Pathmonk Presents Podcast
1,049 episodes - English - Latest episode: 9 days ago - ★★★★★ - 4 ratingsCandid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...
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Episodes
What It Means To Truly Elevate The Customer Experience | Interview with Ryan Millman from UnDigital
October 21, 2022 07:30 - 17 minutes - 6.02 MBUnboxing a delivery or gift that you’ve ordered for yourself is pretty exciting. But it feels so much more satisfying when there is a personalized note, a little extra surprise, or even a discount. UnDigital helps eCommerce brands elevate your brand's unboxing experience with smart in-package personalization. Co-founder and CEO, Ryan Millman, gives us more insight into UnDigital’s inception and its mission to truly elevate the customer experience. With the same goal of offering value and a h...
Successfully Combining Outbound & Inbound Marketing | Interview with Jack Davies from AssessFirst
October 20, 2022 07:30 - 19 minutes - 7.35 MBCompanies should be working hard to nurture their employees; to create an environment where they thrive and offer the best version of themselves. AssessFirst has developed a predictive recruitment solution allowing companies to predict how well candidates and employees will succeed and thrive in their job. As AssessFirst’s solution is valuable to a broad range of industries and personas we were eager to learn more about their growth and outreach from the Marketing Manager, Jack Davies. Aimin...
Successfully Driving Outbound Strategies Alongside Inbound Efforts | Interview with JT Tompkins from Herrmann
October 19, 2022 07:30 - 14 minutes - 4.36 MBOur talent is the foundation of any successful business. Working to curate an environment that is engaging, challenging, and collaborative. Herrmann helps organizations do just that. They maximize your talent by harnessing cognitive diversity. Herrmann’s thinking insight SaaS platform makes it easier for managers and teams to communicate, collaborate and solve problems more effectively using our proprietary Whole Brain® Thinking methodologies. The Chief Growth Officer, JT Tompkins, discusses...
How to Successfully Help Prospects in a Complex Buying Journey | Interview with Nichole Kelly from Windward
October 18, 2022 07:30 - 11 minutes - 3.92 MBWorkflows are essential to streamlining and optimizing teamwork. So Imagine workflows that work. Integrations that align effortlessly. Data that delivers in real-time. Windward has created Flow, a holistic solution that Eliminates complexity in IT Operations and empowers IT organizations to keep up with an ever-accelerating world. The VP of Growth, Nichole Kelly dives into the businesses and people they serve best. Our host wanted to learn more about their growth efforts and as the team tran...
How to Transition a Growth Engine from Outbound to Inbound | Interview with Pete Eisen from Claira
October 17, 2022 07:30 - 18 minutes - 6.02 MBWith a growing gap in skills within our workforces, it’s often hard to really place people in roles that best suit their potential and competencies. Claira’s platform unleashes the true potential of your workforce using advanced competency science and machine learning. With such a unique solution and new category, we were eager to learn more about this growth engine from the VP of Sales, Pete Eisen. It is less about the solution and more about education. Pete and the team work to educate pro...
Deliver Exceptional Customer Experiences for Subscription Businesses | Interview with Dan Cohen from Upscribe
October 14, 2022 07:30 - 15 minutes - 5.21 MBWe’re always working to improve customer experiences. A critical element to retention and brand loyalty which in turn encourages advocacy and referrals. Upscribe enables eCommerce merchants to leverage the true power of subscriptions to move beyond recurring transactions to build long-lasting customer relationships. With Out-of-the-box tools you can easily build, grow, or scale your Shopify subscription and retention business; creating beautiful customer experiences that treat your subscribe...
Growth Marketing Insights to Better Serve Varying Buyer Personas | Interview with Kembra Howell from SitePro
October 13, 2022 07:30 - 14 minutes - 5.02 MBThere is critical infrastructure that sets the foundation for our daily lives. From energy to water to agriculture. As these mission-critical industries work to serve their communities who helps them do better while ensuring a safe and promising environment? SitePro offers a multitude of products that help these industries confidently monitor, control, and analyze data from facilities from anywhere. Kembra Howell, Marketing manager, provides us with an overview of the different industries th...
