Personal Injury Mastermind
340 episodes - English - Latest episode: 4 days ago - ★★★★★ - 21 ratingsElite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
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Episodes
212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth
October 03, 2023 09:00 - 21 minutesFrom generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence ...
211. Christy Childers, Childers & McCaine — Break the mold: Find Your Squad and Shake Things Up
September 28, 2023 09:00 - 29 minutesBuck conventions and shake things up—that’s Christy Childers’ (@childersmccain) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your ...
210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings
September 26, 2023 09:00 - 31 minutesYou need compelling content and high rankings to get more leads from your website. Today we focus on rankings. SEO doesn’t require magic, just data and science. With patented methods and over 1 million uses of his tool, Page Optimizer Pro, Kyle Roof knows how to rank. Tools in this Episode: How simplicity keeps Google happy, Why you should be nailing on-page content and internal linking, Best SEO practices for firms with multiple practice areas. Links Want to hear more from elite person...
209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth
September 21, 2023 09:00 - 27 minutesHow can you build a successful law firm while staying true to your values? Jack Zinda provides a roadmap. As founder of Zinda Law Group (@zindalawgroup), Jack has created a firm guided by purpose beyond profitability. With a clear sense of core values, he has transformed hiring, operations, case selection and client service. The result? A firm spanning multiple states and employing over 20 attorneys. In this episode, Jack shares his strategic approach to expansion, breaking down how he evalua...
208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices
September 19, 2023 09:00 - 42 minutesOn the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated. Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition. Tools in this Episode: Why social med...
207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition
September 14, 2023 09:00 - 25 minutesWith courage, hustle, and relationship capital, reinvention is possible at any stage of your career. If you've ever considered making a big shift, this episode is for you! After 15 years of prosecuting criminals as an LA County District Attorney, Allyson Ostrowski (@aro.lawcorp) was ready for something new. She took a bold leap and shifted into civil law. She is now a trial attorney at Abir Cohen Treyzon Salo, LLP (@actslaw), focusing on catastrophic personal injury cases. It was a major chan...
206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023
September 12, 2023 09:00 - 58 minutesGet ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization. If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in...
205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships
September 07, 2023 09:00 - 22 minutesAfter a decade of honing her skills and building confidence, personal injury attorney Suzanna Abrahamian (@suzannaesq) was ready to go out on her own. As a rising star who has recovered over $83 million for clients, Abrahamian's foundation of competence allowed her to confidently launch her own firm. The Founder of Suzanna Abrahamian Law Firm (@suzannaabrahamianlaw), she shares insights on starting a successful practice. Learn how she leveraged her sphere of influence for initial clients, ide...
204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations
September 05, 2023 09:00 - 28 minutesKen Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - pr...
203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services
August 31, 2023 09:00 - 20 minutesRunning a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle. Links Want t...
202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients
August 29, 2023 09:00 - 32 minutesYou may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO...
201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
August 24, 2023 09:00 - 28 minutesMichael Blom's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retention Tax Credits. Partner at The Lake Law Firm (@thelakelawfirm), Blom's flexibility, and willingness to seize new opportunities, even in uncertain times, has been key to his success. As an early adopte...
200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
August 22, 2023 09:00 - 24 minutesTo get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads (@juvo_digital). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script...
199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
August 17, 2023 09:00 - 30 minutesRex Parris (@mayorrrex.parris) made waves by diving headfirst into blue oceans of opportunity many deemed too risky. With relentless persistence over 30 years, Rex saturated the Antelope Valley. Today, a staggering 97% of individuals recognize his name and Parris Law Firm (@parrislawfirm). Becoming a household brand doesn't happen overnight - it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex created a foundation of complete ...
198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
August 15, 2023 09:00 - 38 minutesTo gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield. Tools in this Episode: Why geographic exclusion is a stealth tactic to unlock maximum ROI. The right way to invest in digital m...
197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle
August 10, 2023 09:00 - 29 minutesImagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams? Brian Glass (@brianglassesq), Partner at Ben Glass Law (@ben_glass_law), lives that reality. His remote workdays involve deep focus and no distractions. Evenings are for family time and coaching his kids. And on weekends he's outside traini...
196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
August 08, 2023 09:00 - 29 minutesAI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years. Too...
195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentum
August 03, 2023 10:00 - 36 minutesGrit and determination will get you farther than you think. When a firm first starts out or changes ownership, it's not uncommon for the cash flow to become unpredictable. Some cases can take two to three years to settle. The rent is due every month. It is easy for expenses to outpace revenue. So, how do you transform a firm with inconsistent income into a trusted powerhouse? Managing partner at Hurst Limontes Indiana Injury Lawyers (@hurstlimontesllc), Alexander Limontes shares the financia...
194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact
August 01, 2023 10:00 - 29 minutesThe best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how. Discover how to: Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish autho...
193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
July 27, 2023 09:00 - 40 minutesDon't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to pla...
192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
July 25, 2023 09:00 - 23 minutesGenerating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing (@quintessamarketing1), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters i...
191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
July 20, 2023 09:00 - 19 minutesOn today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long ru...
190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform
July 18, 2023 09:00 - 27 minutesTransparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence. Links Want ...
