Pushing Send
65 episodes - English - Latest episode: over 2 years ago -Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.
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Episodes
David & John Auten-Schneider: Using Email to Help Gay Men Achieve Financial Goals
September 14, 2021 09:00 - 23 minutes - 15.9 MBHow two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David & John Auten-Schneider's story about Pushing Send. Key points from this episode: On a scale of 1 to 10, 10 being the most important, email is a 9. Profitability has a direct correlation to how much attention we've paid to our email list. Other platforms, like Instagram, Facebook, or LinkedIn, give you no control - unlike email! Social media platforms are constantly changing th...
EP48: David & John Auten-Schneider: Using Email to Help Gay Men Achieve Financial Goals
September 14, 2021 09:00 - 23 minutes - 15.9 MBHow two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David & John Auten-Schneider's story about Pushing Send. Key points from this episode: On a scale of 1 to 10, 10 being the most important, email is a 9. Profitability has a direct correlation to how much attention we've paid to our email list. Other platforms, like Instagram, Facebook, or LinkedIn, give you no control - unlike email! Social media platforms are constantly changing th...
EP47: Codie Sanchez - Tackling Email Like a Contrarian Thinker
August 17, 2021 09:00 - 18 minutes - 12.5 MBAn investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching over 100,000 subscribers. Here's Cody Sanchez's story about Pushing Send. Key points from this episode: Avoid the middleman: You don't want somebody else to be able to remove your ability to communicate directly with your user and control that relationship. If you're going to be in someone's inbox, be there for something great or be funny or be a real value-a...
Codie Sanchez - Tackling Email Like a Contrarian Thinker
August 17, 2021 09:00 - 18 minutes - 12.5 MBAn investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching over 100,000 subscribers. Here's Cody Sanchez's story about Pushing Send. Key points from this episode: Avoid the middleman: You don't want somebody else to be able to remove your ability to communicate directly with your user and control that relationship. If you're going to be in someone's inbox, be there for something great or be funny or be a real value-a...
EP46: Lisa Jones - Play a 60 Sec Video Within Email
July 20, 2021 09:00 - 23 minutes - 16.3 MBThe founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushing Send. Keypoints from this episode: Lisa majored in logistics and procurement because she loved processes and things of that magnitude. When th...
Lisa Jones - Play a 60 Sec Video Within Email
July 20, 2021 09:00 - 23 minutes - 16.3 MBThe founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushing Send. Keypoints from this episode: Lisa majored in logistics and procurement because she loved processes and things of that magnitude. When th...
Encore: John Lee Dumas - Turning Listeners Into Subscribers
July 13, 2021 07:00 - 20 minutes - 14.1 MBNote: this popular episode was originally released on June 16, 2020. Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform. John is the founder and host of the award-winning Entrepreneurs On Fire Podcast where he interviews inspiring entrepreneurs to help them...
Encore | E07: John Lee Dumas - Turning Listeners Into Subscribers
July 13, 2021 07:00 - 20 minutes - 14.1 MBNote: this popular episode was originally released on June 16, 2020. Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform. John is the founder and host of the award-winning Entrepreneurs On Fire Podcast where he interviews inspiring entrepreneurs to help them...
Encore | E06: Joanna Wiebe - Writing Engaging Sales-Based Emails
July 06, 2021 07:00 - 25 minutes - 17.3 MBNote: this popular episode was originally release on June 9, 2020. On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response en...
Encore: Joanna Wiebe - Writing Engaging Sales-Based Emails
July 06, 2021 07:00 - 25 minutes - 17.3 MBNote: this popular episode was originally release on June 9, 2020. On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response en...
EP45: Jen Capstraw - Women of Email
June 29, 2021 09:00 - 26 minutes - 18.5 MBJen Capstraw, one of the co-founders behind Women of Email, is a professional network aimed at promoting leadership among women within the field of email marketing. Jen shares her experiences as an email marketing strategist, as well as the story that led to the creation of women of email. Key Points From This Episode: Women of Email was created in 2016 following a conference where the imbalance of thought leaders represented by women in the email industry was not in women's favor. Wome...
