Personal Injury Mastermind
325 episodes - English - Latest episode: 3 days ago - ★★★★★ - 21 ratingsElite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
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Episodes
246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration
April 25, 2024 09:00 - 30 minutesBuild a thriving practice that will stand the test of time. Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm. With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values. But what really sets him apart is his willingness to challenge traditional thinking and embrace...
245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
April 18, 2024 09:00 - 31 minutesA missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks. What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarante...
244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
April 11, 2024 09:10 - 31 minutesR. Brent Wisner has made history. The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these...
243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth
April 04, 2024 09:00 - 30 minutesWant a 10-figure firm? Know your market better than anyone. Stay on top of attention shifts quarterly. Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more. Micki shares tactical advice on marketing you...
242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire
March 28, 2024 09:10 - 28 minutesWhat fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years. A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 new cases every month. Get the keys to Reyes’ enduring impact:...
241. Tanner Jones, Consultwebs— Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth
March 21, 2024 08:40 - 32 minutesDeciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on ne...
240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean
March 14, 2024 09:10 - 27 minutesWhen Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping. If you’re ready to discover your own blue ocean — Charl...
239. Jack Newton, Clio— Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations
March 07, 2024 10:00 - 29 minutesClio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms. Law firm owners of any size will find Jack’s advice on growing your firm invaluable. L...
238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a Time
February 29, 2024 10:30 - 32 minutesIf you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear. In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn. He will reveal his proven playbook for dominating specific niches, smartly building off past success, and expanding firms with precision. The "Vertical Go-To-Market...
237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner Stronger
February 22, 2024 10:00 - 25 minutesDecades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans (@pintasmullins) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn how thoughtful spending, dream team partnering and customer service fanaticism can transform your case volume. PIMCon Get your tickets for PIMCon HER...
236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving Fans
February 15, 2024 10:20 - 30 minutesImmediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands. Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consolidating interactions into one transparent client portal, it provides a consumer-aligned experience that earns loyalty and referrals. Paul Bamert, V...
235. Dawn Smith, Smith Cliensmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale
February 08, 2024 10:10 - 26 minutesDawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp). Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pulls back the curtain on running a national firm with a boutique...
235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale
February 08, 2024 10:10 - 26 minutesDawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp). Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pulls back the curtain on running a national firm with a boutique...
234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts
February 01, 2024 10:00 - 28 minutesStaying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris). Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms. In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI. You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free a...
233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech
January 25, 2024 10:00 - 25 minutesJeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group (@MyGuardianLaw) into a client-centric machine fueled by transparency, service, and trust. PIMCon Get your tickets for PIMCon HERE. Links Wan...
232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend
January 18, 2024 10:00 - 27 minutesWhat can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst ...
231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm
January 11, 2024 10:00 - 19 minutesReputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate y...
230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat
January 04, 2024 10:00 - 36 minutesLive chat is an untapped goldmine for lead conversion. Only 6% of law firms use live website chat. And even less use a tool that is effective. To get ahead of the competition, today's guest shows us how implementing the right chat tool can help capture and convert more leads by establishing quick connections. Joe Ruotolo (@joey_roots) from Intaker explains how to leverage chat tools to decrease friction, map client journeys, and gather information for more empathetic connections. Any personal...
229. Happy Holidays From PIM and Rankings
December 28, 2023 10:00 - 39 minutesThis holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter R...
228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers
December 22, 2023 10:00 - 53 minutesWe’re back with TopDog Law (@topdoglaw)’s CEO James Helm, a leader in personal injury advertising, generating thousands of calls every month with their 28+ person intake team. A key driver behind their rapid national growth is James’ vision to transform intake staff into contract closers through targeted sales training and technology. He shares proven methods to equip your frontline team to convert leads at a higher rate. Learn how proper CRM selection, implementing conditional logic, overco...
227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
December 21, 2023 10:10 - 50 minutesCEO James Helm has rapidly grown TopDog Law (@topdoglaw) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month. James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succeeds, so do other firms. Learn how TopDog Law rose from scrappy...
226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition
December 14, 2023 10:00 - 31 minutesReferral relationships are a great way to establish a firm's initial book of business. But what happens when a firm owner is ready to grow the practice and diversify case sources? Today’s guest offers a blueprint to making the transition and becoming a thriving practice. Darl Champion once relied on a single dominant referral source to stay afloat. Darl diversified his case sources to scale up and invested in digital marketing to drive direct client acquisitions. This shift away from a refer...
225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts
December 07, 2023 10:00 - 30 minutesStand out from the crowd with tips from a firm owner who's been there. Darren Miller learned through trial and error; transforming a $5000 loan into a practice with 63,000 active clients. The owner of D. Miller & Associates (@dmillerlaw),he shares the wisdom he's gained from over two decades in practice. To help your firm run smoother and grow stronger, he stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass ...
