EP39: John Vuong - Learn What Your Subscribers Need

John Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. John is sharing how he developed his perspective on email strategy and his approach as a local, boutique SEO agency owner.

Key Points From This Episode:

John learned how to engage with his audience from his personal work experience and engaging with thousands of business owners over the course of many years. He feels like his job as a marketer is to educate and inform and then when the client is ready, they'll reach out if it is a good fit. John believes you should give as much as you can, stay authentic and not be pushy.Figuring out upfront if you are going to be a good fit for your client is important. This includes understanding the business by asking the right questions and listening. You need to understand what your customers are actually using to communicate with your ideal tribe.John stays away from drip email campaigns and uses a vetting process as he proceeds in his relationship with potential clients.He believes that people, take a step back, talk to your 10, most loyal, ideal, the best type of clients, and really uncover how they love being communicated with why they chose you. Then, try to attract more of those types of clients. John wants to be there for his client when they are ready and wants them to feel like they are in total control of the process. 

Tweetables:

The more you're out there being consistent, more informative and more genuine, and you're actually adding value. People all see that you want to help. The more you give the more you're going to receive in return.  @JohnVuongCan (04:07)

I know I can help the best. Everyone else, I want to help educate and push them along so that they can further their business to better benefit on whatever software, skill or relationship that they're looking for. @JohnVuongCan (07:17)

You have to understand what your customers actually are using to then communicate with your ideal tribe because not everyone is going to be using that platform.  @JohnVuongCan (10:40)

There's always something new and flashy and people read up on something that will save them so much more time, get way better click-through rates or better prospects, but ultimately it's the quality of leads and the conversion rate if it's working for you, why change it? @JohnVuongCan (14:53)

Links Mentioned in this Episode:

John Vuong on Twitter

John Vuong on LinkedIn

Local SEO Search Inc.