Optimizing Messaging and Content for a Converting Buying Journey | Interview with Jasmine Glasheen from Surefront
October 12, 2022 07:30 - 15 minutes - 5.07 MBIt’s critical that businesses work to remove any barriers to conversion. Giving users a frictionless buying journey that enhances their experience. Surefront offers product lifecycle management software that helps Brands and Retailers streamline workflows and launch products faster; calming the chaos and improving the buying experience. Content Marketing Manager, Jasmine Glasheen helps us understand the role of content and messaging in their buying journey. Jasmine has worked to improve mess...
How to Successfully Drive Awareness For Your Web App | Interview with Sierra Dowd from Sesh
October 11, 2022 07:30 - 15 minutes - 4.9 MBThe pandemic gave us the opportunity to spend more time at home, and connect with our families and children. Although quality time was welcomed, parenting is no easy feat. Sesh helps parents build healthy relationships with their children, and manage behavioral issues. Head Of Marketing & Community, Sierra Dowd gives us insight into what it takes to drive awareness for their web app. Through quality content, micro-influencers, and press, the team draws prospects to their website. Their websi...
How To Successfully Create Unique Digital Experiences | Interview with West Paschal from Alpine IQ
October 10, 2022 07:30 - 15 minutes - 5.57 MBYour customers won’t remember the special features of your product, they won’t even remember the price. They will remember the experience you provided. On their mission to solve the world's largest legal use cannabis market problems, Alpine IQ has developed a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online across other highly regulated industries. As they help their clients create unique digital experiences for their customers we wante...
How to Grow a B2B Business With TikTok Ads | Interview with Sheri Shiver from Lawn Buddy
October 07, 2022 07:30 - 16 minutes - 5.55 MBThere’s no need to be embarrassed, it’s ok if you don’t want to mow your lawn. It’s even ok if you have no idea how to, or have no idea where to start. That’s why you bring in the professionals. Supporting lawn care professionals, so they can do the best job for us, is Lawn Buddy. Lawn Buddy is a veteran-owned, all-in-one software company helping lawn and landscape professionals easily manage and grow their businesses. In this niche marketplace, we were eager to learn more about their growth...
Building Strong Brand Affinity and Converting Buying Journeys | Interview with Brandon Salisbury from Tilt
October 06, 2022 07:30 - 12 minutes - 4.08 MBLife happens. Things happen and sometimes you have to step away from your usual life routine. Tilt ("Talent in Leave Technology") is a leave of absence platform that makes it easy for employees to take time away from work when life happens. Tilt helps companies balance empathy with economics, helping to foster employee relationships. The VP of Marketing, Brandon Salisbury dives into the brand values at Tilt and the importance of building brand affinity. On their mission to drive converting b...
Align SEO & Content Marketing To Create Converting Buying Journeys | Interview with Brittany Bronson from LinkGraph
October 05, 2022 07:30 - 15 minutes - 4.99 MBContent is how your audience finds you. Creating quality, SEO-optimized content is how your audience chooses you. LinkGraph’s data-driven approach helps to transform websites into conversion machines. As an award-winning, full-service SEO, Digital Marketing, and Web Design Agency, we were eager to learn more from Senior Content Strategist, Brittany Bronson. Brittany is an award-winning writer with 10 years of experience. She dives into the critical role of content marketing and what it means...
Producing UnGated, Valuable Content To Your End User | Interview with David Schwab from Funraise
October 04, 2022 07:30 - 18 minutes - 5.79 MBHelping people do good is extremely rewarding; creating a domino effect of social change and responsibility. Funraise is spearheading change by providing a collection of nonprofit fundraising tools making it enjoyable and effortless for organizations to create an impact around the world. The Director of Growth Marketing, David Schwab, to dive deeper into their all-in-one digital-fundraising platform while highlighting their growth efforts as a late-stage startup. With the simple goal of pro...
