EP44: Racheal Cook - Connecting With Female Entrepreneurs Using Email

Racheal Cook is  a business coach for female entrepreneurs that uses email to grow her community and revenue. Today she is sharing how she does that and she also explains one of the unique and personal ways she connects with her most engaged subscribers and customers.

Key Points From This Episode:

Rachael has found that she can drop off social media and creating content for a while with no impact to her business, but stopping email would completely slow down her business. She views email as an ecosystem with some things that are automated and some things that are happening real-time. Challenges have been one of the best ways to grow her business. Racheal feels like it is important to know your sales cycle and how long it takes someone from the point they enter your ecosystem until the time they become a paid client and email shortens that. Creating incentives for people to go from her podcast to her email list has also been really beneficial. She uses a hybrid of evergreen systems and live launches to convert leads when they are warm. She also sends a personal email when she is live launching and send them a BombBomb video.Getting personal with your subscribers and delivering a high-touch experience can blow them away. Her business is automated enough to make it scalable, but also warm and human. Racheal is a lifelong learner and she has learned from some of the best people in the industry. She consistently subscribes to email campaigns of others in and out of her industry to see how they are sending emails.Really listening to her audience and putting those things in to practicehas been a game-changer for her.

Tweetables:
 
Email has really been the number one way that I not only connect with my community and potential clients but also nurture them into becoming paid clients. @RachealCook (00:00)

I love challenges. I think they've been one of the best ways for me to grow my audience and grow my business. It really accelerates that relationship building like nothing I've ever seen before.  @RachealCook (03:45)

I think it's important to know your sales cycle, how long it takes somebody from the point where they enter your ecosystem until they become a paid client and email has allowed me to really shorten that timeframe.  @RachealCook (05:09)

We have different emails that they'll get specific for people who actively said, Hey, I actually want to hear about this thing. So they'll get an email, inviting them to jump on a sales call or they'll get the opportunity to get some extra content that we've planted just for those who are the most engaged with the launch. @RachealCook (09:29)

There comes a point where they anticipate that it's going to be completely automated and we've made it a point to be automated enough to make it scalable for the business, but not so automated that it's cold and not human.  @RachealCook (13:43)

Links Mentioned in this Episode:

Racheal Cook on Twitter

Racheal Cook on LinkedIn

Racheal Cook MBA

Promote Yourself to CEO podcast

Pat Flynn

Zapier