Pitstop with Sarah Levinger
237 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 14 ratingsFeeling stuck in your Shopify and ecommerce store? Host Sarah Levinger helps you get unstuck answering your questions directly, and bringing on the experts who can tune you up, while you tune in.
Increase your ROAS, update your flows, and increase your revenue, all in less than an hour a week.
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Episodes
This app is the ultimate Shopify Life Hack.
February 04, 2022 05:06 - 13 minutes - 11.9 MBRyan O'Donnell, CMO of Shoppad joins Pitstop to talk about use cases of MESA and how they're the ultimate life hack for Shopify stores. Looking at automation as LEGO building blocks. Categories of integrations and building into over 50 apps Examples of simple, but powerful automations like name capitalization. Avoiding the customer support death spiral Mentioned in this episode: Triple Whale - Whale Mail
ERP vs Automation in Shopify Plus
February 02, 2022 05:06 - 13 minutes - 12.4 MBRyan O'Donnell is the CMO of Shoppad. One of their apps, MESA can be used to do most of what an ERP does for your business. Some ways to add automation into your store lieu of an ERP include. Prevent long annual contracts of enterprise software and professional fees for integrations. Build up the integrations that you need. Solving problems through automation. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a f...
Incubation and Automation for Ecommerce
January 31, 2022 05:06 - 15 minutes - 13.9 MBThis episode is presented by MESA. Shoppad CMO Ryan O'Donnell Setting up automation as a piece of your process Asking yourself the questions to discover what you can be automating. Removing mundane tasks from you (or your team's workload). Triagging and sorting refund requests and taking action from 1 star reviews. Connecting data from different sources Reducing workload from daily life Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the...
Fix Your Broken Ads (before creating new ones)
January 28, 2022 05:36 - 13 minutes - 12.6 MBMatthew Gattozzi is back to talk about how brands can remix and edit their content to get more yield and drive more results. Before you create more content, try to increase the effectiveness by re cutting your existing content Metrics to view include 3 second views, average view duration, click-through rate Uncover hidden gems and ads to find what's working (and what's not) If someone doesn't watch the first 3 seconds, the rest of the ad might be great Pitstop is a tactical podcast fo...
10 Ways to level up your organic content
January 26, 2022 05:00 - 15 minutes - 14.1 MBMathew Gattozzi is back, sharing 10 principles of high performing organic content. Tell stories with your content. Cohesive visuals from the ad, to your website. Employee generated content builds trust with first time adopters Your founder is your first influencer (and spokesperson) You need people in your photos! Don't be afraid to test video, everything is video now Long form video works Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on th...
Increase your conversion rate with better product photos
January 24, 2022 05:36 - 15 minutes - 13.7 MBMatthew Gattozzi is the founder of Goodo studios, swings by to talk about how visual content drives brand and story. You can get decent product photos with your phone, but they still need to tell a story. How do your images remind your customers of the problem they have? Consistency is as important as quality when it comes to images. Do your ad images match the atheistic of your website. What's the converting factor in your images? At a 30,000 foot view - to these product images help me...
Education lead growth for Mud\Wtr - Jonathan Crawford
January 21, 2022 05:45 - 12 minutes - 11.8 MBJonathan Crawford runs ecommerce for Gruvi, and was at Mud\Wtr where he increased LTV through automations. From making sure customers can pause their orders and helping customers Tactics Jonathan shares in this episode: Moving data to SMS to notify customers of upcoming orders resulting in increased retention. Making sure customers are educated on their first order, and ways to consume products for future orders. Problem solving vs nice to have automations, including low inventory alert...
Add a free gift with purchase using this MESA automation - Jonathan Crawford
January 19, 2022 05:00 - 12 minutes - 11.3 MBThis episode of Pitstop is Presented by MESA. Jonathan Crawford is back to talk about adding elements of automations to your Shopify store. Building out your core ecommerce stack Saving money and increasing your site speed by automating similar apps and getting more customization. Reducing Fraud through instant notifications of suspicious orders. Reducing losses due to Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. U...