Leveraging Data-Driven Decisions To Drive Growth | Interview with Jake Browett from Venture Forge
October 03, 2022 07:30 - 15 minutes - 4.97 MBHave you heard of Amazon? You know, the King of eCommerce; the largest consumer platform in the world. Well, brands are working hard to serve customers where they are, but it’s not easy and it’s not quick. Venture Forge is a global Amazon growth agency, who are helping brands drive sales and growth on the world's largest sales channel. As successful Amazon business builders themselves, we were eager to learn more from Jake Browett, Amazon Paid Advertising Manager. As Venture Forge helps bran...
Mastering Content To Better Support Buyers in the Finance Industry | Interview with Katie Hayes from OzoneAPI
September 30, 2022 07:30 - 14 minutes - 4.98 MBWe all have a desire to feel protected and safe, it makes us happy and empowered. As open banking is a rapidly growing and new space, banks have the same desire for protection. Just like the ozone layer protects the earth, Ozone API shields account providers from the complexities of open banking and open finance. The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry. Mastering a content strategy is cri...
Drive Growth Through Community Engagement and Customer Ambassadors | Interview with Michael Pirovano from Alloy
September 29, 2022 07:30 - 13 minutes - 4.25 MBCustomers can be your greatest sales tool. Providing a heightened experience and service that encourages a brand ambassador can be your greatest asset when driving growth. The Creative Marketing Director at Alloy, Michael Pirovano, dives into the power of community engagement and customer ambassadors when growing a new and innovative solution. Alloy is a new-generation gaming platform ecosystem, built with web3 tools and integration in mind. Gamers will own their games and digital assets, de...
Increase Conversions With A Simplified-OnBoarding Journey | Interview with Michelle Zelena Brewer from Appreciate
September 28, 2022 07:30 - 11 minutes - 3.78 MBHow fashion meets web3. Our guest today, marketing lead, Michelle Zelena Brewer, gives us an overview of Appreciate and how this platform optimizes ownership utility, mindful consumerism, and community engagement. Appreciate is a digital wallet to manage your luxury collection; helping you invest, insure, and explore your luxury world. With this new concept and expanding web3 market, we were eager to learn about Michelle’s marketing efforts and strategies. Education, community, and networkin...
3 Key Growth Marketing Channels: From Top to Bottom of The Funnel | Interview with Dallas Price from Co.Labs
September 27, 2022 07:30 - 11 minutes - 3.87 MBGrowing and building a start-up is no easy feat, trust us, we know. But it’s people like Co.Labs who make it easier to navigate. Co.Labs is an independent non-profit that helps Saskatchewan Tech Startups navigate the path from idea to $1M in annual revenue. The Program and Marketing Lead, Dallas Price dives into their own growth marketing efforts and how they work to reach their audience. With a focus on community and events, the team at Co.Labs can connect with and convert prospects. The te...
Taking a Customer-First Approach to Influence Website Messaging | Interview with Kelly O'Dwyer-Manuel from Axiomatics
September 26, 2022 07:30 - 16 minutes - 5.32 MBAs business security becomes more of a priority with expanding remote teams and the growing complexities of data infrastructures, Axiomatics is enabling enterprises to manage access based on what their corporate access policy demands. The Axiomatics Authorization Platform is an attribute-based access control (ABAC) solution designed to address enterprise application and database access challenges across any type of infrastructure. With this complex topic and growing market demand, we were ea...
A Growth Marketing Perspective From The Head of Content & Communications | Interview with Joe Lazer from A.Team
September 23, 2022 07:30 - 21 minutes - 7.1 MBTeams really matter. Any invention, innovation, or design has an A-Team behind it. Through the power of great teams, A.Team is helping growing companies accelerate product development, as the first members-only network of the world’s top engineers, product managers, designers, and marketing talent. Setting the stage for a new concept and way of thinking can be challenging for any marketing team. The Head of Content and Communications, Joe Lazer gives us his perspective on growth marketing. W...
Why You Should Invest More Time In Curating a Community | Interview with MK Getler-Porizkova from Loop & Tie
September 22, 2022 07:30 - 13 minutes - 4.65 MBAs businesses re-analyze their carbon footprint and sustainability programs they look for unique ways to uphold brand values and build trust with prospects. Loop & Tie is the first and only carbon regenerative corporate gifting platform, enabling companies to engage in global gifting that gives back. CMO, MK Getler-Porizkova, helps us to understand the power of gifts that give back and how this maintains customer loyalty and relationships. With this unique platform, MK proudly hones in on th...
