Pitstop with Sarah Levinger
237 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 14 ratingsFeeling stuck in your Shopify and ecommerce store? Host Sarah Levinger helps you get unstuck answering your questions directly, and bringing on the experts who can tune you up, while you tune in.
Increase your ROAS, update your flows, and increase your revenue, all in less than an hour a week.
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Episodes
Turning Search Intent Strategies Into Sales - Steve Toth
March 19, 2021 09:05 - 10 minutes - 9.98 MBWhile online marketplaces may be no further from a customer than the click of a mouse, most don’t want to take the time to travel even from one online store to another. Once you’ve gotten them through the digital door, make the most of it with curated collections, product combination suggestions and distinct, dynamic categories to encourage multi-item purchases, and maybe even change your customer’s shopping culture to your benefit. Tailor your general product categories and sections based ...
Taking Email Personalization To The Next Level - Will Lynch
March 18, 2021 09:05 - 9 minutes - 8.62 MBFar more than just plugging in an auto-fill name and sending off the same boilerplate email to everyone in your list, engagement personalization grease that keeps the wheels of e-commerce turning. According to the ‘sommelier of ecommerce content’ Will Lynch, the options for personalization are nearly infinite, and some first-time store owners may quickly find themselves overwhelmed with the options. Here are some of his top tips that anyone can easily implement in their personalization strat...
Shopify SEO Myths And Musts - Will Lynch
March 16, 2021 09:05 - 13 minutes - 12.1 MBGetting the most out of Shopify and SEO optimization is frequently a confusing mess of misunderstandings, mistakes and outright mistruths about the process. Will Lynch, of the UK Shopify strategy firm Underwater Pistol, helps to demystify the SEO experience with some tips and tricks to keep you out of the quagmire, and get your shop noticed without any unnecessary hassle. Myth: “SEO optimization on Shopify takes too long, it’s easier and cheaper to work around it myself for faster results”...
Investing And Trusting In Your SEO Strategy - Dan Demsky
March 15, 2021 09:05 - 11 minutes - 10.7 MBBuilding an effective SEO strategy to promote your brand and online retail space can often be a frustrating uphill task. According to Unbound Merino co-founder Dan Demsky, it‘s a game of patient investment, faith in your long term strategy and trusting the right people to get the job done. Rather than rushing for some quick come-and-go clicks, follow these simple but effective steps to get your company, product and brand out to be seen. Don’t try to handle it yourself. SEO optimization is ...
Limited Time Offers And The Last-Chance Buyer - Dan Demsky
March 12, 2021 10:05 - 9 minutes - 8.86 MBWhile luxury wool-wear is his business, Dan Demsky of Unbound Merino understands that modern consumers often seek a level of involvement beyond simply clothing themselves. They want to be part of dynamic brands and exciting communities, and nothing drives that sensation of inclusion and exclusion like the fear of missing out (FOMO). If a company finds themselves in the possession of a limited-quantity product, or at the end-of-life of a popular item, then they have an incredible opportunit...
Pivot, Don't Panic; Salvaging Sales During A Global Crisis
March 11, 2021 10:05 - 16 minutes - 15.2 MBWhen international and domestic travel ground to a halt a year ago, Toronto entrepreneur Dan Demsky's Unbound Merino found themselves facing a unique situation; the lifestyle they sold had ceased to exist; there's no need for high quality wool clothes for travel when there no one is traveling, be it for business or pleasure. His brand was, in normal times, on point, his product high quality, and his supply line strong, but Demsky faced disaster if Unbound Merino couldn't effectively pivot aw...
Make Every Customer Birthday An Automation Salebration
March 09, 2021 10:05 - 7 minutes - 6.58 MBWhen it comes to building engagement and a positive relationship with your customers, personal service is key, and there is no more personal a service than the annual automated birthday message. According to Omnisend Marketing Autmation's traffic metrics, the largest return spike of all promotions is that once-a-year email, addressed directly to the consumer, simply letting them know they matter to your brand. Far from the best deals you'll offer all year, the impact is still shocking, resul...
Juliana Jackson's Next Steps To Increasing Customer Lifetime Value
March 08, 2021 10:05 - 11 minutes - 10.7 MBMake your buyers feel safe, and they will return. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the last four with Lucas and Pitstop. Focus on the customer journey. Buy from yourself to experience interacting with your brand and using your products. Map the journey, and deliver value at every touchpoint of that journey. Shift your focus from new customer acquisitions to ideal customer acquisitions. Tar...
