How this Bone Broth company uses referral marketing to stop lighting money on fire

Pitstop with Sarah Levinger

English - February 09, 2022 05:19 - 10 minutes - 9.51 MB - ★★★★★ - 14 ratings
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Referral Marketing isn't just for real estate agents and lawyers they're for direct to consumer brands.

Lower your customer acquisition costIncrease the number of "the right" customers.Make it easy by custom writing forwardable emails and text messages, and giving them something to make it worth while.What should your budget be for a referral customer? Look at your CAC through traditional advertising channels and cut that in half.Giving people a sense of involvement is a great strategyWhere do you place the messaging? Post purchase emails as a P.S. statement highlighting an aspirational number gives people something to strive too.Customers aren't another marketing channel. If they're going to

Mentioned in this episode:

Triple Whale - Whale Mail