Pitstop with Sarah Levinger
237 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 14 ratingsFeeling stuck in your Shopify and ecommerce store? Host Sarah Levinger helps you get unstuck answering your questions directly, and bringing on the experts who can tune you up, while you tune in.
Increase your ROAS, update your flows, and increase your revenue, all in less than an hour a week.
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Episodes
1225 SKU Management - Colin Dougherty Samskns
October 08, 2021 08:00 - 9 minutes - 8.55 MB1:47 Small runs save lives. Occasionally some SKUs will be retired through a discount or end of life run. Getting started they always start with the lowest quantity they can to test. They also know their sales patterns to adjust for free orders. One more thing that Colin and team do is test patterns first before ordering large amounts 3:27 Long shelf life is key. The products all have long shelf lives, which is key. This allows the team to store any unsold inventory and organize flash sales a...
Smilin' Customers and Five Star Reviews - Colin Dougherty Camskns
October 05, 2021 20:00 - 10 minutes - 10 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. 1:01 Before asking for a review, a post purchase email that asks for content first, then a review. This strengthens the relationship by building a community first asking for a photo or video, then this can be used to post and tag the customer on social media, and then ask for a review. This helps both Camskns, and their ph...
Local Manufacturing and Fast Lead Times - Colin Dougherty Camskns
October 04, 2021 19:44 - 10 minutes - 9.82 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Key moments in this episode of Pitstop. 1:30 Getting started with just a couple of samples and a solid, local manufacturer, Colin was able to go live with a variety of options for Sony cameras. They quickly expanded, and dropped the Sony from the name, rebranding as Camskns. There were other camera skins out there, but t...
Operations and Logistics of a Functional Food Brand - With Leonie Lynch Juspy
September 30, 2021 09:00 - 15 minutes - 14.3 MBOperations and logistics are hard and only getting harder with each day counting down to BFCM. Leonie Lynch is back to share some of her struggles with setting up logistics for a perishable product, so you don't have to struggle. 2:00 Give your product as much shelf life as possible. The first product was a ready to drink product that needed to be chilled in storage. It also had a 30 day shelf life. After this, they reformulated the drink to a powder. Now they can ship around the world. 4:...
Audio vs Visual Product Marketing with With Leonie Lynch Juspy'
September 28, 2021 09:00 - 14 minutes - 12.9 MBJuspy founder, Leonie Lynch shares how her background, including a PHD in visual marketing helped her come up with her packaging. 1:30 Juspy wants consumers to be able to have their cake and eat it too. Because it's a product that's good for you, and tastes good, it needs to be visually appealing too. 2:45 Before starting Juspy, Leonie did a PHD in visual marketing. Her children joke that she's not a real doctor, but a brain doctor. This comes through in the product through communicating ...
Amazon Launchpad - With Leonie Lynch Juspy
September 27, 2021 19:39 - 14 minutes - 13.2 MBIn this episode of Pitstop, Juspy Cofounder Leonie Lynch shares her experiencing with Amazon Launchpad. Key moments in this episode: 1:30 Getting started with launchpad used to be invite only, but if you're a small seller with less than $5M in revenue, you can apply. It's an easy way to own your Amazon listing, without going through a reseller or distributor. 2:30 Keeping track of the Amazon process with a good old fashioned notebook, and the headaches caused by bad ASIN management. If ...
Large Brands vs Small Brands on Amazon - Harry Wolansky
September 23, 2021 09:05 - 13 minutes - 12 MBBiggest levers to increase conversion Delivery speed, use WFS or 3PL if you cannot fulfil 2 day Large brands may be able to do this Content: listing quality must be 95% or better; Pro Seller Badge Price Large brands: household names already being searched for and may be in store (PUT/SFS opportunities) Pick up in store Small brands: private label - need to get to the first page, have strong content, good reviews, and good prices. The premium brands don’t always jive on walmart. Get o...
Wal-Mart Delivery, Membership, and Brick and Mortar - Harry Wolansky
September 21, 2021 09:05 - 12 minutes - 11.1 MBDelivery: Amazon has over 110 active fulfillment centers in USA Walmart Fulfillment Service has 20 thus far Membership: Amazon Prime has over 100 million prime members Walmart Plus has around 8 million members ($98 per year) Benefits are Free shipping, free deliver from stores, etc Brick and Mortar Still massive: 90% of Americans live within 10 miles of a Walmart store Walmart redesigning over 1,000 stores to improve shopping experience (eventually with more tech = digitally enabled...
