Pitstop with Sarah Levinger
237 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 14 ratingsFeeling stuck in your Shopify and ecommerce store? Host Sarah Levinger helps you get unstuck answering your questions directly, and bringing on the experts who can tune you up, while you tune in.
Increase your ROAS, update your flows, and increase your revenue, all in less than an hour a week.
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Episodes
What You Should Do to Protect Yourself as an Ecommerce Brand Selling in the Current - Paul Rafaelson
November 25, 2022 08:00 - 16 minutes - 22.8 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
What the ecommerce brands need to know about taxes - Paul Rafaelson
November 23, 2022 05:00 - 15 minutes - 34.7 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
How Big Brands are Changing the Way Ecom Brands Get Taxed - Paul Rafaelson
November 21, 2022 05:00 - 16 minutes - 37.6 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
The DTC Industry is Shaking Up Healthcare…Here’s How.
November 18, 2022 08:30 - 12 minutes - 17 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
The Hospital is Moving Home: There’s Big Opportunity in Healthcare
November 16, 2022 08:00 - 14 minutes - 19.5 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
This 15 Year Old Sold a Slobbery Tennis Ball on EBay for $750.
November 14, 2022 07:30 - 13 minutes - 17.9 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger along with Caleb Polley break down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Why You Should Never Have Popups on Your Site
November 11, 2022 08:30 - 15 minutes - 20.9 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger breaks down ad trends with Katherine McKee. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Is Media Buying Dead? - Katherine McKee
November 09, 2022 13:30 - 13 minutes - 18.5 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger breaks down ad trends with Katherine McKee. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
98% of Your Traffic Should Come from ONLY This Source… - Katherine McKee
November 07, 2022 08:00 - 17 minutes - 24 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger breaks down ad trends with Katherine McKee. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Don't delay if you want your customers to convert.
November 04, 2022 10:00 - 15 minutes - 21.7 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger and Nicole Crowell break down the landing page from The Farmers Dog. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
The unlikely reason for choosing creative.
November 02, 2022 08:45 - 16 minutes - 22.6 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger breaks down static image ads and the creative choices in simple but high converting ads. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Breaking down ads with a seasoned media buyer
October 31, 2022 07:45 - 16 minutes - 14.9 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist along with Nicole, a seasoned ad buyer. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Conversion Rate Optimization is About Knowing Your Customers - Carl Weische
October 28, 2022 12:00 - 11 minutes - 10.8 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. What can this example teach us about conversion rate optimization? You can’t hack your way to conversion rate optimization. Flip the script - sometimes the best CRO is done by simply changing the order of things. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Menti...
How to Generate a 17.5% Increase in Revenue…in Just 1 Step
October 26, 2022 12:30 - 13 minutes - 12.6 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. What’s the biggest lift you’ve seen from a small CRO change? This example shows how small changes that activate dopamine can make a big difference. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
The Key to an 8.21% CVR Landing Page Increase Isn’t What You Think Carl Weische
October 25, 2022 13:15 - 15 minutes - 14.6 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah and Carl break down this tweet, and the keys to increasing your conversion rates 8.21% and it all starts with increasing the amount of trust. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
How to Create a Psychographic Target Market Profile for Your Brand
October 19, 2022 09:15 - 9 minutes - 8.52 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. This was originally posted to YouTube, do you like the audio only version? Let me know! I'm going to show you the exact process I use to generate an entire customer profile based on psychographic markers, not demographic ones. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Cre...
How can you scale Amazon in a way that makes your accountant happy? Abir Syed DTC CPA
October 14, 2022 08:30 - 11 minutes - 10.7 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. ...
What are the financial pros and cons to selling on Amazon? Abir Syed DTC CPA
October 12, 2022 09:45 - 12 minutes - 11.4 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. ...
Reviewing the DTC Financial Model with Abir Syed - DTC CPA
October 11, 2022 09:30 - 14 minutes - 13.2 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. ...
What is the new Fin Hub from Triple Whale?
October 07, 2022 08:45 - 11 minutes - 10.7 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter. What is the new Fin Hub? Other Triple Whale products including creative cockpit and affluencer hub...
How do you build (and define) a brand marketing strategy? Alexa Kilroy
October 05, 2022 08:45 - 14 minutes - 13.4 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter. Brand is how someone perceives your company. It goes through the product and the language used in t...
From Teacher to DTC Marketer - Alexa Kilroy
October 03, 2022 08:00 - 11 minutes - 10.5 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter. Going to school for teaching, and pivoting her career from education to ed-tech. Her first role was...
