11. Rand Fishkin, Sparktoro - Audience Intelligence, Lost and Founder, and High-Value SEO Actions

Join us in this week's episode as Rankings Podcast host Chris Dreyer interviews Rand Fishkin of SparkToro about the critical lessons he learned in the process of building and growing his previous company, Moz, and why he believes in the need for transparency in marketing. Tune in as Chris and Rand dive deep into their conversation about rankings and SEOs, and how marketers can ensure positive audience engagement on a topic from the ideation phase of research.

Rand Fishkin is co-founder and CEO of SparkToro, a company that provides audience intelligence that helps marketers, PR, entrepreneurs, and product builders engage better with their target audience. The software crawls tens of millions of social and web profiles to find out what your target audience does online. Rand is also an author, keynote speaker,and a dedicated professional who intends to help people do better marketing through his blog, videos, speaking, and through his book, Lost and Founder. In this episode… Read The Room: a simple statement but one of the best pieces of advice that can be given to those who are interested in marketing. Knowing what your audience is looking for and how your product can add value to their lives is one of the struggles that most marketing professionals deal with. You must not only be able to identify who your audience is, but also what they desire and how to connect to them in a unique and personal way. Rand Fishkin, the previous CEO of Moz and current co-founder and CEO of SparkToro, uses data from all over the world to connect market researchers to their target audience. Join us in this week's episode as Rankings Podcast host Chris Dreyer interviews Rand Fishkin of SparkToro about the critical lessons he learned in the process of building and growing his previous company, Moz, and why he believes in the need for transparency in marketing. Tune in as Chris and Rand dive deep into their conversation about rankings and SEOs, and how marketers can ensure positive audience engagement on a topic from the ideation phase of research.