Jen Capstraw - Women of Email
June 29, 2021 09:00 - 26 minutes - 18.5 MBJen Capstraw, one of the co-founders behind Women of Email, is a professional network aimed at promoting leadership among women within the field of email marketing. Jen shares her experiences as an email marketing strategist, as well as the story that led to the creation of women of email. Key Points From This Episode: Women of Email was created in 2016 following a conference where the imbalance of thought leaders represented by women in the email industry was not in women's favor. Wome...
Racheal Cook - Connecting With Female Entrepreneurs Using Email
June 22, 2021 09:00 - 23 minutes - 16 MBRacheal Cook is a business coach for female entrepreneurs that uses email to grow her community and revenue. Today she is sharing how she does that and she also explains one of the unique and personal ways she connects with her most engaged subscribers and customers. Key Points From This Episode: Rachael has found that she can drop off social media and creating content for a while with no impact to her business, but stopping email would completely slow down her business. She views email...
EP44: Racheal Cook - Connecting With Female Entrepreneurs Using Email
June 22, 2021 09:00 - 23 minutes - 16 MBRacheal Cook is a business coach for female entrepreneurs that uses email to grow her community and revenue. Today she is sharing how she does that and she also explains one of the unique and personal ways she connects with her most engaged subscribers and customers. Key Points From This Episode: Rachael has found that she can drop off social media and creating content for a while with no impact to her business, but stopping email would completely slow down her business. She views email...
EP43: Tara McMullin - Falling In Love With Email Again
June 15, 2021 09:00 - 24 minutes - 16.7 MBTara McMullin is a popular small business strategist with over a decade of experience guiding small businesses to think bigger. She is the founder of What Works. She’s also the host of the What Works podcast. She has mastered email marketing as a key part of her own business growth. Key Points From This Episode: Tara's approach to email marketing today is similar to it was in 2009 with a lot more information behind it. The one mistake she made early on was using email as a delivery syst...
Tara McMullin - Falling In Love With Email Again
June 15, 2021 09:00 - 24 minutes - 16.7 MBTara McMullin is a popular small business strategist with over a decade of experience guiding small businesses to think bigger. She is the founder of What Works. She’s also the host of the What Works podcast. She has mastered email marketing as a key part of her own business growth. Key Points From This Episode: Tara's approach to email marketing today is similar to it was in 2009 with a lot more information behind it. The one mistake she made early on was using email as a delivery syst...
EP42: Jackie Bledsoe - The Author vs. The Email Marketer
June 08, 2021 09:00 - 23 minutes - 16.2 MBJackie Bledsoe is an author and speaker who went from only publishing content on his blog to building a thriving email list of subscribers that are highly engaged. He shares his story and how life is different because of email. Plus, he explains some of the challenges he's faced along the way and how he builds a relationship with his subscribers. Key Points From This Episode: Jackie wishes he began collecting emails sooner to build his list and can see a connection between his flow of bus...
Jackie Bledsoe - The Author vs. The Email Marketer
June 08, 2021 09:00 - 23 minutes - 16.2 MBJackie Bledsoe is an author and speaker who went from only publishing content on his blog to building a thriving email list of subscribers that are highly engaged. He shares his story and how life is different because of email. Plus, he explains some of the challenges he's faced along the way and how he builds a relationship with his subscribers. Key Points From This Episode: Jackie wishes he began collecting emails sooner to build his list and can see a connection between his flow of bus...
Jen Boulden & Amanda Steinberg - Email Behind Movements
June 01, 2021 09:00 - 24 minutes - 17.1 MBHow two of the most successful women at the helm of email newsletter media companies think about email. Jen Bolden sold IdealBite to Disney in 2009 and Amanda Steinberg sold DailyWorth in 2018. They co-founded HigherU, where they set emerging impact entrepreneurs for success in order to create a more just, humane, and sustainable world. Jen and Amanda are incredible examples of how we can utilize email in genuine and authentic ways to cultivate an audience and rally them around our missio...
