and SEOs, and how marketers can ensure positive audience engagement on a topic from the ideation phase of research.
11. Rand Fishkin, Sparktoro - Audience Intelligence, Lost and Founder, and High-Value SEO Actions
May 26, 2020 06:00 - 32 minutes - 30.1 MBJoin us in this week's episode as Rankings Podcast host Chris Dreyer interviews Rand Fishkin of SparkToro about the critical lessons he learned in the process of building and growing his previous company, Moz, and why he believes in the need for transparency in marketing. Tune in as Chris and Rand dive deep into their conversation about rankings and SEOs, and how marketers can ensure positive audience engagement on a topic from the ideation phase of research.
11. Rand Fishkin, SparkToro, Lost and Founder — Building Multimillion Dollar Businesses With The SEO Expert
May 26, 2020 06:00 - 31 minutesRand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company. Join us as Rand tells us about the business and life lessons he’s learned while setting up two hugely successful companies, and why, for him, owning a multi-billion-dollar corporation isn’t a measure of success. And we’ll discuss the near-limitless marketing capabilities of SparkToro and wh...
Ep. 10: Stewart J. Guss - Growing a Personal Injury Firm of 100+ Employees
May 21, 2020 06:00 - 36 minutes - 33.3 MBJoin Chris Dreyer as he interviews Stewart Guss of Stewart J. Guss, Attorney at Law on this episode of the Rankings Podcast, where Stewart goes into detail on the intricacies of growing a personal injury law firm and how to brace yourself for the challenges that came with it, and find out why Stewart believes that you are your best investment. Stay tuned.
10. Stewart J. Guss - Growing a Personal Injury Firm of 100+ Employees
May 21, 2020 06:00 - 36 minutes - 33.3 MBJoin Chris Dreyer as he interviews Stewart Guss of Stewart J. Guss, Attorney at Law on this episode of the Rankings Podcast, where Stewart goes into detail on the intricacies of growing a personal injury law firm and how to brace yourself for the challenges that came with it, and find out why Stewart believes that you are your best investment. Stay tuned.
10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers — Building Great Firms Through Strong Teams and Streamlined Processes
May 21, 2020 06:00 - 29 minutesStewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years. In this episode, Stewart shares with us some of his secrets on motivation and streamlining intake that took him from a solo practitioner working out of a 12’ by 12’ office, to a practice owner with eight locations and over 120 staff.
Ep. 9: Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
May 14, 2020 06:00 - 28 minutes - 26.4 MBIn this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.
9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
May 14, 2020 06:00 - 26 minutesIn this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.
8. Alvaro Arauz, 3a Law Management - How to Scale a Law Firm with Awareness, Aptitude, and Accountability
May 07, 2020 06:00 - 33 minutes - 30.7 MBIn this episode of the Rankings Podcast, Chris Dreyer interviews Alvaro Arauz of 3A Law Management about the best tips on how to scale your practice, why you are your firm’s #1 evangelist, and the importance of accountability when you’re looking to delegate other tasks to your team. He also gives tips on how to manage profitability and manage margins to avoid scope creep, and how firms can continue to thrive despite the current economic downturn, and so much more...
8. Alvaro Arauz, 3a. Law Management — Scaling Law Firms Through Awareness, Aptitude, and Accountability
May 07, 2020 06:00 - 32 minutesAlvaro Arauz founder of 3a. Law Management, knows how to run a law firm. For nearly 15 years he’s helped practice owners launch and develop their firms using his signature 3a principles: awareness, aptitude and accountability. Join us today as we discuss what the key to turning attorneys into elite attorneys is, how to get delegate work so you can focus on your critical tasks and why it’s important to keep up your marketing efforts now more than ever.
Ep. 8: Alvaro Arauz, 3a Law Management - How to Scale a Law Firm with Awareness, Aptitude, and Accountability
May 07, 2020 06:00 - 33 minutes - 30.7 MBIn this episode of the Rankings Podcast, Chris Dreyer interviews Alvaro Arauz of 3A Law Management about the best tips on how to scale your practice, why you are your firm’s #1 evangelist, and the importance of accountability when you’re looking to delegate other tasks to your team. He also gives tips on how to manage profitability and manage margins to avoid scope creep, and how firms can continue to thrive despite the current economic downturn, and so much more...
7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases
April 30, 2020 06:00 - 33 minutesIn this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...
Ep. 7: Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases
April 30, 2020 06:00 - 29 minutes - 40.9 MBIn this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...
Ep. 6: Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities
April 23, 2020 05:00 - 22 minutes - 31.1 MBIn this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...