Impacting your business through Automation - Jonathan Crawford
January 17, 2022 05:00 - 13 minutes - 12.2 MBThis episode of Pitstop is presented by MESA. Jonathan Crawford has worked on brands like Mud\Wtr and Gruvi. Part of his success has come from automating his workflows to solve more problems. In this episode we talk about The need for automation may not be obvious at first, look for opportunities to keep data flowing and moving. Tagging orders and customers is a great way to get started with automation, and impacting marking today, and down the road. Customers who stay opted in to SMS a...
Keeping design in-house
January 13, 2022 05:00 - 11 minutes - 10.1 MBJarrod Steffes of Muddy Bites is back talking about designing in-house vs using an agency. Work to your strengths, Jarrod ran a small agency so he knows what tasks his team is great at. Ability to deploy quicker for fast and dirty Working with agencies on bigger, more intricate products like packaging? Working with tools you love like Figma. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, th...
Organic Tik Tok Secrets Revealed
January 12, 2022 05:00 - 14 minutes - 13.1 MBJarrod Steffes from Muddy Bites is back. We're talking Tik Tok today. What makes Tik Tok unique, and why brands shy away. Creator tools to make videos special like sounds and stickers. Trending sounds and verification limitations First experiences running Tik Tok ads. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real ...
Challenges of DTC packaging - nothing is easier or more difficult
January 11, 2022 05:00 - 12 minutes - 11.6 MBMuddy Bites is the bottom part of the ice cream cone. Jarrod Steffs joins Pitstop to talk about the challenges of packaging. Making sure chocolate doesn't melt before it reaches customers (and enhancing the customer experience) Price differences in volume pricing What customers are expecting Managing customer expectations pre and post purchase Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, t...
Navigating Brexit and Shipping - It's harder than you think!
January 06, 2022 05:00 - 16 minutes - 14.7 MBDavid Foulstone is marketing director at Swan Brands. He shares some of the struggle, and opportunity of the UK market. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by Mesa. Mentioned in this episode: Triple Whale - Whal...
Why buyers love nostalgia and how you can use it as a pillar of your campaigns.
January 05, 2022 05:00 - 13 minutes - 12.6 MBDavid Foulstone is back, talking about their BFCM and how they used Nostalgia during their 90th birthday celebration. To tap into their business buyers and consumers, Swan recreated Monica from Friends apartment and went live. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fas...
The D word isn't dirty (when you do it right)? David Foulstone, Swan Products
January 04, 2022 05:00 - 12 minutes - 11.6 MBHow does a 90 year old brand, that pioneered the electric kettle, keep invigorating? By being a 90 year old startup. David Foulstone, marketing director at Swan brands, joins me to talk about managing partnerships with retailers while selling online. Dropship and fulfilled by is a strategy you can use to build relationships with your suppliers and grow sales. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few t...
Replay: Fight Your Fear of Friction - Phillip Jackson
December 30, 2021 05:00 - 14 minutes - 13.4 MBTypically, any business be it online or offline seeks to deliver their service in the most efficient way possible, getting the customer in, getting them their order, and getting them out so you can repeat the cycle at a high rate. Anything that got in the way, or slowed down this process, is called "friction", and it's the big bad F-word of the commercial world. Contrary to this widely held belief though, not all business related friction is bad. That's what Phillip Jackson found out when h...
Replay: Tackling Technical SEO Tactics - Ben Golden
December 29, 2021 05:00 - 11 minutes - 10.8 MB'Optimizing your Technical SEO' may sound like a big, scary and expensive process, with with a little help from a few handy apps, it's no more than another step towards your traffic goals. Here are Ben's top 5 take-aways for Technical SEO 1:22 Product Schema. Google doesn't treat all search results the same, and presents them to users with clearly market favourites. Those golden-starred front-runners in the search response are using a piece of code that's available to you, usually through ...
