Pathmonk Presents Podcast
1,045 episodes - English - Latest episode: 1 day ago - ★★★★★ - 4 ratingsCandid insights from the worlds top founders & marketers.
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Episodes
Driving Client Engagement and Fueling Growth Through a Compelling Digital Experience | Interview with Kaity Cornellier from StableLogic
September 04, 2023 09:48 - 14 minutes - 5.51 MBIn today's fast-paced business landscape, meeting objectives swiftly and efficiently is the key to staying competitive and achieving lasting success. StableLogic is supporting clients across the world with their complex business and technological needs. Kaity Cornellier, Senior Marketing Manager discusses the company's role as a technology consultancy, specializing in contact center technology, network transformations, digital transformation, and enterprise technology. StableLogic primarily ...
Optimize Growth and Meaningful Opportunities through Strategic Partnerships | Interview with Matt Eonta from Scleraworx
September 04, 2023 07:47 - 19 minutes - 18.1 MBTurning an idea into a tangible reality requires more than just imagination; it demands the power of purposeful action and unwavering determination; it demands a great team. Scleraworx brings your vision to reality. Matt Eonta, Head of Growth and Operations discusses the company's services focused on digital transformation and software solutions. They specialize in consulting, migrations, managed services, software development, DevOps, and quality assurance. Scleraworx is on a journey to opt...
How the Website Drives Segmented Educational Content and Fuels Lead Generation | Interview with Landon McCarter from Secure Agent Marketing
September 01, 2023 15:42 - 14 minutes - 5.23 MBIn today's fast-paced business landscape, having robust digital marketing support is not just a luxury, but a strategic necessity for thriving in the digital age. Secure Agent Marketing specializes in digital marketing for insurance companies. Landon McCarter, Co-Founder explains that they focus on lead generation, nurturing, and digital marketing for insurance agents, highlighting the competitiveness and lead-centric nature of the insurance market. Secure Agent Marketing's growth efforts re...
Nurturing Growth & Expansion by Fostering Relationships | Interview with Alan Vey from Aventus
August 31, 2023 20:06 - 11 minutes - 3.89 MBAs companies increasingly embrace the transformative potential of Web3 technologies, ensuring their accessibility becomes paramount for driving widespread adoption and unlocking their full benefits. Aventus makes this possible. Aventus helps enterprises onboard to Web3, enabling them to generate new revenue streams, improve operational efficiencies, and future-proof their business. CEO and Founder, Alan Vey explains that Aventus views blockchain as a foundational element and emphasizes token...
Navigating AI's Transformative Trajectory: Insights for Businesses in the Digital Age | Interview with Benjamin Alaimo from OMMAX
August 30, 2023 15:46 - 19 minutes - 6.34 MBNavigating the landscape of the digital world and the rapid advancements in AI presents an ongoing challenge for those seeking to stay informed and relevant in an increasingly interconnected and transformative era. OMMAX is your go-to digital consultancy that specializes in digital strategy and transformation and believes everyone can become a digital leader. Benjamin Alaimo, the Director of Digital Marketing and expert in all things digital and technology, dives into his background in digit...
Elevating Experiences & Engagement Through a Customer-Centric Approach | Interview with Raquel Geylman from EZShop
August 30, 2023 15:14 - 13 minutes - 12.6 MBSucceeding in e-commerce presents a dynamic challenge, requiring savvy strategies to thrive in the bustling digital arena. EZShop is the number 1 full-service agency that helps retailers win at eCommerce. Raquel Geylman, the Senior SEO Strategist at Easyshop, discusses the agency's focus on helping e-commerce businesses succeed through tailored digital marketing solutions. EZShop offers services like paid media, website development, social media, email, and SEO, aiming to boost traffic and ...
Fostering Growth Through Transparent Credibility & Meaningful Connections | Interview with Pablo Pérez González from Admiral Media
August 29, 2023 10:51 - 14 minutes - 5.14 MBUnlock the pathway to success by mastering the art of driving high-quality, cost-effective user acquisition for your app. Admiral Media is your go-to partner for performance-based user acquisition and retention strategies. Pablo Pérez González, the Performance Marketing Director, discusses the agency's specialization in app-related performance marketing. Admiral Media caters to various industries including gaming, subscription-based apps, e-commerce, finance, health and fitness, dating, and ...
