Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching.

In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.

Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of  Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching.
In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.
What’s in This Episode:
Who is Michael Mogill?
What is Crisp Video Group?
Why do law firms need to invest in their branding?
The importance of setting huge goals.
How to hire when you’re experiencing growth.
What is the biggest driver of brand awareness?
And much more.