Walmart Vs Amazon with Harry Wolansky
September 20, 2021 09:05 - 14 minutes - 13.3 MBAfter surveying 1147 online shoppers, here's why people are shopping on walmart.com versus Amazon. Price is a big factor for shoppers, it's the main reason for choosing Wal-Mart over Costco, Best-Buy etc. Pick up connivence of being able to pick up today is something customers go to Wal-Mart for, versus Amazon. Wal-Mart as a portion of online sales have doubled, and they have 400M online visitors a month. Only 9% of shoppers care who the seller is. Customers are very discount driven,...
BFCM Public Relations and Logistics with Andrea Lisbona of Touchland
September 16, 2021 09:00 - 12 minutes - 11.7 MBLogistics is hard any time of the year, but this year in particular is difficult to gauge inventory and timing. Prepping for Q4 and BFCM. 2:06 Know Your Inventory Avoiding sell outs too early and knowing how your product will sell. For Touchland, new scents are easy ways to get PR and sell bundles, particularly as stocking stuffer ideas. Use last year's sales. 3:36 Strategies for PR Editors don't want to take a risk on an unknown brand, leverage your social proof and customers to lower t...
Keeping up with Demand - Andrea Lisbona at Touchland
September 14, 2021 09:05 - 14 minutes - 13.1 MBTouchland is a premium hand sanitizer, think Apple or Nespresso, but for your hands. No more smelling like a distillery. After doing 700 orders a day during the pandemic, Touchland CEO and Founder Andrea Lisbona shares some of her numbers behind her growth. Getting started in ecommerce early through Kickstarter, and launching in the US in 2018, 2:30 Give customers options to increase AOV. By focusing on scents, touchland is able to sell more units as customers like to wear different frag...
Cracking the US Market - Andrea Lisbona CEO at Touchland
September 13, 2021 09:00 - 11 minutes - 10.9 MBFrom disrupting a commodity industry to launching in the USA, Andrea Lisbona made hand sanitizer sexy. Now she ships thousands of units a month across all channels. Our Sponsors Omnisend - ShipBob - Gorgias Mentioned in this episode: Triple Whale - Whale Mail
Andrea at Touchland 1
September 13, 2021 04:00 - 10 minutes - 9.64 MBFrom disrupting a commodity industry to launching in the USA, Andrea Lisbona made hand sanitizer sexy. Now she ships thousands of units a month across all channels. Our Sponsors Omnisend - ShipBob - Gorgias
From Zero To A Million - Vivian Kaye
September 10, 2021 09:05 - 30 minutes - 28.1 MBIt's every entrepreneur's dream to create a 7-figure earning brand with their own hands, but few have the skills or hustle needed, and even fewer still have the luck, to find the right opportunity at the right moment, and know how to take advantage of it. Success wasn't achieved overnight for Toronto's Vivian Kaye, who started out 15 years ago with a side business doing wedding decor and designs. While she was able to turn VD&D into a 6-figure company, it wasn't until she thought about her...
Social Enterprise & Crazy Socks - John & Mark Cronin
September 09, 2021 09:05 - 34 minutes - 31.7 MBWith over $11.5 million in revenue, shipped to 85 country, and worn by hundreds of thousands across the world, including former American Presidents, John's Crazy Socks is an example to follow, not only for their financial success, but also their inspiring message of inclusion and support for people with intellectual & physical disabilities. Says co-founder Mark Cronin, hiring and supporting disabled employees "is not altruism, it's good business", and business can be good for you too if you...
Time Waits For No Brand - Brad Hoos
September 02, 2021 09:05 - 13 minutes - 12.6 MBYou've reached out, connected and grown a reliable and positive relationship with an influencer or two, you've learned the in's and out's of content sites like YouTube and Spotify, and you're confidently satisfied with the returns you're getting from the campaign. The time is finally right for you to take your influencers to the next level, start paying them directly for their work, and make them a bigger part of your marketing team. Here's how to transition to a paid influencer program, a...
Free Money & Fast Fixes - Brad Hoos
August 31, 2021 09:05 - 14 minutes - 13.5 MBInfluencer marketing can breath new life into your brand's image and dramatically boost traffic, but that doesn't mean it isn't without its potential pitfalls. If you don't know how to accurately measure success and failure, or outright make some common mistakes, it can quickly spiral into an expensive and disappointing endeavour. Here's how you can measure the success of your influencer marketing campaign, and avoid making costly mistakes while working with your influencers 1:16 KPIs & I...