Replay: Influencer Marketing with Taylor Lagacy
December 28, 2021 05:00 - 11 minutes - 10.4 MBIt doesn't matter how good the sales figures are, when store owners are told their best bet for a positive influencer-relationship is to simply give some of their product away, they start having second thoughts. "Shouldn't I get something in return?" When you work in the world of e-commerce, so much of your life revolves around transactions, and it can seem very strange to offer costly items in return for no guaranteed promotional content. The secret, explains Lagace, is to trust your in...
Replay: Avoiding Chargebacks with Karisse Hendrick
December 27, 2021 05:00 - 18 minutes - 17.2 MBPitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by Mesa. Things to take away from this episode. 1:30 Types of chargebacks. Service-related chargebacks are for things like an order not showing up, or not as described. Alterna...
Replay: Paid Media Conversion Tips - August Noble
December 23, 2021 05:00 - 11 minutes - 10.9 MBAugust Noble, seasoned ad buyer, and founder of AOV Boost shares some of his tips to increase tour ad conversions and free up more ad budget. If advertising a discount code, add "today" in the copy like promo code TENTODAY for 10% off today. It naturally creates urgency. Instagram stories ads continue to convert well, and give you formats perfect for Snapchat and Tik Tok. Nothing beats understanding your customers, and what they like, but it's important to understand the nuances of each p...
Replay: Anne Thomas on Mobile UX
December 22, 2021 05:00 - 12 minutes - 11.7 MBIn this replay episode of Pitstop, Anne Thomas talks about designing for a mobile website first. An expert designer of Shopify add-ons and template packs, Toronto based Anne Thomas knows that the mobile user experience is the frontline for the modern consumer. While you never know how customers will be looking at and engaging with your site, an increasing number of users are navigating online over their mobile devices, some doing all of their shopping from the palm of their hand. An optimiz...
Replay: What do you do with 70,000 emails?
December 21, 2021 05:00 - 20 minutes - 19.2 MBEarlier this year, Death Wish Coffee Director of Ecommerce joined me for a few episodes of Pitstop. One thing we talked about was how they run their email list of over 70,000 subscribers! Generating an active and dynamic business ecosystem that engages the customer as a community member, not just a source of sale. Use randomized leech-in options, like gift codes of varying amounts, to continue to drive incentivization and interactions with the brand. Stick to more tangible offered benefit...
Replay: Turning Search Intent into Sales
December 20, 2021 05:00 - 11 minutes - 10.3 MBWhile online marketplaces may be no further from a customer than the click of a mouse, most don’t want to take the time to travel even from one online store to another. Once you’ve gotten them through the digital door, make the most of it with curated collections, product combination suggestions and distinct, dynamic categories to encourage multi-item purchases, and maybe even change your customer’s shopping culture to your benefit. Tailor your general product categories and sections based ...
Unleash Your Creativity - Ryan Maltbie BBQ Grills
December 16, 2021 05:00 - 19 minutes - 18.3 MBHow do you juggle running a business, without depleting your best resource? Ryan Maltbie is back to talk about the importance of finding and harnessing your creativity. Mentioned in this episode: Triple Whale - Whale Mail
Balancing work, life, and family - Ryan Maltbie
December 14, 2021 05:00 - 18 minutes - 16.7 MBHow do you manage starting and growing a business, your health, and family life? Ryan Maltbie, founder of BBQgrills.com joins me once again to share strategies that can help you protect your mental health. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free ...
You must protect your mental health - Ryan Maltbie BBQ Grills
December 13, 2021 05:00 - 19 minutes - 17.9 MBWhen I first contacted Ryan Maltbie to come on the podcast, I thought we'd talk about about BBQs. He had a much better idea -- talking about our mental health as founders. When you start feeling burnt out, or even the highs, it's time to take a step back. He's also a second generation ecommerce entrepreneur. In this episode, we discuss. Burnout is a huge thing, and not enough people talk about it. It's hard to celebrate when you're feeling down. Celebrating when you're down, to remind you...
