Personal Injury Mastermind
340 episodes - English - Latest episode: 4 days ago - ★★★★★ - 21 ratingsElite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
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Episodes
162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know
February 14, 2023 08:00 - 32 minutesMatthew Dolman (@dolmanlawgroup_) dominates SEO. His firm, The Dolman Law Group is one of the most trafficked law firm sites in the US. If you want to dominate your region in SEO - this episode is for you. We cover all the latest Google updates. Why you should care. And what to do about them. In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on soc...
161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly
February 09, 2023 16:59 - 32 minutesBerry Law Firm (@theveteranlawyer) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry (@the_veteran_lawyer) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to id...
160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok
February 02, 2023 08:00 - 29 minutesPaige Sparks (@_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million...
159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing
January 26, 2023 08:00 - 25 minutesAshley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a speci...
158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value
January 19, 2023 08:00 - 34 minutesStephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss. Links ...
157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial
January 12, 2023 08:00 - 26 minutesBibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value ...
156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions
January 05, 2023 08:00 - 36 minutesMuhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community. Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters tru...
155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships
December 29, 2022 08:00 - 27 minutesBrian Matlin (@brianthecarcrashguy) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law (@matlininjurylaw). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his...
154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence
December 22, 2022 08:00 - 35 minutesBecoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@wurzfinancialservice) help chart the path. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for m...
153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience
December 15, 2022 08:00 - 31 minutesManaging partner of Jordan Law and President of LegalEase, Jordan Ostroff (@lawyerwithalife), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients. Links Want to hear more from elite personal injury l...
152. Sean Domnick, Domnick Cunningham & Whalen — Global Success: How to Build a Thriving Remote Firm
December 08, 2022 08:00 - 32 minutesCivil trial lawyer Sean C. Domnick (@dcw_law), a shareholder of Domnick Cunningham & Whalen (@dcw_law), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working. He shares how the client journey should inform branding, h...
151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals
December 01, 2022 08:00 - 31 minutesEric Gang (@veteransdisabilityinfo), founding partner at Veteran's Disability Lawyer (@veteransdisabilityinfo) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restituti...
150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line
November 24, 2022 08:00 - 28 minutesJoe Nazarian (@joe_nazarian) and his firm Pathway Law Firm (@pathwaylawfirm) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve. He shares with us the inner workings of his intake p...
149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads
November 17, 2022 08:00 - 26 minutesOver the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. Thi...
148. John Phillips, Phillips and Hunt — Fight for What Matters: Reverence in Practice and Earned Media
November 10, 2022 08:00 - 27 minutesA steward of justice, John Phillips has changed the way that companies and governments operate. He is verified on three social media channels, secured a $495 Million Dollar verdict, won countless awards, and even beaten the president in trial. But john measures success not in accolades, but in the reverence he earns from those he loves. Once "best lawyer in America" John and his firm Phillips and Hunt have represented celebrities and athletes - but spend most of their time helping the injured...
147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom
November 03, 2022 07:00 - 34 minutesWith over 2 million likes and 70,000 followers on TikToc, social media is a critical element of rainmaking for John DeGasperis. The Partner at Basch & Keegan Personal Injury Attorneys, John also sees it as a tool to build community. He pays for his robust marketing team out of pocket to maintain creative control and solidify his personal brand. Rather than create content, his crew follows him everywhere, documenting his day-to-day. A great trial attorney, John brings each case he takes on to ...
146. Joe Volta, Hull and Chandler - Mailbox Money: Building a Referral Network On and Off Line
October 27, 2022 07:00 - 27 minutesBuilding a strong referral network is a critical component to any successful firm. But where do solo attorneys and mid sized firms begin? Joe Volta, attorney at Hull and Chandler, fosters connections on social media prior to conferences to help fill out a robust network of trusted referral partners. He explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more. What's In This...
146. Joe Volta, Chandler Volta Personal Injury Lawyers - Mailbox Money: Building a Referral Network On and Off Line
October 27, 2022 07:00 - 29 minutesBuilding a strong referral network is a critical component to any successful firm. But where do solo attorneys and mid-sized firms begin? Joe Volta, Partner at Chandler Volta Personal Injury Lawyers, fosters connections on social media prior to conferences to help fill out a robust network of trusted referral partners. He explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for ...