How to Successfully Build Up a Waitlist For Your New SaaS Product | Interview with Olivier Roth from The Swarm
September 21, 2022 07:30 - 19 minutes - 6.22 MBFinding the best talent is a key step in any growing startup. As founders work to expand and grow The Swarm encourages you to hire through and beyond your network; to focus on top talent your supporters know and trust. The Swarm brings together the collective networks of your team, investors, and advisors, letting you spark amazing referrals — at scale. The Head of Growth, Olivier Roth dives into their own efforts and how they understand the pains and challenges of discovering new talent. Ol...
Why You Should Automate The Customer Experience | Interview with Kristin Dorsey from Linc
September 20, 2022 07:30 - 13 minutes - 4.72 MBCustomer experience and service directly impact revenue. It is critical to prioritize customer support in order to influence business success and customer loyalty. Helping businesses deliver extraordinary customer experiences through conversation is Linc. Linc’s CX Automation platform built for retail powers an infinitely scalable digital workforce for real conversations that solve real problems for your customers. The VP of Marketing, Kristin Dorsey passionately dives into her love for bett...
Why You Should Personalize and Deepen Your Customer Relationships | Interview with Jennifer Crowley from eQuo
September 19, 2022 07:30 - 15 minutes - 5.21 MBTrust sets the foundation for both doing and retaining business. Our guest today, Jennifer Crowley, Marketing Director at eQuo, reminds us to personalize and deepen customer relationships in our efforts to better serve and understand our customers. eQuo has an incredible and impressive initiative to connect small businesses and founders to all the stakeholders they need for success. eQuo’s matchmaking platform serves under-represented groups in their mission to build their own businesses. Je...
How Product Marketing Can Enhance The Customer Buying Journey | Interview with Steven lin from Semarchy
September 16, 2022 07:30 - 15 minutes - 4.69 MBCompanies manage, empower and streamline with multiple systems, solutions, and platforms. But with all these separate entities are we getting the most value out of them? Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Steven Lin joins us to discuss his role as product marketing manager and what it entails at Semarchy. Focused on combining the customer voice with the voices of the internal...
Growth Marketing in The Financial Services Industry | Interview with Sal Avelar from NexJ
September 15, 2022 07:30 - 13 minutes - 4.32 MBWe want those who manage our wealth to be empowered by innovative and intelligent tools so they can help us reach our financial goals in the best way possible. NexJ Systems is the pioneer of Intelligent Customer Management; helping Wealth Management, Private Banking, Corporate, and Commercial Banking, and Insurance firms revolutionize their business. Sr. Director, Growth Marketing & Demand Generation, Sal Avelar offers us more insight into the market they serve and what it takes to turn webs...
Building Communities and Relationships to Drive Conversions | Interview with Auseh Britt from Capitol Canary
September 14, 2022 07:30 - 18 minutes - 5.83 MBDriving advocacy campaigns and influencing policy is no easy feat. But Capitol Canary is on a mission to revolutionize how policy is won. Capitol Canary provides advocacy and intelligence products for government affairs teams who want a winning edge in their policy battles. Senior VP of Marketing, Auseh Britt helps us understand the audience they serve and what it takes to support this unique market and their buying journey. Tackling both digital and offline channels, the team focuses its ef...
Industry Spotlight: Growth Marketing in the Healthcare Sector | Interview with Manning Cheng from GenXys
September 13, 2022 07:30 - 13 minutes - 4.77 MBFinding the right medication can be exhausting, time-consuming, and even more detrimental to your health. As each individual takes on medical battles, there are better ways to provide the right medication. GenXys is an evidence-based platform for precision medication management; helping to solve healthcare’s most pressing challenges. Marketing and customer success manager, Manning Cheng delves into the industry they serve and what growth marketing means in this niche, B2B market. Taking on w...
