Grow your email list by the population of a small town every month
Pitstop with Sarah Levinger
English - February 11, 2022 05:19 - 12 minutes - 11.2 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship bigcommerce ecommerce magento marketing shopify woocommerce shipbob mailchimp omnisend klaviyo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Connor Meakin is the founder of Bluebird Provisions. Email is a channel that drives 40% of their revenue.
Opt-in best practices. Aim for a 5% conversion rate, including from sources like SEO. Connor finds quizzes to be the best way to generate sales, and ways to get zero party data.This creates an educational funnel as well, even as simply as reminding subscribers they can order directly from the website.Bluebird's welcome series lasts about 2 months and sends 10-12 emails with the goal of equipping customers to make purchase decisions and bust objections like shipping thresholds.Look to integrate your helpdesk to your email flows.Using SMS for post purchase and welcome series in an intimate way as the founder of the company.Immediate post purchase upsells.Mentioned in this episode:
Triple Whale - Whale Mail