224. Brian Kent, Laffey, Bucci & Kent — Mastering High Profile Cases: Demonstrating Your Value
November 30, 2023 10:00 - 27 minutesHigh-profile cases come with great risks and rewards. Deciding which cases to take can feel like a gamble. Over 20 years, Brian Kent , Founding Partner at Laffey, Bucci, & Kent (@lbklawyers), has taken on complex, high-profile cases for abuse and assault survivors. As head of his firm's crime victim department, he oversees teams tackling cases against public figures like Jerry Sandusky and Massage Envy. Brian has secured multi-million dollar settlements for victims nationwide and has been nam...
223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way
November 23, 2023 10:00 - 25 minutesScaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist (@haellp), owner of Haeggquist & Eck, shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing market...
222. Jason Melton, Whittel and Melton — Overcome the Plateau: Ignite Growth
November 16, 2023 10:00 - 30 minutesOver the past twenty years, Jason Melton (@jasonmeltonesquire) has built his Florida-based law firm, Whittel and Melton (@whittelandmelton), into a thriving practice. With a dedicated team of 12 attorneys, the firm has become a powerful force in the legal industry. Jason's strategic leadership and niche marketing expertise have earned him recognition as a Top 100 High Stakes Litigator and Top 20 Motorcycle Injury Lawyer nationwide. Though not a rider himself, Jason's unique ability to connect...
221. Micha Star Liberty, Liberty Law — Lessons From a Street Fighter: Trauma-Informed Practice
November 09, 2023 10:00 - 25 minutesThink you can't get referrals from opposing counsel? Top litigator Micha Star Liberty (@michastarliberty) proves otherwise. The fierce fighter and founder of Liberty Law (@lbklawyers) explains how running a trauma-informed practice wins cases and referrals. Micha also shares her battles against courtroom bias and personal struggles with burnout. Her candid wisdom will inspire and empower you. In this Episode: Getting referrals from behind enemy lines. How trauma-informed testimony training ...
220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)
November 02, 2023 09:00 - 36 minutesJefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father. Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect w...
219. Daniel Morgan, Morgan and Morgan — Explosive Growth: Inside the Nation's Leading Personal Injury Firm
October 26, 2023 09:00 - 35 minutesWith over 700 attorneys across the country, Morgan and Morgan (@danmorganesq) has recovered over $15 billion for clients. So how did they go from a single state practice to a nationwide powerhouse? Today, Daniel Morgan , partner at Morgan & Morgan, pulls back the curtain on the strategic decisions, marketing tactics, and intake processes that fueled their expansion. He provides invaluable insights on how to transform a firm, no matter the size. This is an exclusive masterclass in acceleratin...
218. Joe Sanok, Practice of the Practice — Toolkit: Slow Down to Speed Up: The Case for Strategic Pausing
October 24, 2023 09:00 - 37 minutesBrilliant ideas rarely strike when we're burnt out. So how can you get into a flow state and unlock more "Aha!" moments? We all get the same 24 hours. It's up to you to maximize them. Our best thinking happens when we strategically slow down. Today's guest, Joe Sanok, shares simple yet powerful approaches to work smarter, not harder. As host of the #1 podcast Practice of the Practice (@practiceofthepractice), Joe has helped thousands of entrepreneurs optimize their productivity. He's a renown...
217. Adam Malone, Malone Law — Boutique Firm Building: Reputation and Marketing
October 19, 2023 09:00 - 24 minutesHow can lawyers build successful practices without relying on marketing? Renowned personal injury attorney Adam Malone, Partner at Malone Law , shares 24 years of insights handling complex cases. He's won over $500 million for clients, including record jury verdicts like $24 million in Albany, Georgia. Adam even changed Georgia law, striking caps on jury awards. Though his reputation draws 5-7 daily calls, he keeps a selective caseload for deep focus. Adam reveals how he carved out an early n...
216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact
October 17, 2023 09:00 - 23 minutesLisa Bloom (@lisabloomesq) is a fighter. As founder of the Bloom Firm (@thebloomfirm), she has secured high-profile victories against the likes of Bill Cosby and Jeffrey Epstein. Though a former Court TV host and bestselling author, Lisa shares how attorneys can effectively market themselves beyond TV. She offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team. Tools in this Episode: How media plays a strategic role in busine...
215. Sean Claggett, Claggett and Sykes — Fearless: Record-Breaking Cases, Big Data, and Maximizing Value
October 12, 2023 09:00 - 34 minutesWhat if you could shatter ALL limits on your success? Trial lawyer Sean Claggett did just that. After a life-changing seizure in 2015, Sean became fearless. He rapidly achieved ambitions that once seemed impossible - securing one of the nation's top verdicts in 2016 and nearly $200 million for clients in just six years. Sean's secret? Courage, non-stop improvement, and a giving spirit. Partner at Claggett & Sykes (@claggettsykes), he eagerly shares proven tactics - like using big data to pred...
