EP15: Sujan Patel - Every Email Should Provide Value

Sujan Patel is a veteran marketer and entrepreneur who has effectively used email to grow multiple businesses, which include three sales and marketing tools specifically focused on email.  In this episode, he shares helpful tips for cold email outreach, how he has grown his own email newsletter that has over 50,000 subscribers, and his view of how to balance value-based content with promotional offers. 

Key Points From This Episode:

Sujan's three companies are all focused on email. You'd build the list on Voila Norbert and you'd send it through Mailshake and you'd probably continue with the conversations with  Right Inbox.Cold email outreach should be brief, clear, and really think about how your email will solve the reader's problems. Be unique with your email newsletter, find your own angle, and focus on the value or entertainment you can offer. Subscribe to the newsletters of top companies and see what they are doing and implement the practices that you like and feel are successful. Send an email when you have something relevant to say. The value to ask ratio should be the value you provide versus something you're taking or asking of needs to be the value needs to be significantly greater. The greater the value ratio to what you're doing, then the better the results you're going to have. 

Tweetables:

"My biggest pet peeve is when people forget that when you have a real-life conversation with somebody, that's pretty much the bar for what you should be having all the other forms of communication be like." @SujanPatel (00:01)

"Use everything people are doing successfully in your space or the successful people are doing in your space as inspiration, but be unique, figure out what you can do those others cannot." @SujanPatel (05:49)

"Send an email when you have something to say, but also make sure you have something to say enough to be top of mind or relevant." @SujanPatel (12:44)

Links Mentioned in Today’s Episode:

Sujan Patel on LinkedIn

Sujan Patel on Twitter

Mailshake

Right Inbox

Voila Norbert

Slack

Zendesk

Bill

Shopify

Scott Galloway

Morning Brew

The Hustle

Wall Street Breakfast

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