Do’s & Don'ts Of Influencer Marketing - Brad Hoos
August 30, 2021 09:05 - 11 minutes - 10.8 MBInfluencers can mean the difference between a humdrum, typical promotion and something that really catches and keeps the consumer's attention. All too often though, businesses don't know how to make the most of their influencer partners, and end up wasting the potential through misunderstanding and misusing the talent they've hired. Here are strategy-expert Brad Hoos' Do's and Don'ts of Influencer Marketing 1:50 DO Let Creators Be Themselves - Trying to micromanage your influencers or use ...
Find Your Golden Ticket - Dustin Riechmann
August 26, 2021 09:05 - 10 minutes - 9.66 MBIf you've dotted all your i's and crossed every t when it comes to the fundamentals of selling online, connecting with other sellers and podcasts for free promotion, optimized your automated messages to make the most out of every member, and still feel like you're coming up short, why not try something a little more fantastical? For seasoned ecommerce expert Dustin Riechmann and FireCreek Snacks, it was childhood whimsy that proved their most successful promotional campaign yet, and just th...
Clean-Up With Email Campaigns- Dustin Riechmann
August 24, 2021 09:05 - 9 minutes - 9.09 MBWhile every Shopify store owner loves to see their email subscriptions grow higher and higher, if you're not getting as much as you can out of each member, you're wasting money chasing ghosts. With Dustin's "Clean-Up" email campaigns, you can breathe some new life back into those phantom leads, and raise your sales along with their spirits. 1:48 "What is a 'Clean-Up' email campaign?" The 'Clean-Up' is a special email campaign sent at the end of each month. These emails include offers th...
Clean-Up Email Campaigns- Dustin Riechmann
August 24, 2021 04:05 - 8 minutes - 7.98 MBWhile every Shopify store owner loves to see their email subscriptions grow higher and higher, if you're not getting as much as you can out of each member, you're wasting money chasing ghosts. With Dustin's "Clean-Up" email campaigns, you can breathe some new life back into those phantom leads, and raise your sales along with their spirits. 1:48 "What is a 'Clean-Up' email campaign?" The 'Clean-Up' is a special email campaign sent at the end of each month. These emails include offers th...
Profit With Podcast Partnership Marketing - Dustin Riechmann
August 23, 2021 09:05 - 14 minutes - 13.1 MBAppearing on a podcast can be a fantastic and cost-free way to not only get some exposure for your brand, but lend you and your business another already-successful brand's audience and legitimacy. Partnership marketing with podcasts has been Dustin's secret to driving direct-to-consumer sales 3 times higher in 12 months, all for $0, and over the years he's developed guidelines for appearing on shows that maximize the audience and consumer impact. "How do I get on a podcast?" 3:52 Conside...
Podcast Partnership Marketing - Dustin Riechmann
August 23, 2021 04:05 - 13 minutes - 12.1 MBAppearing on a podcast can be a fantastic and cost-free way to not only get some exposure for your brand, but lend you and your business another already-successful brand's audience and legitimacy. Partnership marketing with podcasts has been Dustin's secret to driving direct-to-consumer sales 3 times higher in 12 months, all for $0, and over the years he's developed guidelines for appearing on shows that maximize the audience and consumer impact. "How do I get on a podcast?" 3:52 Conside...
Hands Off Customer Service Experience - Matt Schroeder
August 19, 2021 09:05 - 11 minutes - 10.6 MBEvery business owner believes that if you want something truly done right, you have to get your hands dirty and do it yourself. Often for self-made successes who are used to putting in hard work for their brand, the toughest lesson for many to learn can be that most of their time is better spent delegating and focussing on the bigger picture. Here are why you should delegate customer service to your staff, and ways you can stay involved with your customer's experience, without getting in th...
Big Mistakes As A Founder - Matt Schroeder
August 17, 2021 09:05 - 12 minutes - 11.5 MBAt-home advertising can pay off big-time for your ecommerce business, but it can also be a painful and expensive path to profits, full of mistakes if you're not properly prepared. Thankfully Matt Schroeder's made some of them already, and shares his hard learned lessons in the hopes you'll avoid repeating these common missteps. The Three Biggest Mistakes First-Time Ecommerce Marketers Make: 1:30 Stay Focussed. Don't get overwhelmed with too many options & apps. Make a list of every extra...
