EP46: Lisa Jones - Play a 60 Sec Video Within Email

The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushing Send.

Keypoints from this episode:

Lisa majored in logistics and procurement because she loved processes and things of that magnitude. When the opportunity became available to be a logistics specialist director at NASA, she jumped at the chance. It's been said that we receive 120 emails a day on average, and we send out 40 of that. 73% remains unread.It's been said that 95% of us retain what we see in video versus 10% of what we read.The EyeMail team is very proud of their diversity. The youngest team member is 23 and the most senior team member is 75.Email is here to stay. Some people will say that email is dead, but we just have a love, hate relationship with email. We send emails, but then we don't like receiving all of these emails that we're inundated with. However, email is here to stay.Is EyeMail an email service provider? No, they're not. They bring email to life and they're focused on that.

Tweetables:

"I used to always and still, do, ask the why question. why does this work? How does this work and how can it be better?" - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

"What if email could be brought to life? What if email could generate emotion and have video directly in the email inbox? I wonder if that would create a spark in a global community and with that EyeMail was born." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

"I always knew that there was something unique about my life in terms of my direction. I didn't want to stay on one path. I wanted to have an adventurous career." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

"I've always had an affinity for email. Email, because it's a channel that we all use." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

"We're all inundated with messaging in our inbox. We're flooded. It's been said that we received 120 emails a day on average, and we send out 40 of that. 73% remains unread. So that's the core problem is how can you allow your marketing messages, your communications to stand out from the clutter?" - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

"But you know what? At the core of it all, we're all looking for human connection, human connection, as close as possible. And we know that video is primary for wanting to view content." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

Links mentioned in this episode:

NASAEyeMailTime WarnerMake a wish foundationMailchimpSalesforceConstant ContactMarketing CloudPorsche North America