EP41: Jen Boulden & Amanda Steinberg - Email Behind Movements
June 01, 2021 09:00 - 24 minutes - 17.1 MBHow two of the most successful women at the helm of email newsletter media companies think about email. Jen Bolden sold IdealBite to Disney in 2009 and Amanda Steinberg sold DailyWorth in 2018. They co-founded HigherU, where they set emerging impact entrepreneurs for success in order to create a more just, humane, and sustainable world. Jen and Amanda are incredible examples of how we can utilize email in genuine and authentic ways to cultivate an audience and rally them around our missio...
EP40: Amy Blaschka - Launching an Email Newsletter in 2021
May 25, 2021 09:00 - 24 minutes - 16.8 MBAmy Blaschka is a contributor to Forbes.com and a social media ghost writer launched her own email newsletter, Illuminate Me this year. She shares how she got started and why she chose a specific tool for her email newsletter. Plus she talks about the specific workflow she uses to write her newsletter each week. Key Points From This Episode: Amy started her email newsletter to have some fun and because she can connect directly and that someone is willingly allowing you into their inbox. ...
Amy Blaschka - Launching an Email Newsletter in 2021
May 25, 2021 09:00 - 24 minutes - 16.8 MBAmy Blaschka is a contributor to Forbes.com and a social media ghost writer launched her own email newsletter, Illuminate Me this year. She shares how she got started and why she chose a specific tool for her email newsletter. Plus she talks about the specific workflow she uses to write her newsletter each week. Key Points From This Episode: Amy started her email newsletter to have some fun and because she can connect directly and that someone is willingly allowing you into their inbox. ...
EP39: John Vuong - Learn What Your Subscribers Need
May 18, 2021 09:00 - 20 minutes - 14.2 MBJohn Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. John is sharing how he developed his perspective on email strategy and his approach as a local, boutique SEO agency owner. Key Points From This Episode: John learned how to engage with his audience from his personal work experience and engaging with thousands of business owners over the course of many years. He feels like his job as a mar...
John Vuong - Learn What Your Subscribers Need
May 18, 2021 09:00 - 20 minutes - 14.2 MBJohn Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. John is sharing how he developed his perspective on email strategy and his approach as a local, boutique SEO agency owner. Key Points From This Episode: John learned how to engage with his audience from his personal work experience and engaging with thousands of business owners over the course of many years. He feels like his job as a mar...
EP38: Lauren Meyer - Email Deliverability Made Easy
May 11, 2021 09:00 - 23 minutes - 16.2 MBLauren Meyer is one of the foremost experts on email deliverability and she breaks down this complex topic so we can understand and then take action on it. Here she is sharing some very practical ways we should think about email deliverability, regardless of the specific size of our email list. Key Points From This Episode: The goal of an email is not just to get someone to sign up, but to consistently send emails that are valuable to them. Ultimately it's in the eyes of the recipient as t...
EP37: Ryan Jenkins - Generation Z + Email
May 04, 2021 09:00 - 27 minutes - 18.6 MBRyan Jenkins is a professional speaker and generational expert. He has been keynote speaker for clients such as State Farm, Salesforce.com, and The Home Depot He shares how he has used email to grow his business and what he's learned about Generation Z and their approach to email. Key Points From This Episode: Email has been the bedrock for Ryan's business and he feels like it is here to stay for a while. Ryan doesn't use pop-ups or opt-ins on his website because he hasn't been looking...
EP36: Franz Sauerstein - The Email Marketing Story of a German eCommerce Consultant
April 27, 2021 09:00 - 19 minutes - 13.1 MBFranz Sauerstein is a sought-after email marketing strategist for e-commerce brands in Europe. He's learned how to navigate the pitfalls that often come with following best practices. Today he shares how he's experimented with email marketing, then used what he learned to help his clients scale their businesses. Key Points From This Episode: Franz explains that if weren't for email he wouldn't have a business. He cultivated each of his customers from writing them personally. He still uses ...