6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities
April 23, 2020 05:00 - 26 minutesBrian Chase is a managing partner and senior trial attorney of Bisnar Chase. He was named 2020 Litigator of the Year and 2019 Lawyer of the Year, and holds dozens of other top-rated honors. In this episode… In this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...
Ep. 5: Michael Mogill, Crisp Video - Brand Awareness and the Abundance Mindset
April 15, 2020 06:00 - 25 minutes - 23.9 MBIn this episode of The Rankings Podcast with Chris Dreyer, Michael Mogill of Crisp Video Group shares what he considers the differentiator between successful law firms and the less successful ones. He says it’s an abundance mindset, and so much more...
5. Michael Mogill, Crisp Video Group — Building Your Brand & The Importance Of Storytelling
April 15, 2020 06:00 - 26 minutesMichael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always help...
Michael Mogill, Crisp Video Group — Building Your Brand & The Importance Of Storytelling
April 15, 2020 06:00 - 22 minutes - 30.8 MBMichael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always he...
Ep. 4: Larry Nussbaum, Nussbaum Law Group — Using Emotional Intelligence To Boost Your Firm & Client Experience
April 09, 2020 06:00 - 20 minutes - 27.5 MBLarry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor. Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job to start his own practice. Since 2015, Nussbaum Law Group has gone from strength to strength, thanks in no small part to Larry's high EQ and instinctive ability to empathize with others.
4. Larry Nussbaum, Nussbaum Law Group — Using Emotional Intelligence To Boost Your Firm & Client Experience
April 09, 2020 06:00 - 24 minutesLarry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor. Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job to start his own practice. Since 2015, Nussbaum Law Group has gone from strength to strength, thanks in no small part to Larry's high EQ and instinctive ability to empathize with others.
Ep. 4: Larry Nussbaum, Nussbaum Law Group - Caring About Your Clients, Having EQ/Empathy, and Always Recruiting Elite Talent
April 09, 2020 06:00 - 30 minutes - 28.4 MBIn this episode Larry Nussbaum of Nussbaum Law group discusses how to recruit all-star attorneys, how to mentor leading with solutions, how to use EQ and the place of empathy in client relations, and so much more...
Ep. 3: Sam Glover, Lawyerist.com — Turning A Blog Into A Business & Radical SEO Tips
April 02, 2020 06:00 - 19 minutes - 26.1 MBSam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused that energy on the Lawyerist.com. And what started out as a cathartic act soon turned into a library of information on how to run a small firm. In today's episode, Sam talks to us about how The Lawyerist evolved from a blog into a vast onli...
Ep. 3: Sam Glover, Lawyerist.com - Tips for Solo-Small Law Firms: Right People, Right Seats, and Focusing on Your Avatar
April 02, 2020 06:00 - 26 minutes - 24.4 MBIn this episode Sam Glover of Lawyerist.com discusses building a strong recall with potential clients, why he started Lawyerist.com, how to get into the success mindset, what you need to do to get client attention and traction, and so much more...
3. Sam Glover, Lawyerist.com — Turning A Blog Into A Business & Radical SEO Tips
April 02, 2020 06:00 - 23 minutesSam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused that energy on the Lawyerist.com. And what started out as a cathartic act soon turned into a library of information on how to run a small firm. In today's episode, Sam talks to us about how The Lawyerist evolved from a blog into a vast onlin...
2. Jessie Hoerman, SimplyConvert — Utilizing Chatbots & AI For Law Firms
March 26, 2020 16:00 - 23 minutesJessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms. In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefi...
Ep. 2: Jessie Hoerman, SimplyConvert - How an AI Lawyer-Based System Improves the Client Experience and Your Case Intake
March 26, 2020 16:00 - 24 minutes - 22.8 MBIn this episode Jessie Hoerman of SimplyConvert talks about what makes SimplyConvert stand out against the competition, why consistency is important in creating reliable AI systems, how SimplyConvert can improve client relationships and maximize every lead, matching the right client with the right law firm, and so much more...
Ep. 2: Jessie Hoerman, SimplyConvert — Utilizing Chatbots & AI For Law Firms
March 26, 2020 16:00 - 19 minutes - 26.7 MBJessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms. In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benef...
Ep. 1: Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow
March 03, 2020 06:06 - 21 minutes - 29.2 MBBrent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, handling high stake litigations and seven-figure settlements. His second firm, Sibley Dolman Accident Injury Lawyers, has multiple offices across Southeast Florida and is continuing to expand. What’s in This Episode: How did Brent start his own f...
1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow
March 03, 2020 06:06 - 25 minutesBrent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, handling high stake litigations and seven-figure settlements. His second firm, Sibley Dolman Accident Injury Lawyers, has multiple offices across Southeast Florida and is continuing to expand. What’s in This Episode: How did Brent start his own fir...