How To Use Out Of Home Advertising To Gain More Retailers - Matt Schroeder
August 16, 2021 09:05 - 11 minutes - 10.3 MB' More than just billboard-buys and magazine ads, out-of-home marketing is often seen as the standard of true advertising, when reaching either the consumer or the wholesaler. While anyone can buy some ad-space online, out-of-home marketing is an investment, and like any investment can lead to nothing but a money-pit for the inexperienced. Here's a cost-effective experiment you can run for your own business that can help you break into your hardcore niche markets with out-of-home marketing ...
Don't Get Put-Off Off-Site - Ben Golden
August 12, 2021 09:05 - 9 minutes - 8.61 MBTo paraphrase Oscar Wilde, "the only think worse than being linked to is not being linked to". Being the talk of the town is great for brand exposure, but if others are sending your potential customers to dead links, or tarnishing your good name with low-quality traffic, then you might feel you were better off not being known at all. Here are Ben's top 5 take-aways for Off-Site SEO 1:04 Broken Backlinks. The more backlinks a site has, the higher it will rate among its competitors, so a bro...
Tackling Technical SEO Tactics - Ben Golden
August 10, 2021 09:05 - 12 minutes - 11.3 MB'Optimizing your Technical SEO' may sound like a big, scary and expensive process, with with a little help from a few handy apps, it's no more than another step towards your traffic goals. Here are Ben's top 5 take-aways for Technical SEO 1:22 Product Schema. Google doesn't treat all search results the same, and presents them to users with clearly market favourites. Those golden-starred front-runners in the search response are using a piece of code that's available to you, usually through ...
Shopify On-Site SEO - Ben Golden
August 09, 2021 09:05 - 11 minutes - 10.4 MBOn-Page SEO is the first line of attack for any successful strategy to gain and hold Google's attention. The easier you make it for their web-crawlers to accurately find your content the more traffic they'll send you. Here are Ben's top 5 take-aways for On-Site SEO 1:42 Keyword Mapping. If you don't know what you want, you'll never get it. Identify & define the target keywords for your specialization, and make sure you have at least 1 on every page of your site . Have a blueprint of what ...
Get That Money Back - Karisse Hendrick
August 05, 2021 09:05 - 16 minutes - 14.7 MBYou've heard Karisse explain how to reduce the rate of innocent chargebacks and how to avoid making yourself an easy target for fraudsters, but what do you do if it's already too late, they've taken your money and your product, and you want it back? Things to take away from this episode. Service related incidents 2:14 Study the reason code attached to service related chargebacks. Know what you’re dealing with before getting into a claim with a customer, and don’t let yourself be caught of...
Fight Back Against Fraud - Karisse Hendrick
August 04, 2021 09:05 - 18 minutes - 16.7 MBAlthough the vast majority of chargebacks are both innocent and easily prevantable, what’s left are the real bad apples of the bunch, the fraudsters & scammers looking to either make a quick buck off your hard work, get some free merchandise or destroy you altogether for nothing more than a laugh. Things to take away from this episode. 1:50 Fraud is inevitable. Sooner or later, your store will come to the attention of a fraudster who will try to take advantage of you. If you sell big tic...
Avoid Costly Chargebacks - Karisse Hendrick
August 03, 2021 09:05 - 18 minutes - 16.9 MBThings to take away from this episode. 1:30 Types of chargebacks. Service-related chargebacks are for things like an order not showing up, or not as described. Alternatively they call their bank and call fraud. 3:05 Card not present. When a fraudulent purchase is made in person, the liability is on the bank, but online that liability, even for fraud chargebacks is on the merchant. 7:58 Review the reason codes of your chargeback, but take it with a gain of salt. If there are common issues...
Grow With The Flow - Chase Dimond
July 29, 2021 09:05 - 10 minutes - 9.74 MBYour opens may be dead, but that doesn't mean they were all that important when they were alive to begin with. Some of the craftier brand operators and marketing agents have been making the most out of everything else available from customers while the majority of the industry was happy with a steady diet of staple open rates. While in the past some have mocked them for ignoring the easiest to gather intel, with the rollout of iOS 15, they're the ones comfortably laughing now, far ahead of...