Elevating Website Efficiency & User Experience for Seamless Lead Capture | Interview with Daniela Puzzo from Fonolo
August 29, 2023 10:24 - 18 minutes - 6.15 MBDo you know what’s annoying? Do you know what wastes time? Sitting on hold, waiting for someone to answer. Fonolo is improving the way call centers interact with their customers by seamlessly replacing hold time with a call-back. Daniela Puzzo, Vice President of Marketing discusses their innovative cloud-based callback solutions for call centers. Fonolo's products replace hold times with callbacks, enhancing customer interaction and reducing abandonment rates. The company's cloud-based solut...
The Crucial Role of a Website in Inbound Marketing and Effective Communication Strategies | Interview with Morten Svinth from MANY Digital
August 28, 2023 10:37 - 15 minutes - 5.08 MBFew can match the passion, loyalty, and unwavering dedication of a true fan. And MANY Digital help you turn that fan engagement into new digital revenue. Morten Svinth, Chief Marketing Officer gives us insight into this transformative digital company in the sports industry. MANY Digital focuses on enhancing fan engagement through its white-label app, collecting first-party fan data, and offering backend systems for clubs and rights holders to manage engagement. They seek to modernize sponsor...
Fusing Community Engagement and Influencer Collaboration for Effective Customer Acquisition | Interview with Amelia Taylor from Regie.ai
August 25, 2023 13:24 - 19 minutes - 6.93 MBUnlocking the true potential of personalized sales content lies in harnessing the distinct data of your business and prospects, crafting a tailored approach that resonates deeply and drives impactful sales efforts. Regie.ai helps you do just that. Amelia Taylor, Evangelist, and GTM Strategist, discusses highlights Regie.ai's unique role as a versatile tool that extends its benefits across various teams within enterprises. She underlines how Regie.ai isn't limited to a single department but c...
Navigating an Extended Buyer Journey Through Content, UX, and Messaging | Interview with James Connor from Openmind Networks
August 25, 2023 11:48 - 22 minutes - 8.16 MBIn an increasingly digital world, the key to driving revenue growth lies in securely amplifying your messaging reach. Openmind Networks is an independent technology company that allows telecom firms to consolidate their core messaging, protect their network, and unlock the potential in business messaging and 5G. James Connor, Marketing Manager discusses their specialization in communication and messaging solutions for mobile network operators, aggregators, and intercarriers globally. Their s...
Nurturing Organic Growth and Transforming Interest into Intent | Interview with Brendon Forrest from Gorilla 76
August 24, 2023 10:53 - 15 minutes - 6.32 MBSustainable success means prioritizing revenue-focused marketing strategies. Gorilla 76, an Industrial marketing agency, helps B2B companies in the manufacturing ecosystem do just that. Brendon Forrest, Senior Demand Generation Strategist discusses Gorilla 76's client acquisition and growth efforts which are intricately woven into their revenue-focused marketing approach, which centers on nurturing relationships, delivering value, and cultivating trust. By harnessing the power of its founder...
Enhancing Conversion Rates Through Insightful Customer Behavior Analysis | Interview with Nick Merry from BoomBoard
August 24, 2023 10:23 - 20 minutes - 7.02 MBAmidst the dynamic world of business, where growth and challenges intertwine, knowing your numbers gives you power, clarity, and authority. BoomBoard gives you that instant overview of your business performance so you can uncover opportunities and make better decisions. Nick Merry, CEO discusses their platform that consolidates essential business metrics into an easily accessible dashboard, aiding businesses, particularly small to medium-sized enterprises (SMEs), to identify opportunities an...
The Vital Role of Controlled Growth and Strategic Customer Selection | Interview with Brenda Boral & Patricia Boral from Boral Agency
August 23, 2023 11:05 - 17 minutes - 6.02 MBIn the ever-evolving realm of digital marketing and business growth, navigating the dynamic landscape while authentically standing out is no easy feat. You’ll want the support of the Boral sisters, Brenda and Patricia, and their agency. Boral Agency specializes in custom Digital Marketing Strategies for businesses ready to grow. Brenda and Patricia Boral, co-founders, emphasize their agency's focus on collaborating with growing businesses, particularly in the technology, manufacturing, const...
