S01 E03: Josh Spector - Obsessed With Email Newsletters

Looking for some inspiration to start your own newsletter? We have just the person to give it to you! Josh Spector is the brains behind the For The Interested newsletter, which he has grown to twenty-five thousand subscribers! His passion for writing and newsletters informs his work, choosing to leave video and audio content creation to others, Josh has doubled down on his own interests and it has clearly paid off. After realizing his love of the format, the decision to center his work through a newsletter was a natural one and Josh pours himself into each new issue, viewing their creation as a perfect mix between art and business strategy. 

In our conversation, Josh explains his process and journey since beginning his publication and shares some really insightful tips for our audience. He believes getting clear on how your newsletter can help its audience is imperative to its success and reach. Josh drills down on building a community, fostering networking opportunities, and how he has shared the lessons he has learned to help others to do the same. Listeners can expect to gain perspective on the key components of an effective email newsletter as well as some useful thoughts on molding a clear message. Tune in today to get it all!

Key Points From This Episode:

Josh's passion for and natural inclination towards writing and newsletters. Connecting through email; reaching further than social media platforms! The central importance of email communications to Josh's career. Networking and lead-generation — the array of options offered by a newsletter. Challenges in the process of building a large, subscribed following. Culminating different projects, blogs, and objectives into one newsletter. Josh's creative and strategic approaches to his newsletter; blending two worlds.Building community around a shared interest and Josh's Facebook Group 'Newsletter Creators'.   The places online that Josh started to look for the members of his tribe.  The course that Josh is currently creating based on the lessons he has learned. Success stories from Josh's network; small and big wins for the community he has built.The key components to an effective newsletter; audience awareness and value-proposition.

Tweetables:

“Writing is my preferred form in terms of content creation. I don't really make videos. I don't have my own podcast.” — @jspector [0:01:41]

“I am a big believer that you should do things and create things that you would want to consume.” — @jspector [0:02:19]

“Just about everybody has an email address!” — @jspector [0:03:10]

“It forms the backbone to my business and in some ways it is the ultimate resume.” — @jspector [0:06:17]

Links Mentioned in Today’s Episode:

rasa.io

Josh Spector

For The Interested

Newsletter Creators on Facebook

Josh Spector on Twitter

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