This cyber Monday email sells coffee (What can you learn from it)
September 30, 2022 09:30 - 12 minutes - 11.7 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Danavir Sarria, @danavirsarria is back, reviewing BFCM emails with Sarah. \ Beautifully designed email, clearly articulates that it’s a Cyber Monday sales email They make multiple offers, something that is hard to execute Great use of fonts and graphic design to make it easy to skim and read at a distance (or on your p...
Don't use size 9 text in your BFCM emails!
September 28, 2022 09:15 - 12 minutes - 11.7 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah and Danavir break down this BFCM. Learn from the mistakes others have made so you don't burn cash! Very dark email BFCM shoppers are price sensitive now, they’re expecting discounts Put the offer at the top if it’s a sales email Critical mistake the copy looks like fine print Weak headlines Sales Product Di...
What can a spooky Me Undies email teach us about holiday campaigns?
September 26, 2022 09:45 - 14 minutes - 13 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Danavir is a 13 year direct response marketer who runs SupplyDrop, the email agency 8 figure brands recommend. He and Sarah break down this Halloween email from Me Undies. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whal...
YouTube Coach Matt Giovanisci shares content creation secrets
September 20, 2022 08:15 - 32 minutes - 29.9 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
YouTube will give you long time results. Matt Giovanisci explains how.
September 15, 2022 08:45 - 15 minutes - 14.5 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Matt Giovanisci is back to talk about the long form value of your brand having a YouTube strategy. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Menti...
Skills to grow in 2022 from Matt Giovanisci's 18 years of digital experience.
September 13, 2022 08:30 - 14 minutes - 13.5 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger chats with brand owner and successful entrepreneur Matt Giovanisci about the personal skills required to grow fast in 2022. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Your words matter! Understand the basics of communication.
September 02, 2022 08:45 - 9 minutes - 8.33 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Where is the role of creative strategist headed
August 24, 2022 09:00 - 12 minutes - 11.5 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. What is the evolution of creative strageist in a post iOS14 world? Sarah chats with Lucas Walker about it. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Good creative done well. Breaking down a Psyshologically driven Obi ad.
August 22, 2022 09:30 - 14 minutes - 13.4 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Lucas and Sarah break down this ad from Obvi and why it's so strong. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Chating about Ads with Barry Hott
August 19, 2022 11:30 - 27 minutes - 25.4 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger chats with Barry Hott about the advertising, marketing, and all things DTC. Follow Barry on Twitter. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
It's easier to keep a current customer happy than to convince a new one you'll keep them happy
August 15, 2022 09:30 - 14 minutes - 13.6 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah breaks down how one of her favourite brands keeps her happy and spending more. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
THIS is the Magic Spoon UGC episode about thumbstopping content
August 12, 2022 05:30 - 13 minutes - 12.3 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger is back, hosting Pitstop in this episode about how Magic Spoon creates amazing UGC. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Unleash the power of social proof!
August 08, 2022 08:15 - 12 minutes - 11.1 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Social proof is incredibly powerful! Lucas and Sarah break down more ways you can unleash the power of the social proof in your ads. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Stop wasting money in your ads with these easy to implement strategies.
August 03, 2022 05:00 - 12 minutes - 11.1 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah is joined by Lucas to break down the ways that brands are wasting money when buying ads. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Introducing Your New Pitstop Host - Sarah Levinger
July 27, 2022 08:45 - 10 minutes - 9.88 MBPitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah Levinger has been an ad buyer and UGC strategist. She helps DTC brands utilize psychology based creative to increase conversions and profits. Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail
Community led growth starts with 1000 true fans
March 09, 2022 05:45 - 5 minutes - 5.3 MBWill Torez is back to share his community led growth strategy, and how it isn't all that hard. Mentioned in this episode: Triple Whale - Whale Mail
Opportunity of Mexico Manufacturing
March 07, 2022 05:45 - 12 minutes - 11.8 MBWill Torez joins Pitstop to talk about the opportunity of manufacturing in Mexico. Mentioned in this episode: Triple Whale - Whale Mail
DTC Doesn't Work for Every Brand!