Packaging Hack to Keep Your Shipping Cost Low - Parker Olsen Forij
December 09, 2021 05:00 - 15 minutes - 14.4 MBParker Olsen, founder of Forij is back to share packaging hacks he uses to keep shipping low. Ship with a mailer instead of a box to avoid height charges. Warehousing in shipping zones near your customers. USPS is best for heavy and small. UPS is always best for big and heavy FedEx is always best for fast Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the p...
Create Thumb Stopping Content That Keeps Giving - Parker Olsen Founder of Forij
December 07, 2021 05:00 - 13 minutes - 11.9 MBParker Olsen, founder and CEO of Forij is back talking about organic content creation, the gift that keeps on giving. In this episode we talk about The Rise of Tik Tok and how content The impact of attention spans dropping, especially for ads Less polished content performs and resonates better The ability to go viral from your phone Update content to fit your rapidly changing and growing business Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their sto...
Showing Up is YOUR Unfair Advantage - Parker Olsen Forij
December 06, 2021 05:00 - 14 minutes - 12.9 MBParker Olson, CEO and Founder of Forij, after closely monitoring what he ate and how he felt. He also lives and works out of his van. In this episode of Pitstop, we talk about: Taking back your life by controlling what you eat. The speed of how fast you can put a business together. Advantages of living a mobile life, including being able to show up. Break rules while you're an early stage company Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store...
The bag is half empty! Claudia Goldfarb Sow Good
December 02, 2021 05:00 - 11 minutes - 10.5 MBClaudia Goldfarb is back, and we talk about the importance of getting packaging right on the first go. In this episode we talk about. The cost of mislabeling packaging, and getting your write slapped by MSC. The importance of the water test. Making smart choices to reduce packaging cost that meets your needs Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the ...
Tasty, Nutritious, and Shelf Stable - Claudia Goldfarb Sow Good Foods
December 01, 2021 05:00 - 9 minutes - 9.07 MBClaudia Goldfarb is back on Pitstop to talk about her journey starting and launching Sow Good Foods. Leveraging technology to preserve foods without altering the taste or nutrition profile. Working with quality assurance and lab testing to make sure that the food maintains it's flavour profile, while also keeping it's nutrition and shelf stability. Following quality assurance for producing internally vs a co-manufature, and keeping them honest. The importance of doing a mock recall. Why...
Launching Public - SOW Good Founder Claudia Goldfarb
November 30, 2021 05:00 - 12 minutes - 11.7 MBWhat does it look like when you launch your business going public? This episode of Pitstop is presented by Mesa. In this episode of Pitstop, Claudia and I talk about Finding opportunity to help others, in this case it was Claudia seeing empty grocery store shelves in the pandemic. She used her experience from the pet food industry to Launching as a publicly traded company by merging with another company allowed them to combine resources and assets to bring better products to market. D...
Roll Into the Holidays after BFCM
November 23, 2021 05:00 - 4 minutes - 6.09 MBHow do you prepare for the holidays after BFCM? Here are four strategies you can use to get the most out of this year's BFCM. Mentioned in this episode: Triple Whale - Whale Mail
Lastminute BFCM 2021 Prep Tips
November 22, 2021 05:00 - 6 minutes - 8.83 MBChanging things up a bit since it's a funky week. I'm sharing some last minute tips to help you get the most out of BFCM this year. Get ready to serve your customers! Proactively bust any objections like shipping time, or discounts. Work with your agents to give them script and context, same with a contact centre partner. Proactively communicate with your customers what to expect from lead times to postage times, or things like inventory levels. Increase sales now -- avoid returns or ch...