Value-Driven Interactions That Resonate Across Every Prospect Stage | Interview with Jennifer Kattar from Realtime Agency
August 23, 2023 10:43 - 24 minutes - 8.48 MBIn today's rapidly evolving business landscape, embracing a full-funnel approach to growth has become more crucial than ever before. So you’ll want Realtime Agency backing your growth efforts, as an independent digital performance ads agency that focuses on a scientific method for marketing. Jennifer Kattar, Brand Director explains how they function more like a lab than a traditional agency, leveraging digital scientists across their teams to provide data-driven solutions. Their client base ...
Driving Client Engagement and Conversion through Marketing & Sales Alignment | Interview with Anthony Newman from Spectro Cloud
August 22, 2023 11:17 - 12 minutes - 4.21 MBThe ability to execute tasks at scale while retaining precise control is essential to success. Spectro Cloud helps you Run Kubernetes at scale. Anthony Newman, Senior Content Leader gives us more insight into this UK-based software company that offers a SaaS product that simplifies the complex management of Kubernetes clusters and associated applications for various industries, ranging from healthcare to robotics. Anthony discusses their outreach strategies. Through events like KubeCon and o...
Elevating the User Journey Through an Intuitive Website & Refined Content | Interview with Becky Thal from Sumdog
August 22, 2023 10:22 - 14 minutes - 5.61 MBPersonalized learning has the remarkable ability to transform education by tailoring the learning experience to the unique needs and strengths of each individual student. Sumdog makes that a reality with their personalized maths and spelling practice and tests. Becky Thal, Regional Growth Manager discusses the company's online learning platform designed to engage K-8 students, particularly those struggling with learning. Sumdog's game-based and adaptive platform boosts students' confidence, ...
Leveraging AI, IoT, and Blockchain Technologies for Sustainable Business Growth | Interview with Kawthar Bishawi from LogesTechs
August 21, 2023 11:58 - 13 minutes - 4.79 MBIn the intricate landscape of modern business, maintaining precise control over logistics operations stands as an imperative foundation for streamlined efficiency and sustainable success. LogesTechs is your go-to comprehensive and complete logistics system. Kawthar Bishawi, Marketing Manager helps us understand how LogesTechs’ delivery management system employs AI and data analytics to enhance efficiency, reduce costs, and address industry pain points such as transparency, high logistics cos...
Maximizing Conversion Rate Optimization & Fostering Meaningful Relationships | Interview with Patrick Lum from AsteroidX
August 21, 2023 10:54 - 11 minutes - 4.41 MBWant to make more money? The exponential growth of e-commerce has propelled Amazon into a dominant force, reshaping how businesses sell and consumers shop in unprecedented ways. AsteroidX help maximize profits for Amazon Sellers. Patrick Lum, Co-Founder, discusses their specialization in helping third-party Amazon sellers increase their sales through data-driven advertising. AsteroidX employs a multifaceted strategy for client acquisition, with a strong emphasis on outbound outreach. Through...
Maximizing Conversion Rate Optimization & Fostering Meaningful Relationships | Interview with Patrick Lum from AsteroidX
August 21, 2023 10:54Want to make more money? The exponential growth of e-commerce has propelled Amazon into a dominant force, reshaping how businesses sell and consumers shop in unprecedented ways. AsteroidX help maximize profits for Amazon Sellers. Patrick Lum, Co-Founder, discusses their specialization in helping third-party Amazon sellers increase their sales through data-driven advertising. AsteroidX employs a multifaceted strategy for client acquisition, with a strong emphasis on outbound outreach. Through...
Fueling Growth Through Optimization, Personalization, and Iterative Content | Interview with Andrew Kumar from Uniform
August 18, 2023 14:50 - 19 minutes - 17.5 MBSuccess in today's fast-paced business landscape hinges on the ability to build faster, test faster, and ultimately, win faster. Uniform’s visual workspace for digital teams helps you deliver winning experiences faster - with content, data, and design from anywhere. Andrew Kumar, Global Vice President discusses their digital experience composition platform. Their platform's flexibility and composition capabilities allow for the rapid development of web and app content, addressing pain points...
