Losers Prove Me Wrong - Chase Dimond Explains Bad Email

Pitstop with Sarah Levinger

English - February 01, 2021 20:21 - 12 minutes - 11.3 MB - ★★★★★ - 14 ratings
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Previous Episode: Why Your Customers Will Thank You For Product Recommendations

Next Episode: Winners Prove Me Right - Chase Dimond Shares Profitable Email Secrets

Want to follow along, and see the email we're breaking down? Follow along here. Chase Dimond breaks down a losing email from a major UK pharmacist. Avoid these mistakes, and you'll make an extra $100.

Campaigns are one time sends, like a new product announcement or holiday sale. Automations or flows are what happens when someone joins your newsletter, or makes a purchase. Transactional emails are things like order confirmations or shipping updates.

Fast Fixes and Common Mistakes costing you $100 every time an email is sent.

Have an email that’s readable and actionable on mobile and desktop.Your email design should match your website. If your website and social profiles are beautiful, why don’t they look the same.Use design elements, things like fonts, weights, and colours to draw the eye.USING ALL CAPS IS HARD TO READ. FINE FOR HEADLINES BUT DON'T PUBLISH FULL SENTENCES. SEE HOW ANNOYING IT IS?Coupons and deals should be easy to understand at a glance.Have one action that you want readers to take, if it’s coupon redemption make it clear and easy to understandDon’t waste spaceGiving an unsubscribe option will prevent you from being marked as spam.
Additional ResourcesImprove your page conversions and speed with Shogun.Anatomy of a losing email with Chase Dimond.

Mentioned in this episode:

Triple Whale - Whale Mail