Opportunities of a seasonal brand (and how to find them) with Dave Ackerman Tobacco Motowear
November 18, 2021 05:00 - 17 minutes - 15.8 MBDave Ackerman is back on Pitstop, talking about the challenges and opportunities of a seasonal brand. Takeaways from this episode. The value of living vicariously through family members. Motorcycles are a sesonal activity, but it's a long season, even in colder climates you still have five months of riding. This means some people want to buy year round but need their products by the end of the year. Compared to winter season sports, there is a short season to sell that isn't clearance ite...
Preorders are the new black - Dave Acerkman Tobacco Motowear
November 16, 2021 05:00 - 17 minutes - 16 MBHow do you deal with supply chain shortages going into a busy shopping time of year? For Dave Ackerman, and Tobacco Motorwear, the same tool that grew their business. In this episode we talk about Keeping customers as less frustrated as possible when supplies are in short demand. Shifting preorders as an occasional thing to part of the product launch strategy. Putting out fires using capital as your fire extinguisher, and putting out fires early on before it's expensive. Using customer ...
Customer Support is the Least You Can Do - Dave Ackerman
November 15, 2021 06:15 - 16 minutes - 14.8 MBTobacco Motorwear is constantly delivering quality products, and providing amazing service to their customers. Check them out here. In this episode we talk about The importance of customer success Building a community by giving it a name, Tobacco Motowear has built the Buildr community and even started a podcast with the same name. Building all this goodwill proactively (hopefully) outweighs dissatisfaction Keeping customers who care engaged with your growth. Mentioned in this episode:...
5 Mistakes I caught doing a F***load of store reviews last week - and how you can avoid them.
November 11, 2021 05:00 - 6 minutes - 8.97 MBDesign is hard to get right, easy to screw up. As a rule don’t have more than two fonts. You can differentiate with different weights like bold or italic, different font sizes and colours can all help differentiate. Same with photos, try to get the same angle and background, but be consistent. Do all white background Amazon style photos or lifestyle photos. Walk through your store the way customers would. Do you need to close out multiple tabs and popups to view the merch? I talked about ...
Refreshment with Benefits And how Asim Khan has sold cases of Zyn around the Wrold
November 09, 2021 05:00 - 21 minutes - 19.5 MBAsim Khan and his brother are recovering finance professionals looking to make a difference. Hear how they got started in this episode of Pitstop. Mentioned in this episode: Triple Whale - Whale Mail
Launching Doggo Ramps with Ryan Beauchesne
November 04, 2021 05:15 - 10 minutes - 14.6 MB1:00 Solve your own problem, and listen to first party feedback. The Doggo ramp came to be after the need for longer dogs, and Dachshunds particularly to protect their spines, which can easily be injured jumping off a bed or couch. It was Curose’s fanbase that kept asking about this product they saw in the background of all the videos. 2:45 Supplier issues are hard. Don’t be afraid to be flexible or look towards finding someone closer to you as your volumes go up. 3:45 The biggest question...
Being the Influencer, and launching a brand with influencers - Ryan Beauchesne and Crusoe
November 02, 2021 05:15 - 13 minutes - 18.9 MBBefore working with influencers with his product Doggo Ramps, Ryan did his fair share of band deals. Here's what he's learned as an influencer, and a brand 1:00 Great brand partnerships that make everyone happy is the goal. Ryan has been on both sides of the deal. As an influencer, it’s important to work with brands that you’re proud to promote. The biggest deal Ryan’s ever been presented with he turned down! You need to remember when you’re pitching if you tarnish your influence, nobody w...
