Smilin' Customers and Five Star Reviews - Colin Dougherty Camskns

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Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

1:01 Before asking for a review, a post purchase email that asks for content first, then a review. This strengthens the relationship by building a community first asking for a photo or video, then this can be used to post and tag the customer on social media, and then ask for a review. This helps both Camskns, and their photographer clients.2:58 Use UGC for new launches. One of the biggest thing Colin has learned is all the benefits of nurturing your customers post sale. They bring all kinds of value including getting you product photos and videos you can use on your site and in your ads.3:45 Show your customers first. One of Camskns biggest issues was customers who weren't able to get their install right. One day after purchase, Colin sends a video, of him, showing what is needed before the install so customers have time to get it. He also explains how to contact support, and sends the video again 10 days after purchase.6:35 Making interactions more human. One of the ways to reduce the number of low reviews is to show customers how to succeed, in this case, with installs. Whatever your post purchase is from your customers, ask yourself how you can improve it.

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