March 04, 2022 05:34 - 13 minutes - 12.4 MBJust because something works for a lot of people, doesn't mean it will work for you! DTC business models included. In this episode Jimmy Feeman of No Baked shares how they found their market, by making it easy for customers to buy. Mentioned in this episode: Triple Whale - Whale Mail
How this safe cookie dough connects with new retailers
March 02, 2022 05:34 - 9 minutes - 8.69 MBJimmy Feeman of Nobaked is back in the Pitstop Garage talking about how he grew his retail presence. You need some sort of authority. This could be a verified account, social media presence, or podcast You will have to put in work reaching out to retailers. You may not need to smile and dial, but you'll DM until your thumbs fall off. The more you work early on, the faster you can outsource. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the t...
Choose Your Retail Partners Carefully
February 28, 2022 05:34 - 9 minutes - 8.59 MBCofounder of NoBaked Cookie Dough, Jimmy Feeman joins the Pitstop garage. In this episode he shares how his business pivoted to retail, grocery, and marketplace. Go where your customer is. Looking for different types of advantages. Shutting down and pivoting when needed. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear rea...
Bricks and Clicks - Managing Hundreds of SKUs
February 25, 2022 05:00 - 15 minutes - 20.9 MBHow do you manage hundreds of SKUs? Johnny and Colin from Omnium, and hosts of the Bricks & Clicks. If you enjoyed this bonus episode of Pitstop, subscribe to Bricks and Clicks on Apple, Spotify, wherever you get your podcasts. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fas...
Bricks and Clicks - Account Planning and Distribution
February 24, 2022 05:00 - 13 minutes - 18.7 MBIf you enjoyed this, subscribe to Bricks and Clicks on Apple, Spotify, wherever you get your podcasts. What happens during account planning? In short it’s a collaborative process when everyone, from the team at Omnium, heads of sales, account management, and customer marketing go over weeks and years of data to drive and execute the strategy for each account (retail store). When one store can have 2500 locations, the strategy of a single SKU can make a big impact, it’s about a $1.3M sales ...
Bricks and Clicks - Why do Grocery Products Fail?
February 23, 2022 05:00 - 13 minutes - 18.9 MBIf you enjoyed this, subscribe to Bricks and Clicks on Apple, Spotify, wherever you get your podcasts. When you walk the grocery store, you always see the same products. Why is that? It might be easy to ignore when launching a new product, but most products that are launched, don’t make it. Your favourite brands probably started out with one product, and even if you do succeed, it’s very hard to replicate that. Analytics before launches As much as we want to launch the next best item in a...
When you work with your mind, you rest your hands
February 17, 2022 05:02 - 7 minutes - 7.07 MBEcommerce is great because you can work from anywhere, but that also means that when you work with your mind, you can fight burnout by finding offline to relax. Mentioned in this episode: Triple Whale - Whale Mail
Marketing your products on Reddit
February 15, 2022 05:15 - 10 minutes - 9.55 MBReddit is a great social network, but the users tend to hate marketing. Petros Gear makes backpacks and sweaters from upcycles and natural products. Cofounder Alex shares how he builds out a strategy around selling on Reddit including the margins required. Mentioned in this episode: Triple Whale - Whale Mail
Grow your email list by the population of a small town every month
February 11, 2022 05:19 - 12 minutes - 11.2 MBConnor Meakin is the founder of Bluebird Provisions. Email is a channel that drives 40% of their revenue. Opt-in best practices. Aim for a 5% conversion rate, including from sources like SEO. Connor finds quizzes to be the best way to generate sales, and ways to get zero party data. This creates an educational funnel as well, even as simply as reminding subscribers they can order directly from the website. Bluebird's welcome series lasts about 2 months and sends 10-12 emails with the goa...
How this Bone Broth company uses referral marketing to stop lighting money on fire
February 09, 2022 05:19 - 10 minutes - 9.51 MBReferral Marketing isn't just for real estate agents and lawyers they're for direct to consumer brands. Lower your customer acquisition cost Increase the number of "the right" customers. Make it easy by custom writing forwardable emails and text messages, and giving them something to make it worth while. What should your budget be for a referral customer? Look at your CAC through traditional advertising channels and cut that in half. Giving people a sense of involvement is a great strat...
How CPG brands can use the skyscraper technique for SEO
February 07, 2022 05:19 - 15 minutes - 13.8 MBConor Meakin is an ultramrathoner turned entrepreneur. When your product is logistically hard to ship, you have to focus on channels of customer acquisition that don't rely on a constant run of cash like advertising. Start on page with your site. There are some apps you can use to make sure your site is optimized for SEO. Make sure your site format is being submitted to Google for rich snippets Make sure you preview what your preview will look like. When looking at your keyword research,...