145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness
October 20, 2022 07:00 - 37 minutesTo unlock your growth potential through human connection - identify and tap into the "Why" of your story. Chris Vander Kaay is an expert in branding and creative marketing who teaches law firms how to connect. The former screenwriter, author, and professor currently serves as Creative Director for The Brain Trust Legal Group. Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get p...
144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth
October 13, 2022 07:00 - 35 minutesWest Coast Trial Lawyers leverages three distinct in-house marketing teams - paid, SEO, and social - to accelerate growth. They have grown to 15 offices, 20 attorneys, and over 100 staff. President at West Coast Trial Lawyers, Neama Rahmani has an impressive track record. He's handled thousands of cases resulting in seven and eight-figure settlements and judgments and has helped his clients win more than 1 billion dollars. We sat down for a second interview to dive into how each team plugs in...
143. William Umansky, Umansky Law Firm - Purpose over Passion: Tap into Vision and Values
October 06, 2022 07:00 - 37 minutesAfter thirty years of practice, William "The Lawman" Umansky is well on his way to an eight-figure firm. From second chances for clients to financial stability for employees, William's "why" is crystal clear - help others. William, owner of the Florida-based Umansky Law Firm, is also host of The Lawman's Lounge podcast. Today, he digs into the power of accountability, why purpose will outlast passion, and why the people make the practice. What's in This Episode Who is William Umansky? Why i...
142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
September 29, 2022 07:00 - 29 minutesContent that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline. What's In This Episode Who is Wendy Lieber? What are the advantages of hiring dedicated copywriters? What types of content should be used at wha...
141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue
September 22, 2022 07:00 - 44 minutesRelationships drive business. But how do you identify the connections that will generate more business for your firm? Enter Steve Fretzin. He works with start-up solos to attorneys at large firms - originating over $6 million in billables a year. He is also the host of the Be That Lawyer podcast and a four-time author. Business development - or connecting one-to-one - is based on soft skills that might not come to every attorney naturally. But that's okay. Steve is here to help give you insig...
140. Nicole Barnett, Case Barnett Law — The Holistic Lawyer: Client Care and Social Media for Any Business Model
September 15, 2022 07:00 - 34 minutesWhen thinking of COOs for 8-figure firms - a former artist and elementary teacher is not the first thought. But Nicole Barnett is just that. She took the systems she learned in the classroom and the values honed while pursuing her interests in travel and art to build Case Barnett Law from the ground up. A firm believer in "pursuing that which is you" - her and husband, Case's values infuse every aspect of the business from client care to marketing. Today we cover how fear hinders growth and h...
139. Joe McCarthy, JEM Social — Instagram Mini-Masterclass: Growth, Credibility, and Conversions
September 08, 2022 07:00 - 31 minutesA top Instagram specialist who learned most of what he knows on his family farm, Joe McCarthy has grown his Instagram to over 300,000 followers. His agency, JEM Social, has helped hundreds of others do the same. Getting to the top of the feed takes more than posting consistently and having a color theme. Instagram has grown into a robust marketing tool that requires A game plan. Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and...
138. Kyle Newman, James Newman, PC — How to Win More Cases: Technology in the Courtroom
September 01, 2022 07:00 - 38 minutesLess than 5% of personal injury cases go to trial. And 90% of the cases that do go to trial end up losing. Kyle Newman has been to trial over 75 times - with a near-perfect track record. How? Establishing credibility, being authentic, and using tech to illustrate the case. Today Kyle, Senior Associate at James Newman Law, offers practical advice on how to meet your jury where they are. Drop the legalese - especially if your jury comes from predominantly working-class backgrounds with mostly h...
137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys
August 25, 2022 07:00 - 23 minutesOn a mission to build a positive community between attorneys, the Founder of Lawyer Stories, Benny Gold, has captured what it truly means to be a lawyer. Since 2017, he has spoken to thousands, diving into their inspiration, motivation, personal challenges, and their views on the law and life. He is all about networking and creating meaningful, professional relationships through his podcast. Benny discusses organic growth on social media, why a humanizing story is necessary for any personal b...
