14. Ed Herman, Brown & Crouppen - Building Brand Love for your Law Firm & Slaying Youtube

On this episode of The Rankings Podcast, Chris Dreyer gets to talk to Ed Herman of Brown and Crouppen Law Firm about building brand love. He answers questions such as what brand love is, how to effectively use YouTube as a marketing channel, the right ways of expanding to new markets, and more. Stay tuned. 

Ed Herman is the Managing Partner of Brown and Crouppen, a prominent law firm headquartered in St. Louis with offices throughout Missouri and Illinois. He is the recipient of countless legal and professional awards and he is also an Emmy Award-winning host of the Brown and Crouppen YouTube series, Ed Versus. In this episode… Direct marketing will get you limited short term results. But in the long run, your firm will need all the brand love it can get to grow to the next level. The reason is that not everyone needs a personal injury attorney today, but when they do, they often call the law firm they remember and have come to love. Brand awareness campaigns are the first steps on the journey to building brand love. Unfortunately, many attorneys struggle to see the value of brand awareness campaigns. Ed Herman says that’s because they fixate on the wrong metrics but when you see the big picture, it’s not hard to imagine how platforms such as Youtube and Facebook can be leveraged to build brand love. On this episode of The Rankings Podcast, Chris Dreyer gets to talk to Ed Herman of Brown and Crouppen Law Firm about building brand love. He answers questions such as what brand love is, how to effectively use YouTube as a marketing channel, the right ways of expanding to new markets, and more. Stay tuned.