Mastering Product Messaging & A Lead-Generation Website | Interview with Hannah Conrad from LeanDNA
August 18, 2023 14:26 - 13 minutes - 11.9 MBInventory optimization isn't just a strategy; it's a business imperative that empowers you with control over your operations and outcomes. LeanDNA is the leading inventory optimization and execution platform for manufacturers. Hannah Conrad, Content Marketing Manager dives into how LeanDNA uses prescriptive analytics and augmented intelligence to decrease excess inventory, enhance customer on-time delivery, and reduce shortages. The platform is tailored for discrete manufacturers, connecting...
The Critical Synergy Between Sales and Marketing in Driving Sales-Led Growth | Interview with Steve Murphy from PayNearMe
August 17, 2023 13:31 - 11 minutes - 10.3 MBA seamlessly optimized payment process is key in today’s online world and a key step within the customer journey, shaping not only convenience but also the overall satisfaction of every interaction. PayNearMe is a modern, reliable payment platform that facilitates cash, debit, credit, ACH, and mobile-first payments. Steve Murphy, Director of Marketing, discusses the company's mission to simplify and modernize payment experiences, especially in industries where payment processes are cumbersom...
The Significance of Dynamic Content and Personalization | Interview with Victoria Samways from Major Tom
August 17, 2023 12:29 - 12 minutes - 11 MBAmidst the clamor and competition of a crowded marketplace, the quest to stand out and capture attention means relying on innovation and talent. Major Tom helps you find clarity in that chaos. Victoria Samways, marketing and brand manager discusses their full-service marketing agency aimed at helping organizations excel in today's complex landscape. Major Tom's team of specialists covers strategy, marketing, development, and creative aspects. The agency serves diverse industries, including e...
Elevating Growth Through Brand Awareness and Cohesive Messaging | Interview with Mallory Green from AtData
August 16, 2023 11:12 - 18 minutes - 16.8 MBThe convergence of data and intelligence is transforming industries and unlocking possibilities. And AtData is giving you that power. Mallory Green, Vice President of Marketing discusses the company's focus on email address intelligence and how it benefits marketers, salespeople, and businesses collecting consumer data. AtData provides accurate and privacy-compliant email-centric data solutions that validate and verify customer data, enabling the development of actionable customer profiles. ...
Crafting Seamless Journeys: The Intersection of User Experience and Website Design | Interview with Alec Barr from Askable
August 16, 2023 10:34 - 15 minutes - 13.8 MBGaining insights from customers isn't just valuable, it's essential for businesses looking to thrive in today's dynamic and customer-centric market landscape. Askable is a platform designed to simplify and expedite the process of finding research participants. Alec Barr, Head of Agency Growth & Research joins us to discuss Askable and their offering of active, targeted recruitment for user research, catering to various research needs regardless of whether they're focused on B2C, B2B, or nich...
Nurturing Growth Through a People-Centric Demand Generation Strategy | Interview with Jordan Bell from Agency Bell
August 15, 2023 10:25 - 15 minutes - 5.68 MBThe world of advertising for law firms is undergoing a transformative shift, driven by AI-driven strategies and innovative approaches that redefine how legal services connect with their clients. Agency Bell is a premiere AI-Driven digital advertising agency for law firms. Jordan Bell, CEO, discusses their innovative approach to digital marketing, using AI, automation, and machine learning to optimize advertising campaigns for businesses that generate leads and require sales team interaction ...
Elevating Conversion Rate and User Experience through Website Optimization | Interview with Erin Seo from Knovva Academy
August 15, 2023 10:03 - 10 minutes - 3.85 MBOwning your academic success grants you power and privilege. And Knovva Academy helps students do just that. Erin Seo, Head of Marketing and Business Development gives us insight into their education consulting service that empowers students and educators globally. They blend traditional curriculum with experiential learning and online courses to prepare students for success in the 21st century. They work with government organizations, schools, and students worldwide. Knovva Academy has two ...
