Pushing Send
65 episodes - English - Latest episode: over 2 years ago -Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Mary Ellen Slayter - Lessons Learned as an Email Newsletter Editor
November 10, 2020 08:00 - 18 minutes - 12.6 MBMary Ellen Slayter is the CEO of the B2B company, Rep Cap, and expert in email marketing. She was a traditionally trained journalist who worked for the Washington Post and SmartBrief before starting her own content marketing company. In this episode, she shares how she combines storytelling, tailoring to an audience, trust and statistics to create a powerful content marketing strategy that will resonate with your list. Key Points From This Episode: Clean your list so that only the people ...
S01 E13: (Bonus) Richard Lindner - Editorial-Style & Internal Email Newsletters
October 13, 2020 07:00 - 23 minutes - 15.9 MBRichard Lindner has been the president of Digital Marketer since 2008 and he's created numerous email campaigns, yielding remarkable open and click rates. But what's worked in the past, doesn't always work in the present. Richard explains his thoughts about email and what caused Digital Marketer to shift focus and build an editorial-style email newsletter, which was different from what they'd been doing for many years. He also shares how sending an internal newsletter can help an organizatio...
S01 E12: Ryan Farrell - Sending Open-Worthy Emails
July 21, 2020 07:00 - 20 minutes - 14.2 MBSending out mass emails feels impersonal more often than not, yet doing them manually is not viable either. What is the solution to combatting the inherently cold nature of the marketing funnel? According to today’s guest, Ryan Farrell, it’s through providing quality content that people can always take something away from. As the Marketing Director of the world’s number one LinkedIn marketing company, LinkedSelling, Ryan has seen how email has been used extensively to grow and sustain a mult...
S01 E11: Sachit Gupta - Lessons Learned From Cold Emailing
July 14, 2020 07:00 - 17 minutes - 11.9 MBEmail has been around for a while and by many predictions will still be a crucial business tool for a long time to come. It has got such a small learning curve; it’s easy to use, it’s intuitive, and it can be personalized for each specific audience. On today’s show, we find out just how a marketing consultant and secret weapon for content creatives like influential podcasters and authors, has mastered the art of cold email. Sachit Gupta joins us as today’s special guest to talk about why he ...
S01 E10: Grant Baldwin - Leveraging Lead Magnets For Email Newsletters
July 07, 2020 07:00 - 17 minutes - 12 MBOn today’s show, we welcome Grant Baldwin, a public speaker, author, entrepreneur, and the host of The Speaker Lab podcast — a platform where he helps other speakers to start, build, and grow their business. Grant is truly an example of how a professional speaker built his business and went on to teach thousands of others how to launch their own speaking careers the same way. His approach to email marketing is deeply rooted in making sure you understand the prospective subscriber’s want or n...
S01 E09: Brennan Dunn - Sophisticated Segmentation, Personalization & Automation
June 30, 2020 07:00 - 23 minutes - 16.3 MBWelcome back to another episode of Pushing Send. Today on the show we have Brennan Dunn, who will be describing some early lessons in email marketing. Brennan has been in the freelancing world for many years and currently makes his living by providing software and products to freelancers and consultants from his home office. Brennan is a master of segmentation and automation and in today’s episode he shares practical tips on how to best utilize these parameters when thinking about email mark...
S01 E08: Bill Macaitis – Authentic B2B Email Marketing
June 23, 2020 07:00 - 21 minutes - 15 MBIn this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everything that he does. Bill has led marketing at Slack, Zendesk, and Salesforce and he talks about how he has used email to authentically engage B2B customers. For him, email marketing is more about adding value than making a sale, playing the long game of educating and entertaining the audience to gain their trust and build relationships. Email offers the exciting opportunity to...
S01 E07: John Lee Dumas - Turning Listeners Into Subscribers
June 16, 2020 07:00 - 20 minutes - 14.1 MBEver wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform. John is the founder and host of the award-winning Entrepreneurs On Fire Podcast where he interviews inspiring entrepreneurs to help them on their entrepreneurial journeys. He has interviewed over 2,000 incre...
S01 E06: Joanna Wiebe - Writing Engaging Sales-Based Emails
June 09, 2020 07:00 - 25 minutes - 17.3 MBOn today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response entails, and she gets into the factors that make or break an email camp...
S01 E05: Dan Oshinsky - Email Newsletters During COVID-19
June 02, 2020 07:00 - 24 minutes - 17.1 MBWith nearly the entire world at home, it’s an interesting time to be working in email newsletters. Email opens and engagement is as high as it’s ever been, but what is the place of these newsletters currently? Dan Oshinsky, email newsletter consultant, former director of newsletters at Buzzfeed, and The New Yorker join us to share his perspective on email newsletters during the pandemic. We kick off the show by discussing some of the unrealistic expectations that brands may have during this ...
S01 E04: Lianna Patch - Engaging Subscribers With Humor
May 26, 2020 07:00 - 22 minutes - 15.6 MBWe don’t often associate copywriting with humor, but for today’s guest, Lianna Patch, this is a core tenet of her unique approach. As a sought-after conversion copywriter, Lianna blends humor with conversion optimization methods to write high-performing emails that increase sales and grow her clients’ businesses. We kick the show off by learning more about what prompted her foray into the world of humorous copywriting. While companies now hire her for her snarky style, this was not always th...
S01 E03: Josh Spector - Obsessed With Email Newsletters
May 19, 2020 07:00 - 20 minutes - 13.9 MBLooking for some inspiration to start your own newsletter? We have just the person to give it to you! Josh Spector is the brains behind the For The Interested newsletter, which he has grown to twenty-five thousand subscribers! His passion for writing and newsletters informs his work, choosing to leave video and audio content creation to others, Josh has doubled down on his own interests and it has clearly paid off. After realizing his love of the format, the decision to center his work throu...
S01 E02: Jay Acunzo - Don't Just Grab Subscriber Attention, Earn It
May 12, 2020 08:00 - 24 minutes - 17.1 MBMarketers are often caught up in the numbers and believe that the bigger an email list, the more successful the marketing. But this could not be further from the truth because newsletters should create value and not focus on who arrives but who chooses to stay. Reframing marketing success in this way makes it clear that audiences have chosen you and you can use this to engage with them more meaningfully. Today’s guest, Jay Acunzo, is a content marketer turned podcaster, and he is here to sha...
S01 E01: Kurt Elster - Creating Genuine Connections Through Email
May 12, 2020 07:00 - 19 minutes - 13.7 MBWant to know how a struggling consultant started an email newsletter and went on to achieve runaway success? Today on the show Bryan Kelly interviews Kurt Elster who is a leading Shopify expert and podcaster who used email to turn his dwindling career into a thriving one! Brennan Dunn is the guy who helped Kurt to adopt a personal and engaging approach to his audience, helping him to foster a deep connection with the people on his email list. In this episode, Kurt talks about creating mass e...
S01 E00: Pushing Send - Trailer
May 05, 2020 17:00 - 4 minutes - 3.45 MBWe’re days away from putting the final touches on Season 1 of our new podcast Pushing Send, and we thought we might give our listeners a sneak peek into the show, which is all about people who create amazing emails. The series highlights their strategies and how they connect and engage with subscribers. Our guest-list includes seasoned experts like Bill Macaitis, the former CMO at Slack; Joanna Wiebe, the founder of Copyhackers; and John Lee Dumas, the founder, and host of the award-winning ...