Stick To The Plan - Chase Dimond
July 27, 2021 09:05 - 13 minutes - 12.1 MBIf you feel anxious or stressed about the loss of open rates and ip tracking with the upcoming iOS 15 update later this year, just imagine how the companies who make their money off email marketing feel. Thankfully, the leaders of these companies recently came together to discuss what the update means for their industry and what they should do to survive it, and Chase Dimond was there to hear their plans, tactics and strategies. Omnisend Rytis Lauris, CEO of Omnisend, detailed the company...
Pivot Today To Profit Tomorrow - Chase Dimond
July 26, 2021 09:05 - 12 minutes - 11.6 MBAt a recent roundtable with some of the giants of the e-commerce marketing industry, Chase Dimond was able to ask some very important questions about how they expect the iOS 15 update to roll out, and what it will mean for your email marketing strategies. "Is iOS 15 the death of email marketing?" In short, no While it may seem like the loss of open rate tracking undermines the entire point of email marketing, industry leaders are confident that email as a promotional tool is far from fini...
Gotta Get Money To Make Money - Andrew Gluck
July 23, 2021 09:05 - 14 minutes - 13.7 MBIt doesn't matter how innovative a business idea, industry perspective or consumer product may be, if you don't have that crucial first pile of cash to invest in getting a brand off the ground, it all amounts to nothing. Since someone usually starts a business to sell an item to make more money that they currently have, paying for the initial start-up can seem like a constant cycle of catch-22s. Thankfully, angel investor expert Andrew Gluck is here to keep your wheels from spinning any ...
Keep Calm & Email On - Stephanie Griffith
July 22, 2021 09:05 - 12 minutes - 11.7 MBChances are that either you, or someone on your team, after hearing that open rate tracking and ip tracking were coming to an end with iOS 15, likely felt a deep and foreboding sense of dread. As the engagement metrics you rely the most on vanish before your very eyes, you may worry that your brand has been left blind to your customer's behaviour. Says Stephanie Griffith, DON'T PANIC The next year is going to see a lot of businesses make a lot of mistakes as everyone gets used to the ne...
Catering To A Captive Audience - Stephanie Griffith
July 20, 2021 09:05 - 14 minutes - 13 MBNow that the end has finally come for email open rate tracking with the recently rolled out updates for iOS 15 from Apple, as explained by marketing expert Stephanie Griffith in our last episode, it's time to step up your customer tracking and list curation to the next level. High Intent Captures & The Fall Of Contests One hacky and tired tool that email experts will be glad to see sidelined are capture contests, emails designed to result in opens by offering the chance at a prize. Without...
Meet The New Metrics - Stephanie Griffith
July 19, 2021 09:05 - 12 minutes - 11.5 MBThe only constant in business, online or offline, is that change is inevitable, and if you don't ride the wave of the next tidal shift, you risk being swept away and going under. With the release of Apple's iOS 15 update comes some major changes that every Shopify and e-commerce brands absolutely needs to be aware of when it comes to email marketing, and engagement expert Stephanie Griffith is here to make sure you understand them all. What has been lost Open rate tracking. In an increasi...
Let Your Brand Be Heard - Mark Asquith
July 16, 2021 09:05 - 14 minutes - 13.7 MBMore than just That British Podcast Guy, Mark Asquith is also a veteran serial entrepreneur who knows the value of low-cost direct promotional content. And according to Mark, too few businesses, both e-commerce and traditional brick & mortar shops alike, take advantage of the wildly popular, widely available and cost effective consumer engagement available through podcasting. "How Can My Brand Use Podcasts?" There are 3 easy ways that you can spread the word about your consumer brand wit...
SMS Outreach Do's & Dont's - Jordan West
July 15, 2021 09:05 - 9 minutes - 8.42 MBIf you haven't jumped onto the SMS bandwagon for customer outreach yet, there is good news, you're not too late. But, time is running out to get a headstart on collecting numbers and being an early adopter among your competitors. Luckily, mindful marketer Jordan West has a crash course on how to use SMS to grow your brand's customer community. "How does SMS differ from email?" Your first instinct when using text messaging for consumer outreach may be to just recycle your email content. ...
Building Communities That Care - Jordan West
July 13, 2021 09:05 - 9 minutes - 8.33 MBWhen setting up your gated event, a VIP customer group can be an excellent way to get guaranteed attendees quick, but according to marketing specialist Jordan West, that's just a fraction of the potential profit-driving power groups & communities can bring if you know how to use them. Building your Community "What counts as a VIP group?" Your email list does not count as a VIP group, it is far too broad, impersonal and easy to miss, block or ignore. These are the customers who took the ex...