Navigating Growth & Online Excellence through Data-Driven Insights | Interview with Dimitra Eleftheriou from LAIIER
August 14, 2023 09:49 - 13 minutes - 12.3 MBElevating buildings to be smarter and safer isn't just about technology – it's about ensuring occupant well-being too. LAIIER and its smart technology help you monitor and protect your buildings. Dimitra Eleftheriou, Lead Digital Marketing & Growth Manager joins us to discuss this technology startup specializing in water leak detection for smart buildings. LAIIER's main focus is on providing easy-to-install sensors and technology that benefits facilities managers, system integrators, and ins...
How a Captivating and Interactive Website Draws Users into Innovative Solutions | Interview with Jessica Day from Precision AI
August 14, 2023 09:20 - 16 minutes - 14.8 MBFarming is the foundation of our food supply and the environment. Precision AI's innovative approach is making farming practices healthier, more sustainable, and more efficient for the benefit of both farmers and the planet. Jessica Day, Sr. Marketing Manager helps us understand how Precision AI uses advanced drones and AI technology to enhance farming practices. They aim to reduce agricultural chemical waste and provide targeted weed-spraying solutions using drones and AI. Jessica discusses...
Nurturing Brand Growth Through Strategic Engagement | Interview with Katie Oakes from Optera
August 11, 2023 11:58 - 17 minutes - 6.12 MBScaling sustainability has become a key mission for organizations seeking to harmonize growth with ecological responsibility. Helping companies scale sustainably is Optera. Katie Oakes, VP of Marketing discusses Optera's software that assists corporations in understanding their emissions, particularly those with complex global supply chains and extensive facilities. Optera has evolved from a consulting firm to a software provider with a target audience of enterprise-level businesses, and the...
Fostering Decision-Making and Seamless Client Journeys | Interview with Frances Scott from Codestone
August 11, 2023 11:04 - 12 minutes - 4.82 MBCloud software has revolutionized industries and propelled businesses toward success through enhanced efficiency and innovation. Codestone helps you future-proof your business with cloud technology. Frances Scott, SAP ERP Marketing Manager discusses the company's role as a management consultancy aiding businesses to streamline processes, enhance efficiency, and implement cutting-edge software from brands like SAP and Microsoft. Codestone's services assist in the implementation of Enterprise ...
Delivering Comprehensive Value through Strategic Decision-Making | Interview with Christian Kunkel from Fingercheck
August 10, 2023 14:39 - 13 minutes - 4.9 MBSome tasks are repetitive and boring, but oh-so necessary. So we can automate, iterate, and optimize to make those boring tasks effortless. Automate your payroll and HR systems with Fingercheck. All of the perks of enterprise-level payroll and HR management, with none of the effort. Christian Kunkel, Head of Marketing discusses their AI-driven approach to streamline business operations. Fingercheck's Pay on Demand feature allows employees to access their earned wages before payday, offering ...
Crafting a Cohesive Customer Journey through Messaging Consistency and Branding | Interview with Evelyn Cools from Butterfly.ai
August 10, 2023 13:57 - 16 minutes - 5.47 MBWe’re all navigating remote work and discovering innovative ways to connect disconnected teams. Butterfly.ai is helping create employee experiences frontline teams deserve. Evelyn Cools, Marketing Manager joins us to discuss Butterfly.ai’s focus on improving engagement and happiness for desk-less employees through actionable insights and open conversations facilitated by their platform. They target companies with a significant hourly desk-less workforce, particularly in supply chain, manufac...
The Power of Face-to-Face Interactions in Fostering Trust & Driving Conversions | Interview with Chad Waite from PermitFlow
August 09, 2023 12:20 - 18 minutes - 6.3 MBNavigating the world of permit applications and approvals has long been a source of frustration for builders and contractors. PermitFlow is changing that. Chad Waite, Head of Growth discusses the company's role as a tech-forward solution in simplifying and expediting the complex process of obtaining construction permits. Chad emphasizes the significance of partnerships and tailored digital marketing strategies in their client acquisition efforts. PermitFlow's client acquisition strategy enco...