EP35: Kim Jimenez - Email Brings Profitability Over Popularity
April 20, 2021 09:00 - 23 minutes - 16.4 MBKim Jimenez is a digital marketing strategist and educator who works with online creators to build their businesses. Today she shares how she has used email to grow her business, even during the COVID-19 pandemic. Here's Kim Jimenez. Key Points From This Episode: Kim discusses her perspective on profitability over popularity and how staying true to the foundations of business is important to her. She discusses how her company leverages search, lead magnets and advertising to build her em...
EP34: John Meese - From Small to BIG Email Newsletters
April 13, 2021 09:00 - 22 minutes - 15.2 MBJohn Meese is a serial entrepreneur, new author and the current dean of PlatformUniversity.com. He has a wide range of experience with email and he's learned some interesting things along the way, including a few tricks that might help you with your email content. Key Points From This Episode: John discusses how social platforms have not been around as long as email and they don't see the kind of consistent results that email has. Remembering that there is a human on the other side that...
EP33: Tamsen Webster - Finding Your Email Newsletter's Red Thread
April 06, 2021 09:00 - 22 minutes - 15.2 MBTamsen Webster is a messaging and presentation strategist. Today she shares with us how she infuses her weekly newsletter with the ideas she shares as a communication thought leader. She is an in-demand speaker and strategist who helps brands build big ideas and bring them to life. She also applies the same process to her own weekly newsletter and she shares her workflow with us. Key Points From This Episode: Tamsen defines The Red Thread and she shares how she uses it as a method to help...
EP32: Nicolas Vandenburghe - Getting More From Cold Email Outreach
March 30, 2021 09:00 - 14 minutes - 9.97 MBNicholas Vandenberg is the founder of Chili Piper, a tool for turning inbound leads into qualified meetings. Nicholas talks about his experience crafting emails that close the deal. Key Points From This Episode: There are three phases where email is relevant: cold outreach, sales engagement and then when things are not going as fast as the salesperson wants it to. Customization is a key strategy for the success of Nicolas's work. Qualification and being relevant and resonating with your...
EP31: Elizabeth McCravy - A Case For Not Publishing Weekly Newsletters
March 23, 2021 09:00 - 23 minutes - 16.4 MBElizabeth McCravy is a Nashville-based web designer who is using email to grow her business. She shares some of her key strategies and also and some of the struggles she's encountered as she's built her list and what she did to address them. Key Points From This Episode: Elizabeth began collecting emails long before she began a true email strategy. When she began offering products, this established email list was extremely helpful for her success. She has since developed an email strateg...
EP30: Lindsay Bryan-Podvin - Email, Bro-Marketing & One Financial Therapist
March 16, 2021 09:00 - 22 minutes - 15.2 MBLindsay Bryan-Podvin is a financial therapist from Michigan who has grown her email list and her business by going against the grain of typical advice. Today Lindsay discusses how what she learned about email marketing from others, just wasn't a great fit for her business and even her personal and professional brand and what she is doing differently. Key Points From This Episode: As a therapist, email has worked well for Lindsay because her audience has a chance to really get to know her ...
EP29: Stefan von Imhof - Email Newsletters As an Alternative Asset
March 09, 2021 10:00 - 19 minutes - 13.5 MBStefan von Imhof is the head of product at Flippa.com. He launched a successful, niche, email newsletter on the Substack platform. Stefan has a really cool way of looking at his email newsletter business and creating opportunities for both audience members and sponsors alike. Key Points From This Episode: Stefan likens his Alternative Assets newsletter to a market fit due to its immediate success. His big "aha" moment came to him when people began asking about sponsorships and that took...
EP28: Emily McGuire - Insights From the Email Trenches
March 02, 2021 10:00 - 19 minutes - 13.7 MBEmily McGuire has built an excellent reputation for herself in email marketing circles and she skilled at clearly articulating how to leverage an email list to our advantage. Her expertise has been honed through years of hands-on trial and error, plus a willingness to buck best practices and just experiment. She is here with us today to share her insights from the email trenches. Key Points from this Episode: Emily fell in love with email at the beginning of her career by chance but qui...
