Walmart Vs Amazon with Harry Wolansky

Pitstop with Sarah Levinger

English - September 20, 2021 09:05 - 14 minutes - 13.3 MB - ★★★★★ - 14 ratings
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Previous Episode: BFCM Public Relations and Logistics with Andrea Lisbona of Touchland

Next Episode: Wal-Mart Delivery, Membership, and Brick and Mortar - Harry Wolansky

After surveying 1147 online shoppers, here's why people are shopping on walmart.com versus Amazon.

Price is a big factor for shoppers, it's the main reason for choosing Wal-Mart over Costco, Best-Buy etc.Pick up connivence of being able to pick up today is something customers go to Wal-Mart for, versus Amazon.Wal-Mart as a portion of online sales have doubled, and they have 400M online visitors a month.Only 9% of shoppers care who the seller is.Customers are very discount driven, Roll Back is the biggest driver of sales.Customer search on walmart.com is very brand driven, the first thing customers interact with is the search barThe impact of shipping for customers, and being able to deliver customer products in under two days.

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