EP16: Val Geisler - Honor the Human Experience Through Email

Val Geisler is a highly successful email marketer, copywriter, and self-proclaimed email geek that is on a mission to help marketers honor the human experience through email messaging. In this episode, she talks about concepts she applies to both client B2B, B2C and her own business emails. Plus she shares some of the best email examples she keeps in her personal swipe file for inspiration.

Key Points From This Episode: 

B2B emails are similar to B2C emails because a human being will be the one reading these emails. These email lists also have a need to be segmented depending upon the role of who is reading the email.Email is the nucleus of the customer experience and is needed to maintain the relationship between the customer and the brand.Val's own email list is comprised of different segments and she implements lots of different ways to teach for free to her email list and engage with them so that they can continue to learn. People learn in different ways, so it is important to present emails in a variety of formats. Creating balance with types of emails and when you send them can play an integral part in your email marketing strategy.While building a larger list is important, developing a relationship for those that have chosen to be on your list is vital.Val Geisler's message is an important one regarding the responsibility we all have in sending human-centric, email messages. 

Tweetables:

"Who said that you don't get to talk to people like they're people, because as a business, when you send an email, you're not sending that email to another business, the person who signed up on behalf of the business is receiving the email and they're human." @LoveValGeisler (02:04)

"We as brands can't exist without our customers. We have to go to them, we have to say hi, we see you, we want to talk to you. Email to me has always been a way to have a conversation.." @LoveValGeisler (07:38)

"I think there's a real missed opportunity in saying let's put all of our eggs in the acquisition basket, and none of them in what we do to retain those customers once they're either on our list or even better, once they've purchased from us... we need to keep them in our ecosystem.  " @LoveValGeisler (18:14)

"I like to think that there is a world where we as email marketers are honoring what a consumer goes through on a daily basis with email, and that we're able to send emails that they want when they want them and that we're delivering value beyond those asks.  " @LoveValGeisler (19:36)

Links Mentioned in Today’s Episode:

Val Geisler

Val Geisler  on Linked In

Val Geisler on Twitter

Fix My Churn

SaneBox

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