EP27: Yaro Bagriy - A Crew of Email Newsletter Creators
February 23, 2021 10:00 - 19 minutes - 13.3 MBYaro Bagriy has built a community to help niche, email newsletter publishers through the struggles of both building and growing their newsletters. And he also has a handle on some simple, yet powerful tools available to niche publishers. Key Points from this Episode: Yaro is laser-focused on newsletters because of their scalability of revenue for the same amount of work and because you can get started immediately. Finding the distribution channel of where his audience lives has been hi...
EP26: Brendan Kane - Why Email's Critical Even When You Have 1M Social Media Followers
February 16, 2021 10:00 - 22 minutes - 15.4 MBBrendan Kane is a highly acclaimed social media growth strategist and author who gained 1 million social media followers in less than 30 days . Today he discusses how he uses email for the growth of his own business. Key Points from this Episode: Brendan talks about the two key factors to being successful with content on any platform. He describes that email is just like any other platform in that you want to use it in a way that serves the person that's being sent to and give them val...
EP25: David Meerman Scott - Get Radical With Email Marketing
February 09, 2021 10:00 - 27 minutes - 19.1 MBDavid Meerman Scott is the author of numerous best-selling marketing books and he thinks businesses should adopt some radical ideas about email marketing. He is sharing how he's incorporated these radical ideas into his own marketing efforts and will really inspire you to think differently about how you look at email marketing. Key Points From This Episode: With email marketing is so important to treat people like humans and humans are hardwired for connection. David talks about how ...
EP24: Verne Harnish - A 19-Year-Old Email Newsletter
February 02, 2021 10:00 - 24 minutes - 16.6 MBVerne Harnish is an influential business author focused on helping small businesses grow into larger ones. For him, email plays a critical role in supporting his effort to stay connected with these very business leaders he's trying to help. Key Points from this Episode: The origin of Verne's newsletter began when he partnered with MIT to share what it really takes to grow a company. Verne dedicates a concentrated, specific time each week to create his newsletter and it helps him to stay...
EP23: Sam Parr - Hustling to Earn the Attention of 1M+ Subscribers
January 26, 2021 10:00 - 23 minutes - 15.9 MBSam Parr, the founder of one of the most successful email newsletter businesses of the past two decades, The Hustle, shares how he got started and the incredible vision he has for where he's taking his business. Key Points from this Episode: Sam Parnell talks about HustleCon and when he determined email was the path forward. He describes his business like a pirate ship and how he can go by his own rules and each subscriber is a little wind in the ship's sail. Sam discusses that peop...
EP22: Peter Cooper - Building an Email Newsletter Network
January 19, 2021 10:00 - 25 minutes - 17.4 MBPeter Cooper, the founder of an email newsletter network with over 500,000 subscribers, describes how he built his network and how it's changed over the past 10 years. He also shares his belief on how to best cultivate an audience and keep them loyal. Key Points from this Episode: ` Peter saw a need for email-first communication in his niche and he got his start before someone else beat him to it. He pitched it to his current list and it grew from there. Ruby Weekly, Peter's newsletter...
EP21: Marcus Sheridan - Crafting Sales-Based Emails Recipients Must Open
January 12, 2021 10:00 - 25 minutes - 17.2 MBMarcus Sheridan is an internationally known speaker and bestselling author. He shares how he got his start selling above ground pools and also owns an award-winning content marketing agency. He also talks about how many of the lessons he's learned on the front lines of sales and marketing can be applied to one on one email outreach. Key Points from this Episode: Sending out individual emails from a sales perspective versus a marketing perspective can affect the success of the email. G...