The Impact of a User-Centric Website on Conversion & Engagement | Interview with Rebecca Ledbetter from NextFab Play Button
August 09, 2023 12:20 - 10 minutes - 3.49 MBIt’s a wonderful thing to be creative and to have the power to unleash, but we need the perfect space to turn those ideas into reality. NextFab is a network of collaborative maker spaces for creators of any skill level or interest. Rebecca Ledbetter, Director of Marketing joins us to discuss this Philadelphia-based membership-based maker space. NextFab operates like a gym, offering members access to various workshops such as woodshop, metal shop, 3D printing, and more. Rebecca discusses how ...
Nurturing Business Growth Through Personalization and a Value-First Approach | Interview with Julianna Francesca from The Business of Marketing
August 08, 2023 12:20 - 16 minutes - 5.37 MBAt the heart of successful marketing lies the fusion of brand identity and storytelling that not only captures attention but also forges lasting connections with audiences. Julianna Francesca, marketing professional and the Founder of The Business of Marketing, focuses on helping businesses identify, capture, and communicate their core value to their target audience through emotional brand strategies. The Business of Marketing method helps businesses of all sizes create strategic Marketing P...
Fueling Conversion Success with a Content-Powered Strategy and Product-Led Website | Interview with Aquibur Rahman from Mailmodo
August 08, 2023 11:48 - 10 minutes - 3.88 MBUnlocking the power of email marketing isn't just about crafting compelling messages; it's about optimizing conversions with every click. Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. Aquibur Rahman, Founder introduces this modern email marketing platform that enhances ROI by integrating interactive elements like forms, quizzes, games, and polls within emails, reducing user friction and boosting con...
Elevating Conversions with a User-Friendly Product-Led Growth | Interview with Andrew Kordek from iPost
August 08, 2023 10:01 - 12 minutes - 4.43 MBCatering to the contemporary customer entails harnessing their data for tailored brand interactions and personalization. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Andrew Kordek, VP of Customer Engagement, Support & Marketing joins us from iPost, an email messaging platform. Andrew highlights Ipost's specialization in specific niches such as franchises, casinos, publishing, universities, and associations, which sets them apart from...
Striking the Perfect Balance: Showcasing Expertise Through Playful Proficiency | Interview with Alex Brown from Campfire
August 07, 2023 11:18 - 16 minutes - 15.4 MBTikTok is revolutionizing the way brands connect with today's dynamic and ever-evolving audiences. So companies like Campfire are bridging the gap between millennial and Gen Z audiences by helping brands connect with these demographics in authentic and engaging ways. Alex Brown, the co-founder of Campfire, discusses how traditional advertising methods are often ignored by these generations, and Campfire's approach involves pairing brands with content styles that resonate with young audiences...
Dynamic Growth Initiatives in the Web3 and NFT Landscape | Interview with Shae Biron from Sales Palm NFT Studio
August 07, 2023 10:47 - 14 minutes - 13.2 MBThe narrative is shifting; from mere reach on social media to a realm where communities engage directly with and invest in beloved brands. Web3 & Award-Winning ABM Marketer, Shae Biron joins us from Palm NFT Studio in Boston. Palm NFT Studio is a tech company that collaborates with artists, brands, IP owners, and entertainment companies to redefine audience engagement using NFTs (digital collectibles). They develop complete web 3.0 strategies, create marketplaces, execute primary and seconda...
Elevating Website Impact for Lead Generation & Meaningful Conversions | Interview with Andrea Bonaiuto from Thrust Carbon
August 07, 2023 09:53 - 15 minutes - 14 MBOur travels, adventures, and actions don’t have to cost the Earth, they just have to cost us some money and peace of mind. Thrust Carbon is a company focused on making travel environmentally friendly. Andrea Bonaiuto, Head of Marketing, discusses Thrust Carbon's mission to provide technology to forward-thinking companies for achieving net-zero goals through carbon emissions reporting, reduction, and removal. Their clients include travel management companies, online booking tools, and large e...
Offering Value and Building Community Through Multi-Channel Growth | Interview with Joely Syme from 1BusinessWorld
August 04, 2023 10:00 - 11 minutes - 4.1 MBThe digital world is overwhelming but it also means that we have boundless possibilities with an abundance of resources and vibrant communities at our fingertips. Connecting people and making sure to add value is 1BusinessWorld, a business-to-business ecosystem that helps entrepreneurs, business owners, and investors communicate, learn, and connect with each other. Joely Syme, Senior Vice President of Communications joins us to dive deeper into the work of 1BusinessWorld. Joely and the team ...
