Juliana Jackson's Steps To Increasing Customer Lifetime Value
Pitstop with Sarah Levinger
English - March 05, 2021 10:05 - 13 minutes - 12.4 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship bigcommerce ecommerce magento marketing shopify woocommerce shipbob mailchimp omnisend klaviyo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Pitboss Mike D's Roadside BBQ Pitstop
A happy, satisfied customer is a returning customer. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the first four with Lucas and Pitstop.
Monitor what matters; customer retention, net promoter score, customer effort score, orders per customer and recencyChange the way your company defines success. An internally aligned and united vision provides consistent, quality service, increasing CLTVFind your ideal customers. Recency, frequency, and monetary (RFM) segmentation analysis can help you identify your most valued customers.Identify your top and toxic products. Removing toxic products and optimizing your inventory will reduce low-value customers and encourage high-value customers.Our Sponsors
Omnisend - Shogun - ShipBob - Gorgias
Mentioned in this episode:
Triple Whale - Whale Mail