Codie Sanchez - Tackling Email Like a Contrarian Thinker

An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching over 100,000 subscribers.

Here's Cody Sanchez's story about Pushing Send.

Key points from this episode:

 Avoid the middleman: You don't want somebody else to be able to remove your ability to communicate directly with your user and control that relationship.If you're going to be in someone's inbox, be there for something great or be funny or be a real value-add - but don't just to be there.There's a huge difference between trying to be right and trying to make people think. If you can think critically, the world sort of opens to you like a blossom.It's important that you charge something for some part of your newsletter. People don't value things that are free as the same as they do things that they pay for. Media businesses are tough and you need to have multiple revenue streams off of them.Within a business, internal email is the kiss of death - use Slack.

Tweetables:

"Why can't I learn about that in a way that's interesting? And that has a little bit of a story to it. And I try...giving it to you in a way where you're kind of looking forward to just reading the verbiage of it and you learn through osmosis. I think that's beautiful." - @Codie_Sanchez

"The great thing about emails, you can have a relationship with the user directly." - @Codie_Sanchez

"...I love writing. I think probably one of the most powerful things you can do is to learn how to communicate with the written word." - @Codie_Sanchez

"I don't think you really have to know what you're doing in the space. You've just got to get out there and create it and see what lands" - @Codie_Sanchez

"It's much easier to get a group of a thousand people engaged than it is a hundred thousand people." - @Codie_Sanchez

"The lowest common denominator is humanity and humanity for the most part decreases or defaults to what they already know. So like...you don't have to be at the top level to make things happen. You can start a newsletter, have it be profitable." - @Codie_Sanchez


Links mentioned in this episode:

Codie Sanchez: LinkedIn, Instagram, TwitterBryan Kelly: LinkedInContrarian ThinkingGrow GettersSubstackJonah Goldberg - The DispatchSlack

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