136. Ilya Frangos, Galine, Frye, Fitting & Frangos - Systems and Checklists: Level Up The Client Journey
August 18, 2022 07:00 - 31 minutesWith over 75 years of combined experience in personal injury settlements, arbitrations awards, and trial verdicts the California-based Galine, Frye, Fitting & Frangos has customer success down to a science. Partner Ilya Frangos has successfully tried cases to verdict and obtained multiple six and seven-figure settlements. But for Ilya - it's not about the money. He knows that what his clients really want is to feel a little more whole again. It is his commitment to the well-being of his clien...
135. Stacey Brown Randall, Stacey Brown Randall — Authentic Referrals: Accelerate Your Firm
August 11, 2022 07:00 - 33 minutesCases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most pe...
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
August 04, 2022 07:00 - 38 minutesKentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perse...
133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group — Hyper-growth: Brand Building and Digital Assets
July 28, 2022 07:00 - 37 minutesJennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs. Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great refe...
132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition
July 21, 2022 07:00 - 32 minutesWhile the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume. What's In This Episode? Who is Paul Faust? Wh...
131. Michael Mogill, Building a Brand: Event Marketing from the Expert
July 14, 2022 07:00 - 39 minutesToday, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its ini...
130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth
July 07, 2022 07:00 - 35 minutesInvestible law firms are on the not-too-distant horizon - growth is a guarantee. The consumer protection sector alone is expected to explode from $2 Billion to $4 Billion in the next two years. Can your firm handle the growth? On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity. We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases. At Velawcity, he and his team provide cas...
129. Robert Ingalls, LawPods — Podcasting for Attorneys: A Crash Course
June 30, 2022 07:00 - 51 minutesPodcasting has the power to build communities, share your authentic voice and unlock marketing potential. Today's episode is for every attorney who has thought, "I really should start a podcast" but isn't sure how. Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can reall...
128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future
June 23, 2022 07:00 - 1 hourOver-funded whole-life insurance often gets a bad rap. But, for high earners, it is an important piece of a strong wealth creation strategy. Is your firm leaving money on the table? Today, Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms. Mark is an expert at creating security through financial planning. At age 19, he began as an intern at Northwestern Mutual. In a nat...
127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity
June 16, 2022 07:00 - 27 minutesThe founder of Quirk Accident & Injury Attorneys, Logan Quirk has opened offices across two states with plans to expand into a third. He's an expert at executing vision and pivoting when necessary - he initiated a rebrand amid the uncertainty of COVID - and has seen massive success as a result. Happy clients remain his firm's focus - no matter how large it grows. Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive i...
126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance
June 09, 2022 07:00 - 40 minutesBrett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs L...
125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms
June 02, 2022 07:00 - 37 minutesAt just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing. Today, I sat with Drew to discuss financing for law firms, emphasizing relationsh...
124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm
May 26, 2022 07:00 - 43 minutesJoey Vitale, owner of Chicago-based Indie Law, built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm. On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, a...
123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building
May 19, 2022 07:00 - 25 minutesWith 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success. Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketi...
122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth
May 12, 2022 07:00 - 46 minutesManaging partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms. Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021....
121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm
May 05, 2022 07:00 - 36 minutesWhen it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable. There is so much to unpack in this episode. For more about Sam and how t...
120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward
April 28, 2022 07:00 - 34 minutesVisionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group, Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future. What's in This Epi...
119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future
April 21, 2022 07:00 - 41 minutesSarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture o...
118. Law Firm SEO: How to Dominate Google
April 14, 2022 07:00 - 48 minutesComprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO. Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and buildin...
117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing
April 07, 2022 07:00 - 30 minutesBrandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in...
116. Liel Levy, Nanato Media — Breaking into the Bilingual Market
March 31, 2022 07:00 - 33 minutesBilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for ...
115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass
March 24, 2022 07:00 - 24 minutesSusan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best...
114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass
March 17, 2022 07:00 - 26 minutesCEO of Propellant Media, Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing. I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the ...