142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
Personal Injury Mastermind
English - September 29, 2022 07:00 - 29 minutes - ★★★★★ - 21 ratingsEntrepreneurship Business Society & Culture Personal Journals personal injury lawyer personal injury marketing pimm chris dreyer law firm attorney lawyer seo law firm marketing personal injury Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.
What's In This Episode
Who is Wendy Lieber?
What are the advantages of hiring dedicated copywriters?
What types of content should be used at what stage of the client journey?
How can inbound marketing help empower the client to take action?
What should Personal Injury firms be doing to get the most out of their content?
How to come up with topics for your website blog?
Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.
What's In This EpisodeWho is Wendy Lieber?
What are the advantages of hiring dedicated copywriters?
What types of content should be used at what stage of the client journey?
How can inbound marketing help empower the client to take action?
What should Personal Injury firms be doing to get the most out of their content?
How to come up with topics for your website blog?