Ep. 12: Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand

Join Chris Dreyer in this episode of the Rankings Podcast as he talks to Eric Chaffin of Chaffin Luhana LLP. about why investing in your law firm's brand is inevitable and how you can create the image you want for your brand through SEO. They will also be talking about some initiatives to drive brand equity and how to measure their success, and some top advice on how to grow a sizable thriving practice so stay tuned.

Eric Chaffin is the Founder and Managing Partner of Chaffin Luhana LLP, a plaintiffs-only law firm with a national practice focused on representing injured victims on complex cases. He is a former Federal Prosecutor, a member of the multimillion-dollar Advocates Forum, and has been recognized by Super Lawyers every year since 2010. 

It isn’t uncommon for attorneys to focus on direct marketing when trying to get clients, thereby missing the big picture when it comes to brand equity. But by leaving your brand equity unattended, it places your firm’s authenticity in doubt. According to Eric Chaffin, building and creating a memorable brand isn’t hard to achieve because the core of your brand equity comes naturally from your overarching values. 

Join Chris Dreyer in this episode of the Rankings Podcast as he talks to Eric Chaffin of Chaffin Luhana LLP. about why investing in your law firm's brand is inevitable and how you can create the image you want for your brand through SEO. They will also be talking about some initiatives to drive brand equity and how to measure their success, and some top advice on how to grow a sizable thriving practice so stay tuned.