EP40: Amy Blaschka - Launching an Email Newsletter in 2021

Amy Blaschka is a contributor to Forbes.com and a social media ghost writer launched her own email newsletter, Illuminate Me this year. She shares how she got started and why she chose a specific tool for her email newsletter. Plus she talks about the specific workflow she uses to write her newsletter each week.

Key Points From This Episode:
 

Amy started her email newsletter to have some fun and because she can connect directly and that someone is willingly allowing you into their inbox. It took her a while to start a newsletter because she had seen so many bad newsletters and she wanted to do something that reflected her values and talent.  She does not charge for her newsletter because she wants to get to know her audience a little more and to plant the seed to give herself options for the future. Amy chose Sub Stack as a platform because she has the option to convert it to a paid newsletter or to keep it free. She feels like her work with her newsletter, her contributions as a writer for Forbes and social media are all interconnected and she is intentional about creating this connection. Amy sends her newsletter every Sunday morning and she always points people back to her Forbes article and something that will showcase the same theme in a different way. She maps them out a month ahead.She believes If anybody is looking to up kind of their level of content, make sure there's one clear takeaway, you know, and that brief is better.Amy shares her view on being present on several different platforms.

 Tweetables:

I think what's special about email is there's an intimacy, that you are one-to-one with your audience. So you're sending something that lands directly in their inbox. If somebody signs up for your newsletter, they actually want to hear from you. @AmyBlaschka (01:34)

I feel like you need to establish yourself, your credibility, your competency, your value to somebody before you have any ask of them. @AmyBlaschka (07:27)

I know people that have paid ones and, you know, I think you're going to have a smaller list because you're asking people to fork over money right. For that. But, you know, I think before you can do that, you have to demonstrate your value. @AmyBlaschka (11:43) 

If anybody is looking to up kind of their level of content, I would say, we'll make sure there's one clear takeaway, you know, and that brief is better.  @AmyBlaschka (18:12)

Links Mentioned in this Episode:

Illuminate Me Newlsetter

Amy Blaschka on LinkedIn

Amy Blaschka on Twitter

Amy Blaschka on Instagram

AmyBlaschka.com

Substack

Forbes.com