Juliana Jackson's Steps To Increasing Customer Lifetime Value
March 05, 2021 10:05 - 13 minutes - 12.4 MBA happy, satisfied customer is a returning customer. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the first four with Lucas and Pitstop. Monitor what matters; customer retention, net promoter score, customer effort score, orders per customer and recency Change the way your company defines success. An internally aligned and united vision provides consistent, quality service, increasing CLTV Find your i...
Pitboss Mike D's Roadside BBQ Pitstop
March 04, 2021 10:05 - 12 minutes - 11.6 MBMike D's Ecommerce Pitboss Top Tips Don't be caught up worrying where people are buying your product. Customers will purchase the product they want the way they're most comfortable. Don't interfere with that. You may be making a smaller margin with a wholesale purchase, but you are still making a margin. Meet customers where they are, not where you want them to be. A sale is a sale. Instead, focus on expanding availability and options for the customer. Give them as many options for engag...
Embrace Accessibility To Increase Product Visibility - Ilana Davis
February 28, 2021 10:05 - 12 minutes - 11.3 MBHow to make your site a more accessible experience Don't dismiss accessibility just because your product isn't primarily for disabled customers; 20% of consumers have a disability in one form or another Optimize your pages for screen reader apps and programs Add alt-text descriptions to any images included, especially product images Use clearly contrasting texts and backgrounds, rather than over-designed fonts or funky tones Accessibility advantages don't just allow and drive engagement...
Maximize Website Conversions By Making Product Tabs Taboo - Ilana Davis
February 27, 2021 10:05 - 9 minutes - 8.99 MBShopify superhero Ilana Davis details that while page tabs may seem like a great way to share information with customers, they instead tend to overwhelm, confuse and drive away potential sales, while interfering with accessibility. A consumer coming to your site is more often than not visiting for an exact reason, whether it's to purchase your product or to learn something specific about it. Hiding these details behind a variety of tabs confuse and irritate visitors, rather than effectively...
Rescue Your Shopify Page By Streamlining Presentation - Ilana Davis
February 26, 2021 10:05 - 9 minutes - 8.96 MBHow to rescue your homepage without a costly redesign: Less is more; don't overwhelm the consumer with countless product options, special deals, or flashy image carousels Concentrate what is shown by presenting only your primary products upfront on your homepage Know what your customers come to you for, and focus on that specific product or service Don't over-complicate or add steps to purchasing a product; if there's an image of what you are selling on your page, clicking on it should b...
Pinterest is The Traffic Source That Keeps On Giving
February 25, 2021 23:09 - 7 minutes - 7.17 MBHow are you monetizing Pinterest? Increase organic reach Send traffic to a landing page Increase your seasonal reach year after year Send traffic to a dedicated landing page. Sponsors Thank you to Shogun for sponsoring Rolled Up. Create dedicated landing pages for holiday promotions with Shogun Page Builder, and learn how to get less than 1 second page load times with Shogun Front End. Mentioned in this episode: Triple Whale - Whale Mail
Which Headless Commerce Platform is Right For Your Brand
February 23, 2021 10:05 - 9 minutes - 8.75 MBWhen it comes to headless commerce, there are a few options. You can build in house, hire an agency, or use a platform to choose. These are the main choices. Headless Options Shogun makes it much easier to get into headless commerce, particularly if your team isn't technical. It's great for marketers and brand driven ecommerce companies. Nacelle is much more technical, but allows for more flexibility and customization. Fabric is another platform, typically used by larger enterprise brand...
Headless Commerce Considerations and Choices
February 22, 2021 10:05 - 11 minutes - 10.4 MBDavid McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms. When should a brand consider headless commerce? Looking toward internationalization (Or regionalization) Flexibility in how their content is displayed and delivered Performance needed to bring store to the next revenue level Revenue in the 7 figured approaching 8 figure or higher Layers of Complexity Developers and marketers will mean different things Platforms like Shogun Frontend dra...
