Large Brands vs Small Brands on Amazon - Harry Wolansky

Pitstop with Sarah Levinger

English - September 23, 2021 09:05 - 13 minutes - 12 MB - ★★★★★ - 14 ratings
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Previous Episode: Wal-Mart Delivery, Membership, and Brick and Mortar - Harry Wolansky

Next Episode: Amazon Launchpad - With Leonie Lynch Juspy

Biggest levers to increase conversion

Delivery speed, use WFS or 3PL if you cannot fulfil 2 dayLarge brands may be able to do this
Content: listing quality must be 95% or better; Pro Seller BadgePrice

Large brands: household names already being searched for and may be in store (PUT/SFS opportunities)

Pick up in store

Small brands: private label - need to get to the first page, have strong content, good reviews, and good prices. The premium brands don’t always jive on walmart.

Get on Walmart - either you’ll sell your products or some 3rd party will. First mover advantage

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Mentioned in this episode:

Triple Whale - Whale Mail