EP20: Dave Verwer - Going From 600 to 40,000 Email Subscribers
January 05, 2021 10:00 - 20 minutes - 13.8 MBDave Verwer, the creator of iOS Dev Weekly, has been publishing his weekly newsletter to a stadium full of people for almost a decade and he has had some really interesting opportunities to expand his work into new areas because of this email. Dave took this very popular niche email newsletter turned a 600 person list into over 40,000 subscribers and he is sharing how he did just that and turned that process into a product. Key Points From This Episode: Sometimes the intentions you hav...
EP19: David Hieatt - Email Newsletters Saved This Global Denim Brand
December 15, 2020 10:00 - 25 minutes - 17.4 MBDavid Hieatt, the founder of the cult denim brand, Hiut Denim Co. , used an email newsletter to resuscitate a marketing program that was literally dead and lifeless. David shares the secret of a truly attention-grabbing email newsletter, and he describes how to have a simple, yet systematic process for doing it consistently. Key Points From This Episode: In terms of a newsletter, you are in a relationship business and you have to learn to give as well as to sell. Deliver emails that ar...
EP18: Liz Willits - Email Marketing Advice For Today
December 08, 2020 10:00 - 22 minutes - 15.4 MBLiz Willits, is an email marketing expert at AWeber. She shares how she took her experience working for this major email marketing tool, and now uses it to help clients dramatically improve their email ROI. She also discusses how she saw the power in collaboration and how an outside perspective can further improve the content of your email marketing. Key Points From This Episode: Unlike social media, an email list is something you own and you can use it on any email platform. A success...
EP17: David Newman - Nearly 20 Years Sending Email Newsletters
December 01, 2020 10:00 - 23 minutes - 16.3 MBDavid Newman is a consultant and coach who has been using email for decades to take his business from six figures to well beyond seven figures. He describes how he delivers incredible value to his audience and he gets a ton of personal satisfaction doing it. Key Points From This Episode: Send emails with a consistent schedule and consistent format that someone looks forward to and is easily digestible. Happy meal marketing means that people are better off just when they've experienced...
EP16: Val Geisler - Honor the Human Experience Through Email
November 24, 2020 10:00 - 22 minutes - 15.4 MBVal Geisler is a highly successful email marketer, copywriter, and self-proclaimed email geek that is on a mission to help marketers honor the human experience through email messaging. In this episode, she talks about concepts she applies to both client B2B, B2C and her own business emails. Plus she shares some of the best email examples she keeps in her personal swipe file for inspiration. Key Points From This Episode: B2B emails are similar to B2C emails because a human being will be t...
Sujan Patel - Every Email Should Provide Value
November 17, 2020 08:00 - 20 minutes - 14.1 MBSujan Patel is a veteran marketer and entrepreneur who has effectively used email to grow multiple businesses, which include three sales and marketing tools specifically focused on email. In this episode, he shares helpful tips for cold email outreach, how he has grown his own email newsletter that has over 50,000 subscribers, and his view of how to balance value-based content with promotional offers. Key Points From This Episode: Sujan's three companies are all focused on email. You'd b...
EP15: Sujan Patel - Every Email Should Provide Value
November 17, 2020 08:00 - 20 minutes - 14.1 MBSujan Patel is a veteran marketer and entrepreneur who has effectively used email to grow multiple businesses, which include three sales and marketing tools specifically focused on email. In this episode, he shares helpful tips for cold email outreach, how he has grown his own email newsletter that has over 50,000 subscribers, and his view of how to balance value-based content with promotional offers. Key Points From This Episode: Sujan's three companies are all focused on email. You'd b...
EP14: Mary Ellen Slayter - Lessons Learned as an Email Newsletter Editor
November 10, 2020 08:00 - 18 minutes - 12.6 MBMary Ellen Slayter is the CEO of the B2B company, Rep Cap, and expert in email marketing. She was a traditionally trained journalist who worked for the Washington Post and SmartBrief before starting her own content marketing company. In this episode, she shares how she combines storytelling, tailoring to an audience, trust and statistics to create a powerful content marketing strategy that will resonate with your list. Key Points From This Episode: Clean your list so that only the people ...