131. Michael Mogill, Building a Brand: Event Marketing from the Expert
Personal Injury Mastermind
English - July 14, 2022 07:00 - 39 minutes - ★★★★★ - 21 ratingsEntrepreneurship Business Society & Culture Personal Journals personal injury lawyer personal injury marketing pimm chris dreyer law firm attorney lawyer seo law firm marketing personal injury Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.
What's in this Episode
Who is Michael Mogill?
Why is event marketing critical to the growth of any brand?
How can we overcome the universal human urge to avoid discomfort and succeed?
What three human behavior hacks help create a transformative experience?
How can an event defy expectations and get clients to return time and again?
Why does Crisp choose to lose money on every ticket?
Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.
What's in this EpisodeWho is Michael Mogill?
Why is event marketing critical to the growth of any brand?
How can we overcome the universal human urge to avoid discomfort and succeed?
What three human behavior hacks help create a transformative experience?
How can an event defy expectations and get clients to return time and again?
Why does Crisp choose to lose money on every ticket?