Fostering Successful Growth Through Community and Branding | Interview with Mason Cosby from Sales Assembly
August 03, 2023 13:26 - 13 minutes - 4.74 MBTo invest in your team’s growth and skill development is to directly invest in your business’ success. Sales Assembly’s platform provides elevated learning and development for go-to-market teams in the B2B tech sector. Mason Cosby, Director of Demand Generation highlights that Sales Assembly offers industry thought leaders, experts, and practitioners who regularly teach sales, customer success, and marketing strategies, emphasizing engagement, community, and outcomes. The platform's unique a...
Scalable Sales Engagement Through Personalized Marketing and Strategic Website Messaging | Interview with Brandon Hoe from Oxeye
August 03, 2023 12:50 - 17 minutes - 6.32 MBInnovation in the cybersecurity realm hinges on the crucial shift towards automating the once labor-intensive tasks that security and development teams used to handle manually. Oxeye is an application security testing company. Brandon Hoe, VP of Marketing, discusses their specialization in addressing the specific needs of modern-day applications in the cybersecurity industry. Brandon emphasizes how their approach simplifies the application security process and reduces operational costs. Bran...
The Impact of Live Events on Enhancing Client Engagement and Driving Growth | Interview with Adam Burak from Freemarket
August 02, 2023 10:18 - 13 minutes - 4.47 MBHaving access to a global market can be a transformative force, offering opportunities for growth and expansion. Freemarket is a global cross-border payment provider aiming to facilitate international trade and remittance. Adam Burak, Marketing, Online Sales and Event Professional joins us to give more insight into Freemarket and their impressive list of 500 corporate clients. They serve SMEs struggling with cross-border payments, as well as financial service firms in gaming, gambling, and P...
Building a Value-First Website for Meaningful Contributions and Lasting Impact | Interview with Irit Eizips from CSM Practice
August 02, 2023 09:52 - 17 minutes - 16.1 MBThe significance of customer success and delivering exceptional customer value has become more critical than ever. CSM Practice empowers B2B companies by offering a highly effective and scalable customer success strategy. Irit Eizips, Chief Customer Officer & CEO and world-renowned expert in customer success strategies joins us to discuss CSM Practice's pivotal role in shaping customer success approaches since 2013, primarily for technology and software companies. CSM Practice’s client acqui...
Empowering Growth Through Customer-Centric & Lead Generation Websites | Interview with Lori Stout from Bigleaf Networks
August 01, 2023 11:08 - 12 minutes - 4.64 MBOur businesses are more reliant on the internet than ever before, shaping the very foundation of how we operate and connect with the world. But that doesn’t mean it has to be complicated. Bigleaf Networks provides internet connectivity without complexity, making it easy for IT pros and their organizations to conduct business on the internet with confidence. Lori Stout, Chief Marketing Officer gives us more insight into Bigleaf Network’s specialization in SD-WAN and how they help businesses w...
The Website: A Gateway to Education, Discovery, and Product-Led User Experience | Interview with Oliver Smith from TerminusDB
August 01, 2023 09:13 - 14 minutes - 4.71 MBData is the lifeline of the modern world, fueling innovation, driving decision-making, and unlocking the untapped potential of businesses. We welcomed Oliver Smith, Content Lead at TerminusDB, a database company that offers an open-source document graph database. They recently launched a headless content management system called Terminus CMS. The CMS is aimed at developers who need a solution to make data and content, across organizations, discoverable and usable. Especially in complex envir...
Empowering Progress with Engaging Funnelling and Synergistic Growth Strategies | Interview with Chris Clark and Mike Burica from WorkForge
July 31, 2023 10:56 - 16 minutes - 5.78 MBUnlocking the true potential of a workforce begins with the transformative power of education, which not only strengthens businesses but also empowers individuals. Chris Clark, Director of Marketing & Communications, and Mike Burica, Chief Commercial Officer join us from WorkForge, an education technology company focused on providing learning and development solutions for global manufacturers. WorkForge strengthens manufacturing by addressing challenges like labor retention and workforce dev...