Five Star Product Launches with Matt Mullenax
Pitstop with Sarah Levinger
English - October 26, 2021 09:00 - 14 minutes - 13.5 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship bigcommerce ecommerce magento marketing shopify woocommerce shipbob mailchimp omnisend klaviyo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Matt Mullenax shares Huron's strategy for building, engaging, and incentivizing a community.
2:01 Building an engaged community on Slack with 400 users4:39 When it comes to prelaunch, a Typeform is sent out, and there's a mutual agreement that the product is free but reviews and UGC are greatly appreciated. It goes to a ghost SKU that can be taken right to checkout.7:03 The power of personalized notes9:02 Treating CX as something that's proactive instead of reactive.
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