119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future
Personal Injury Mastermind
English - April 21, 2022 07:00 - 41 minutes - ★★★★★ - 21 ratingsEntrepreneurship Business Society & Culture Personal Journals personal injury lawyer personal injury marketing pimm chris dreyer law firm attorney lawyer seo law firm marketing personal injury Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.
What's in This Episode?
Who is Sarah Parisi?
What was Sarah's trajectory from Media Buyer to mass tort strategist?
What discrepancies should be looked for when media buying?
What are the fundamentals of media buying for personal injury firms?
Why adding a celebrity to ads may be a distraction.
Why does broadcast have a stronger ROI than cable?
How much should a PI firm think about investing to break into TV advertising?
Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.
What's in This Episode?Who is Sarah Parisi?
What was Sarah's trajectory from Media Buyer to mass tort strategist?
What discrepancies should be looked for when media buying?
What are the fundamentals of media buying for personal injury firms?
Why adding a celebrity to ads may be a distraction.
Why does broadcast have a stronger ROI than cable?
How much should a PI firm think about investing to break into TV advertising?