189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
July 13, 2023 15:20 - 22 minutesExpand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers (@hagennares) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own pract...
188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
July 11, 2023 09:00 - 41 minutesAre you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser (@billhauserbiz), the 'Think Big' CEO of SMB Team (@thesmbteam), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting 200-300% annual growth for five straight years. Their strategies have doubled revenues for 21 firms in just one year! Bill shares the steps on his path to the ultimate goal - creating a $2.56 billion ...
187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
July 06, 2023 09:00 - 32 minutesDepositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP (@bentleyandmorellp) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history. For Keith, the acco...
186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake
July 04, 2023 09:00 - 19 minutesAdverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins, the Senior Vice President at Walker Advertising (@walkeradvertising). With over 38 million impressions per week, David has invaluable insights to share. David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility. R...
185. Michael Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms
June 29, 2023 09:00 - 36 minutesHow do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw (@alderlaw) has recovered over $1.7 Billion dollars for his clients. And never backs down from a fight. Today he digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are mor...
184. Joey Coleman, Best Selling Author – Toolkit: Employee Retention, Fixing the Billion Dollar Problem
June 27, 2023 09:00 - 40 minutesEmployee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman (@thejoeycoleman), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles of his previous work, "Never Lose a Customer Again," offering an exciting fresh take on building and retaining a stellar team. In this special Toolkit episode, Joey offers better ways to go about hi...
183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral
June 22, 2023 09:00 - 22 minutesSocial media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you...
182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development
June 15, 2023 09:00 - 22 minutesSome of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers (@salvila) breaks down this uncommon form of business development. To hear why success in trial is a great way to increase revenue - beyond the setlement -...
181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising
June 08, 2023 08:00 - 30 minutesIf the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@dudleydebosier) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sk...
180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
June 01, 2023 09:00 - 32 minutesPlay to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams. Links Want to hear more from elite personal injury la...
179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.
May 25, 2023 10:55 - 56 minutesThe “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right...
178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity
May 18, 2023 08:00 - 36 minutesTrial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal inju...
177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community
May 11, 2023 09:00 - 38 minutesForget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google. Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into hum...
176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection
May 04, 2023 08:00 - 30 minutesWhen a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose, founder of Trial Lawyers University (@triallawyersuniversity), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing tria...
175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom
April 27, 2023 08:00 - 29 minutesLitigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsourc...
174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy
April 20, 2023 08:00 - 29 minutesSocial media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number o...
173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google
April 13, 2023 09:00 - 38 minutesQuality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media ...
172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency
April 06, 2023 09:00 - 29 minutesIn the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. Links Want to hear more from elite personal injury lawyers and industry-leading markete...
171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business
March 30, 2023 09:00 - 28 minutesChris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group (@earleylawgroup). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice. Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too. Links Want to hear more from el...
170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires
March 23, 2023 10:00 - 35 minutesWard Law Group (@thewardlawgrouppl) is one of the biggest personal injury firms in South Florida. Founder Greg Ward and his team tackle an incredible 400 cases per month. They are hiring left and right to keep up with the influx of clients. So what does it take to run a firm with over 100 employees? Greg breaks it all down. He explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep ...
169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology
March 16, 2023 08:00 - 31 minutesNearly every personal injury firm has experienced this bottleneck: medical record retrieval. When evaluating the time it takes to settle, think in absolutes. Not averages. The throughput of a case is only as fast as the slowest retrieval. Every hangup has the potential to harm cash flow. Forget using HIPPA authorizations. Jered Vishney, CEO and Founder of Archtrival, has the solution to close more cases in less time. Imagine getting records in under 30 days. Archtrieval is a software service...
168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity
March 09, 2023 08:00 - 37 minutesMike Morse and John Nachazel not only built the largest personal injury firm in Michigan but grew the annual revenue at Mike Morse Law Firm (@855mikewins) from $17 to $160 million. They wrote the book Fireproof as a step-by-step guide for others to follow their lead. On the surface, the growth equation seems simple enough. Begin with marketing. Add cases. Increase revenue. But as the caseload increases, so should the number of staff. Knowing when to hire can be challenging - even the most suc...
167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition
March 02, 2023 09:00 - 41 minutesIn marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel. Links Want to hear more...
166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter
February 28, 2023 08:00 - 30 minutesIn 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through g...
165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology
February 23, 2023 09:00 - 29 minutesGrace Montealegre, CEO of Persist Communications (@persistcommunications), is an integrator through and through. When legendary attorney and serial entrepreneur Ed Lake has a vision, she makes it a reality. She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip seq...
164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values
February 21, 2023 08:00 - 36 minutesJefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father. Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect w...
163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms
February 16, 2023 08:00 - 25 minutesSamantha (@samanthasparksstl) and sister-in-law Paige Sparks, founders of Sparks Law, are stacking up the clients. And they do it all spending close to nothing on marketing. How? Social media. But they won't partner with just anyone. Acutely aware that their personal brands are synonymous with their business, they curate an authentic experience on TikTok. The result is high engagement and a whole lot of trust. Samantha reveals how she gets the most out of each piece of content and how smaller...