Headless Commerce Considerations and Choices
Pitstop with Sarah Levinger
English - February 22, 2021 10:05 - 11 minutes - 10.4 MB - ★★★★★ - 14 ratingsMarketing Business Entrepreneurship bigcommerce ecommerce magento marketing shopify woocommerce shipbob mailchimp omnisend klaviyo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Much Margin Do I Need to go Wholesale
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David McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms.
When should a brand consider headless commerce?
Looking toward internationalization (Or regionalization)Flexibility in how their content is displayed and deliveredPerformance needed to bring store to the next revenue levelRevenue in the 7 figured approaching 8 figure or higherLayers of Complexity
Developers and marketers will mean different things Platforms like Shogun Frontend drastically reduce the complexity Modular platforms like custom builds or tools built for developers can give more control but add complexity and costs.Benefits of Headless
Increased flexibility of content assets, for example different images in different regionsIncrease speed like Nomad Goods.Tools Mentioned
Carts: Shopify, Big CommerceCMS: Prismic, ContentfulHeadless Platforms: Shogun (sponsor), Nacelle.Sponsors
Sponsored by Shogun. Like David said, they make it significantly easier to get into Headless Commerce.
Mentioned in this episode:
Triple Whale - Whale Mail