Preorders are the new black - Dave Acerkman Tobacco Motowear

Pitstop with Sarah Levinger

English - November 16, 2021 05:00 - 17 minutes - 16 MB - ★★★★★ - 14 ratings
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Previous Episode: Customer Support is the Least You Can Do - Dave Ackerman

Next Episode: Opportunities of a seasonal brand (and how to find them) with Dave Ackerman Tobacco Motowear

How do you deal with supply chain shortages going into a busy shopping time of year? For Dave Ackerman, and Tobacco Motorwear, the same tool that grew their business.

In this episode we talk about

Keeping customers as less frustrated as possible when supplies are in short demand.Shifting preorders as an occasional thing to part of the product launch strategy.Putting out fires using capital as your fire extinguisher, and putting out fires early on before it's expensive.Using customer feedback to feel more involved with products, and connecting closer to the brand, and serve your customers better

Mentioned in this episode:

Triple Whale - Whale Mail