10 Million Followers and A People's Choice Award Later with Ryan Beauchesne
November 01, 2021 05:15 - 12 minutes - 17.7 MBRyan Beauchesne started blogging about his dog's adventures as a creative outlet. Yadda yadda yadda, he now has millions of followers and even a People's Choice Award! In this episode of Pitstop, we talk about how he grew his following and the nuances of each platform. Pitstop is proudly sponsored by: Omnisend - ShipBob Mentioned in this episode: Triple Whale - Whale Mail
BONUS: Fraudology is Joining the Rolled Up Podcast Network
October 29, 2021 19:29 - 24 minutes - 22 MBSome exciting news, Fraudology is joining the Rolled Up Podcast Network. Enjoy this bonus episode where Pitstop alum Karise Hendrick talks about the impact supply chains will have on fraud. Mentioned in this episode: Triple Whale - Whale Mail
Create Winning Customer Experiences with Matt Mullenax
October 28, 2021 09:00 - 16 minutes - 14.7 MBEnter to win Huron products here. 1:30 What were your customers doing before they found you? What products did they like, and how did they like to buy? It will give you all kinds of insights. Most people are willing to help when you show them under the hood because it helps them scratch an entrepreneurial itch. When you show them under the hood, and be proactive with your customer support it enhances everything from product or branding pipeline to the copy to use in your ads. 4:50 Take car...
Five Star Product Launches with Matt Mullenax
October 26, 2021 09:00 - 14 minutes - 13.5 MBEnter to win Huron products here. Matt Mullenax shares Huron's strategy for building, engaging, and incentivizing a community. 2:01 Building an engaged community on Slack with 400 users 4:39 When it comes to prelaunch, a Typeform is sent out, and there's a mutual agreement that the product is free but reviews and UGC are greatly appreciated. It goes to a ghost SKU that can be taken right to checkout. 7:03 The power of personalized notes 9:02 Treating CX as something that's proactive ins...
Get PR like Huron Does with Matt Mullenax
October 25, 2021 09:00 - 17 minutes - 15.7 MBEnter to win Huron products here. Highlights and takeaways from this episode. 2:16 How Huron won Esquire's best Shampoo of 2021. It starts with a good product. No bad products are going to win best of awards by any reputable source. 3:35 Building relationships with the communities of influencers rather than relying on transactional conversations. You're not going to bat 100% so build a pipeline before you need it. 6:15 Reviews vs third party validations. 9:30 Leveraging reviews to use r...
Kickstarter Advice for Crossnet
October 21, 2021 09:00 - 5 minutes - 5.48 MBChris Meade Is an ecommerce vet, but even an old dog like him can learn a few new tricks. Setting goals and milestones for your campaigns Choosing the right agency to work with Maximizing your engaged audience. Mentioned in this episode: Triple Whale - Whale Mail
201 and 301 Growth Strategies with Jeremy Horowitz of the Messgener Mastermind
October 15, 2021 09:00 - 16 minutes - 14.8 MBIn this episode we talk about some 201 and 301 level concepts and strategies. Key moments below. 1:30 Headless fulfilment and using one logistics centre to fulfil in multiple places, plus wondering if dropshipping is dead for the time being. 6:04 The biggest mistake I made as a founder and operator by expanding too early. 7:58 Amazon vs Walmart and Amazon search strategies. Pitstop is proudly sponsored by: Omnisend - ShipBob Mentioned in this episode: Triple Whale - Whale Mail
Organic Growth Lives with Jeremy Horowitz
October 14, 2021 09:00 - 27 minutes - 25 MBJeremey Horowitz and Lucas have now recorded 4 podcasts together. This one breaks the usual format a bit and is a bit longer so it's split into two parts. Key moments in this episode: 4:00 Organic growth in 2022 will look different than in the past. Uncover strategies to be discovered by your customers without increasing your 7:00 Seasonal SEO is something that continues to get better every year. Don't be afraid to use holidays, marketing events, or make your own as a cause for celebrati...
1225 SKU Management - Colin Dougherty Camskns
October 08, 2021 09:00 - 9 minutes - 8.97 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. 1:47 Small runs save lives. Occasionally some SKUs will be retired through a discount or end of life run. Getting started they always start with the lowest quantity they can to test. They also know their sales patterns to adjust for free orders. One more thing that Colin and team do is test patterns first before ordering l...