How Much Margin Do I Need to go Wholesale
February 19, 2021 10:00 - 6 minutes - 5.5 MBIf your socks cost $2 to make, how much should you charge retailers and distributors to make sure your business survives? Thank you to Sam in the Shopify Plus Community for asking this question. Mentioned in this episode: Triple Whale - Whale Mail
Increase Your Conversion Rate on Non Sales Pages
February 18, 2021 10:05 - 5 minutes - 4.81 MBPotential buyers who take the time to read your about us page, make great customers! Your retailer page isn't just for customers to buy in store either. You can use it to land new distributors and retailers too. Sponsors Thank you to Shogun sponsoring the Rolled Up Podcast Network. Nomad increased page speed, resulting in a 25% increase in conversions, a 15.6% reduction in their bounce rate, and most importantly made 25% more per sale when switching to Shogun Frontend. Mentioned in this e...
It's Time to Retire Trust Badges. And What You Can Replace Them With
February 16, 2021 10:05 - 6 minutes - 6.02 MBTrust badges have had their time and may be costing you sales. Here's what you can replace them with. Mentioned in this episode: Triple Whale - Whale Mail
70,000 Emails And Growing!
February 12, 2021 10:05 - 20 minutes - 18.9 MBWill Critcher of Death Wish Coffee painstakingly redesigned their brand.from product and webpage to social media presence and consumer outreach. Now with a list of over 70,000 emails, Will shares his secrets to customer engagement with Pitstop’s own Lucas Walker. What can brands do to convert client sign-ups into active purchases? Generating an active and dynamic business ecosystem that engages the customer as a community member, not just a source of sale. Use randomized leech-in options,...
Death Wish Coffee's SEO Strategy You Can Steal
February 11, 2021 10:05 - 13 minutes - 12.2 MBWhat we like about solid Feature your best selling product above the fold, and easy to access. Minimize returns by helping people choose the right size Utilizing video to tell a story Easy ways to generate $100 more sales Utilize quizzes to help customers choose right product Have an image that scales to mobile Update your site to keep it current for 2020, including remove Google Plus Make gifting easy, especially for wedding parties Put the same product in multiple collections Pla...
Retailers Won't Save your Product from a Lack of Demand with Chris Meade of Crossnet
February 09, 2021 10:05 - 8 minutes - 7.88 MBChris Meade, co-founder of Crossnet shares the mistake many brands make when approaching large retail stores. Mentioned in this episode: Triple Whale - Whale Mail
Review and Tune Up of Local Artisan Store.
February 08, 2021 10:05 - 18 minutes - 16.9 MBWill Critcher, head of ecommerce at Death Wish Coffee joins the garage to review and tune up Kingston Glass Studio. Mentioned in this episode: Triple Whale - Whale Mail
Losing $18,000 because of a Sticker
February 05, 2021 10:05 - 11 minutes - 10.6 MBChris Meade shares his Crossnet retail strategy, including avoiding chargebacks due to bad sticker placement, and allocating 10% of purchase orders to marketing budget. Mentioned in this episode: Triple Whale - Whale Mail
What to do When Someone Doesn't Open the First Email of Your Perfect Welcome Flow.
February 04, 2021 10:05 - 19 minutes - 17.8 MBAfter breaking down a losing and winning email, Chase Dimond walks you through the perfect welcome flow. In this episode you'll get subject lines, body copy, timing, and automation triggers to have a profitable welcome flow that keeps your store open and welcoming new customers 24/7. You'll even learn what to do when someone doesn't open your winning first email. Ideal Welcome Flow The best thing that can happen during a welcome flow is that someone converts! If that happens, make sure yo...
Winners Prove Me Right - Chase Dimond Shares Profitable Email Secrets
February 02, 2021 10:05 - 9 minutes - 8.44 MBAfter generating over $50M in attributable email revenue, Chase Dimond shows you easy ways to make $100 every time you send an email. Elements of a Winning Email Easy to identify the logo and know who is sending the email All the images look like they were part of the same photoshoot Well written copy (less words are more) Live text will scale to the device, making emails more accessible and easier to read across devices Target your emails to one ideal customer profile Have a 1A and 1...
Losers Prove Me Wrong - Chase Dimond Explains Bad Email
February 01, 2021 20:21 - 12 minutes - 11.3 MBWant to follow along, and see the email we're breaking down? Follow along here. Chase Dimond breaks down a losing email from a major UK pharmacist. Avoid these mistakes, and you'll make an extra $100. Campaigns are one time sends, like a new product announcement or holiday sale. Automations or flows are what happens when someone joins your newsletter, or makes a purchase. Transactional emails are things like order confirmations or shipping updates. Fast Fixes and Common Mistakes costing yo...