214. Ashley Owens — Toolkit: Strategic Networking, Maximizing Conference ROI
October 10, 2023 09:00 - 32 minutesBreak out in sweat just thinking about networking? You're not alone! Ashley Owens (@ashleyassists), President of PIM (@pim_org), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM! Tools in this Episode: How to maximize your ROI when attendi...
213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail Skills
October 05, 2023 09:00 - 21 minutesTo build a successful firm from the ground up, you need a rock-solid foundation Just three years ago, Joseph Gates opened Gates Law Firm. He built his firm on stable personal finances, bolstered by a community of peers, and powered by a relentless drive to improve his craft. In today’s episode, Joseph shares the best way to prepare to open a firm and how bar associations helped fuel his growth as an attorney and a business owner. Joseph is continually improving his skills as a trial lawyer. H...
212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth
October 03, 2023 09:00 - 21 minutesFrom generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence ...
211. Christy Childers, Childers & McCaine — Break the mold: Find Your Squad and Shake Things Up
September 28, 2023 09:00 - 29 minutesBuck conventions and shake things up—that’s Christy Childers’ (@childersmccain) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your ...
210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings
September 26, 2023 09:00 - 31 minutesYou need compelling content and high rankings to get more leads from your website. Today we focus on rankings. SEO doesn’t require magic, just data and science. With patented methods and over 1 million uses of his tool, Page Optimizer Pro, Kyle Roof knows how to rank. Tools in this Episode: How simplicity keeps Google happy, Why you should be nailing on-page content and internal linking, Best SEO practices for firms with multiple practice areas. Links Want to hear more from elite person...
209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth
September 21, 2023 09:00 - 27 minutesHow can you build a successful law firm while staying true to your values? Jack Zinda provides a roadmap. As founder of Zinda Law Group (@zindalawgroup), Jack has created a firm guided by purpose beyond profitability. With a clear sense of core values, he has transformed hiring, operations, case selection and client service. The result? A firm spanning multiple states and employing over 20 attorneys. In this episode, Jack shares his strategic approach to expansion, breaking down how he evalua...
208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices
September 19, 2023 09:00 - 42 minutesOn the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated. Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition. Tools in this Episode: Why social med...
207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition
September 14, 2023 09:00 - 25 minutesWith courage, hustle, and relationship capital, reinvention is possible at any stage of your career. If you've ever considered making a big shift, this episode is for you! After 15 years of prosecuting criminals as an LA County District Attorney, Allyson Ostrowski (@aro.lawcorp) was ready for something new. She took a bold leap and shifted into civil law. She is now a trial attorney at Abir Cohen Treyzon Salo, LLP (@actslaw), focusing on catastrophic personal injury cases. It was a major chan...
206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023
September 12, 2023 09:00 - 58 minutesGet ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization. If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in...
205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships
September 07, 2023 09:00 - 22 minutesAfter a decade of honing her skills and building confidence, personal injury attorney Suzanna Abrahamian (@suzannaesq) was ready to go out on her own. As a rising star who has recovered over $83 million for clients, Abrahamian's foundation of competence allowed her to confidently launch her own firm. The Founder of Suzanna Abrahamian Law Firm (@suzannaabrahamianlaw), she shares insights on starting a successful practice. Learn how she leveraged her sphere of influence for initial clients, ide...
204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations
September 05, 2023 09:00 - 28 minutesKen Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - pr...
203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services
August 31, 2023 09:00 - 20 minutesRunning a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle. Links Want t...
202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients
August 29, 2023 09:00 - 32 minutesYou may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO...
201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
August 24, 2023 09:00 - 28 minutesMichael Blom's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retention Tax Credits. Partner at The Lake Law Firm (@thelakelawfirm), Blom's flexibility, and willingness to seize new opportunities, even in uncertain times, has been key to his success. As an early adopte...
200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
August 22, 2023 09:00 - 24 minutesTo get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads (@juvo_digital). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script...
199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
August 17, 2023 09:00 - 30 minutesRex Parris (@mayorrrex.parris) made waves by diving headfirst into blue oceans of opportunity many deemed too risky. With relentless persistence over 30 years, Rex saturated the Antelope Valley. Today, a staggering 97% of individuals recognize his name and Parris Law Firm (@parrislawfirm). Becoming a household brand doesn't happen overnight - it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex created a foundation of complete ...
198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
August 15, 2023 09:00 - 38 minutesTo gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield. Tools in this Episode: Why geographic exclusion is a stealth tactic to unlock maximum ROI. The right way to invest in digital m...