EP45: Jen Capstraw - Women of Email

Jen Capstraw, one of the co-founders behind Women of Email, is a professional network aimed at promoting leadership among women within the field of email marketing. Jen shares her experiences as an email marketing strategist, as well as the story that led to the creation of women of email.

Key Points From This Episode:

Women of Email was created in 2016 following a conference where the imbalance of thought leaders represented by women in the email industry was not in women's favor.Women of Email became the official speakers bureau of female thought leaders in the email industry. They will give event organizers an easy pathway to achieve gender parody on stage.In the US the email industry is split 50/50 of men and women.As Women of Email grew and awareness of the organization was spreading. Recruiters started reaching out to ask for talent. And they had transparency policy. Having the numbers is helping them their members negotiate for better compensation.Women of Email is a productive community that has helped some of its members double and triple their income.There are no organization dues, so Jen solicits free passes to events so they access to education and networking.According to Jen, email marketers are kind of a bunch of underdogs and there's a like-mindedness in the community. It is a divers, but warm and welcoming environment. Jen also shares her story of email and what she thinks about email best practices. 

 

Tweetables:

I have to say 2020 is the year that email brought sexy back. Email volumes with, through the roof. Everybody leaned into the email channel in 2020, and that means we're going to stick. We're finally getting the respect that we have deserved all along. @JenCapstraw (00:01)

I believe everyone has a story. Everyone can be a thought leader. There is something you can educate about that nobody else can, can explain or do in exactly the same way that you do. @JenCapstraw (07:56)

it could take just one event to change your career, where you learn some new ideas, you make some new connections and you feel more connected to the industry and the community. You feel more excited about the type of work you do, and that can take you so far.  @JenCapstraw (16:11)

When you see those numbers come rolling in that you're making money and ROI and making great things happen. That's a dopamine hit. And like, you're going to get addicted to that.  @JenCapstraw (17:43)

I get such amazing feedback from people that they didn't know, that email was exciting. I get them excited. And I love hearing that. It's just, it's difficult. And that is exciting to me.  @JenCapstraw (19:34)

I don't look at best practices as though they are gospel. They are just suggestions. In many cases, you've got to be legal and you've got to be relevant. And the rest of it's up to you. @JenCapstraw (25:05)

Links Mentioned in this Episode:

Jen Capstraw on Twitter

Jen Capstraw on LinkedIn

Women of Email

Kristin Bond