Why Your Customers Will Thank You For Product Recommendations
January 29, 2021 10:05 - 15 minutes - 14.3 MBAugust Noble is back sharing tactics you can use to increase your average order value, and keep your customers happy by bundling, and making the right product recommendations. Mentioned in this episode: Triple Whale - Whale Mail
TENTODAY and Other Ad Buying Conversion Tips with August Noble
January 26, 2021 03:48 - 11 minutes - 10.6 MBAugust Noble, seasoned ad buyer, and founder of AOV Boost shares some of his tips to increase tour ad conversions and free up more ad budget. If advertising a discount code, add "today" in the copy like promo code TENTODAY for 10% off today. It naturally creates urgency. Instagram stories ads continue to convert well, and give you formats perfect for Snapchat and Tik Tok. Nothing beats understanding your customers, and what they like, but it's important to understand the nuances of each p...
Customer Support or Customer Success?
January 21, 2021 00:24 - 14 minutes - 12.9 MBLong time friend and colleague Amir M joins me in the garage to review Bulging Gift Baskets out in Vancouver. We then discuss the differences between customer support and customer success, especially with live chat on premium brands. Tools recommended and sponsors of the show AOV Boost Gorgias Shogun Mentioned in this episode: Triple Whale - Whale Mail
Daniel Snow
December 23, 2020 02:02 - 12 minutes - 11.6 MBDaniel Snow shares two fast fixes, a tip to make free money, and his expert opinion running brands and creating content. Keep your content above the scroll on your home page, and cart! Have a post purchase sale method Compelling content will make of break you. Follow Daniel Snow on social media. Mentioned in this episode: Triple Whale - Whale Mail
Subscriptions vs Payment Installations
December 16, 2020 19:02 - 4 minutes - 4.38 MBShould you be using payment installations or subscriptions in your Shopify store. Mentioned in this episode: Triple Whale - Whale Mail
Mystery Boxes, Buy Buttons, and Free Money!
December 02, 2020 19:51 - 7 minutes - 6.88 MBSome easy ways your store could be leaving money on the table. Not highlighting out of stock products and making it easy to sign up. Mystery boxes are selling well and can turn inventory over Add buy buttons to your blog posts! Mentioned in this episode: Triple Whale - Whale Mail
It's not The Adventure Challenge, if it's authentic.
November 25, 2020 03:33 - 4 minutes - 4.51 MBBen Holtz of TheAdventureChallenge.com asks what happens when several companies knock you off? Use it as an opportunity to be optimistic, and establish yourself as a premium product by a luxe brand. Mentioned in this episode: Triple Whale - Whale Mail
Women's Razors, Pinterest, and Reviews
November 22, 2020 02:49 - 5 minutes - 5.18 MBIn this episode, I review All Girl Shave Club, share how they can tap into Pinterest, and dig deeper into sharing reviews across products. All Girl Shave Club - Pitstop Fast Fix - Remove the text. There is a lot going on here and a lot to read. Hire a copywriter to reduce, but great usecase for Shogun A/B testing. Same with the menu "her first shave". Expert Insight - Remove the secured and trusted checkout on the product page move to the bottom. Free Money - Mom and daughter shaving kit...
Crossnet - 60 Second Teardown and Takeaways
November 20, 2020 06:45 - 5 minutes - 4.77 MBWhen Chris Meade, co-founder of a store you've been following for decades asks you for a Pit Stop, you do one! But first, there's a lot I love about this store I'd feel guilty not sharing. - Offering support through Gorgias right away. For a premium, bit of a technical product you have to over support. - Spin to win at the end. So many ways to get creative (more in the Free Money). Marco De Paulis do you have stats on Spin to Win conversions? - You could have a lot of fun with Spotify. Doi...
Pitstop - Sell $100 More in 60 Seconds.
November 09, 2020 21:32 - 3 minutes - 2.91 MB60 seconds goes fast, but it's enough to make a big difference in your store, especially if you're like me and have worked on, managed, or reviewed over 10,000 Shopify stores. Each episode of Pitstop, I'm giving you something to fix quickly, a second set of eyes, and uncovering some free money for you. I guarantee each store reviewed will get at least $100 of recurring revenue, and you can too just for listening. And if I can't, I'll spend $100 on your store myself! Subscribe now on your...