Local Manufacturing and Fast Lead Times - Colin Dougherty Camskns

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Key moments in this episode of Pitstop.

1:30 Getting started with just a couple of samples and a solid, local manufacturer, Colin  was able to go live with a variety of options for Sony cameras. They quickly expanded, and dropped the Sony from the name, rebranding as Camskns. There were other camera skins out there, but they were all dark and overly masculine.4:46 Expanding smart. When it came time to add new brands of cameras they supported, it helped that Colin was already a member of the photography community. This saved headaches and money by not making products for cameras that aren't popular. This is also the value of a community, even on Instagram, where you can solicit feedback from your members and followers.5:31 First sales came from building an organic Instagram audience. They posted three times a day, various photos and videos, of cameras and the product which led to sales and UGC content. The bigger the community, the more organic sales and creative they would have for their ads. It makes sense that8:08 Social proof seen around the world is easily created from customers. It shows that people do buy the product, they ship to you, and capture the product actually being used, in ways that you wouldn't be able to demonstrate.

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