Customers At The Gates - Jordan West
July 12, 2021 09:05 - 9 minutes - 8.94 MBWhile common sense would say if you want to make a sale then your store should never close its door on potential shoppers, marketing expert Jordan West says that actually, it can be incredibly helpful to your bottom line and drive customer engagement. Build Exclusivity Gated Launches are the secret weapon to generating excitement and FOMO, the fear of missing out, two major factors to getting modern shoppers through the door and past the checkout. "What is a gated launch?" A gated launch...
Summer Sneak Peak - Lucas Walker
July 09, 2021 09:00 - 4 minutes - 4.03 MBJune was a great month for Pitstop and Rolled Up Podcasts, and July & August promises to be even better. Up-coming guests of the show include: Jordan West, co-founder of Mindful Marketing Co, will talk about Gated Launches, SMS and VIP Facebook groups Marketing veteran Chase Diamond will return to share his insights into ESP, Email Service Providers, and what the top CEO of ESP services are saying Stefani Arden, founder of Arden Trading Co will drop by to discuss all the latest updates i...
July Sneak Peak - Lucas Walker
July 09, 2021 04:05 - 3 minutes - 2.98 MBJune was a great month for Pitstop and Rolled Up Podcasts, and July promises to be even better. Up-coming guests of the show include: Jordan West, co-founder of Mindful Marketing Co, will talk about Gated Launches, SMS and VIP Facebook groups Marketing veteran Chase Diamond will return to share his insights into ESP, Email Service Providers, and what the top CEO of ESP services are saying Stefani Arden, founder of Arden Trading Co will drop by to discuss all the latest updates in IOS 15 ...
Fight Your Fear of Friction - Phillip Jackson
July 08, 2021 09:05 - 13 minutes - 12.7 MBTypically, any business be it online or offline seeks to deliver their service in the most efficient way possible, getting the customer in, getting them their order, and getting them out so you can repeat the cycle at a high rate. Anything that got in the way, or slowed down this process, is called "friction", and it's the big bad F-word of the commercial world. Contrary to this widely held belief though, not all business related friction is bad. That's what Phillip Jackson found out when h...
The 3 Habits Of Highly Profitable Shoppers - Phillip Jackson
July 06, 2021 09:05 - 12 minutes - 11.6 MBThe only way to truly capitalize on your customer base, regardless of the product offered, is to understand them. Only after examining & analyzing customer buying habits and behaviour patterns can you begin to directly and specifically cater to their needs. Thankfully, Phillip Jackson has been doing just that, digging deep into the data to determine how consumers are currently shopping, and how they're likely to shop in the future Seekers Vs Stockers There are essentially two kinds of cus...
Shopify Unite 2021 Highlights With Affan Imran
June 30, 2021 04:22 - 15 minutes - 14 MBThis year's Shopify Unite presentation was the e-commerce platform's biggest yet, revealing a giant leap forward for the service provider and their users. Here are the top new announcements, much anticipated launches, and upcoming changes that will take both Shopify and your store to a truly global level. Sections Everywhere Finally Arrives First announced in 2018, then followed by three years of radio silence, the now renamed Online Store 2.0 will give store owners unprecedented levels o...
Above & Beyond Customer Expectations - Sylvester Louis Castillo
June 28, 2021 09:05 - 6 minutes - 5.88 MBNow that you’ve gotten your most loyal and interested customers to sign up for your SMS program, it’s time to show them what your brand can really offer. Get to know your consumers Take that personal touch SMS allows you to the next level, and show your shoppers how much they, individually, matter to you. Get to know them, not their buying habits or their order history, but who they are. Reply to any SMS inquiries with their first name, without asking for it in the interaction. You have ...
Next Level Personal Service - Sylvester Louis Castillo
June 25, 2021 09:05 - 7 minutes - 6.86 MBYou may be ready to connect with your customers via SMS, says Beardbrand's Sly Castillo, but does your store or site reflect that? Are you really offering the most you can for your membership program? The best way to turn visitors into subscribers is to make the choice and process as easy and enticing as possible. Promote your opt-in text membership as frequently as you can without overstating your case. Have your SMS number, and the basic steps for subscribing and cancelling, clearly post...