Website Copy That Speaks Directly to Your Persona | Interview with Daniel Benin from Hired Hippo
September 12, 2022 07:30 - 14 minutes - 5.15 MBNothing feels more rewarding than finding a working environment that is about more than just a job. Hired Hippo matches top talent to careers they'll love and companies to top talent that’s vetted and aligned to their roles. Hiring Advisor, Daniel Benin dives into the company’s effort to transform and streamline the hiring process for the employer and employee. Daniel offers insight into their acquisition channels and the importance of website copy and messaging in their buying journey. Work...
The Dos and Don'ts for Great Website Performance | Interview with Scott Batchelor from XWP
September 09, 2022 07:30 - 15 minutes - 5.41 MBMaking the web more accessible and successful is the core of XWP; who build world-class web solutions with enterprise media and technology companies. Senior content creator, Scott Batchelor joins us to dive into his role and the importance of accessible content in their organic growth efforts. As XWP focus on website performance for their customers, we were eager to learn more about their own website. Prioritizing education and recruitment their website plays a critical role in their busine...
How to Serve Distinct Personas On One Homepage | Interview with Vaishnavi Ravi from Poka
September 07, 2022 07:30 - 14 minutes - 4.76 MBHow rewarding is it to modernize, automate and streamline traditional markets; giving them the power to digitally transform? Poka is a web and mobile app that helps manufacturers drive performance by empowering workers to learn, solve problems, and share knowledge in real-time on the factory floor. Poka is an innovative leader in the space and Director of Product Marketing, Vaishnavi Ravi helps us understand why. As the director of product marketing, she delves into the digital journey of th...
Market Spotlight: How to Nail Product Experience | Interview with David Reed from ReadMe
September 07, 2022 07:30 - 20 minutes - 5.93 MBAn assured growth strategy is creating the best customer and product experience. As your customers come to love and respect your services, they’ll spread the word and champion advocacy. Prioritizing product experience as a driver of lead generation is ReadMe, powering interactive developer hubs that help them make their first call faster, troubleshoot quicker, and get insights into API usage. The VP of Sales, David Reed joins us to dive into this niche market, the teams they s serve best and...
Mapping Your Content to Each Stage of the Buyer’s Journey | Interview with Josh Spilker from Range
September 06, 2022 07:30 - 14 minutes - 4.66 MBCommunication is the foundation of the success of any team, but how can we manage it in our remote and hybrid worlds filled with different time zones and working routines? Range offers a range of solutions, wink, that equips remote and hybrid teams with better standups, meetings, and communication that inspires collaboration, and strengthens culture. The Director of Content, Josh Spilker provides us with insight into his content marketing efforts and the importance of mapping content accordi...
Executing Value Props for 2 Different Buying Personas | Interview with Matt Litwin from Mission
September 05, 2022 07:30 - 25 minutes - 8.37 MBEmbracing the remote-working world is a new challenge to be embraced by growing businesses. Mission is a platform that enables development teams to do their best work by building a community that brings together top engineers and supports them with an innovative engineering management platform to help them build like never before. Matt Litwin is the Head of Marketing at Mission and he passionately dives into their growth efforts and ambitions to better support their diverse buying personas. ...
The Power of Interactive Experiences in The Buying Journey | Interview with Hurriyeh Iftikhar from LiveLike
September 02, 2022 07:30 - 19 minutes - 5.83 MBCustomers are your best advocates, and improving their experience encourages them to spread the word. As users expect and demand more, LiveLike is on a mission to empower digital experiences and convert your audience to loyal fans. The VP of Marketing, Hurriyeh Iftikhar dives into the company’s growth and how they have transitioned from the sports industry to eCommerce. Helping to increase retention and enhance the buying journey we were eager to learn about their own efforts to interact wit...
Mastering Smart Outbound Strategies for an Offline Audience | Interview with Thomas Paris from PaySheperd
September 01, 2022 07:30 - 26 minutes - 8.19 MBStaying on budget, maintaining relationships, and avoiding billing errors are key goals when starting new projects. Helping manufacturers catch billing errors is PaySheperd; a SaaS platform that manages contractor billing, improves communication, and provides real-time visibility. The Director of Marketing, Thomas Paris, provides us with insights into this niche vertical and the challenges faced when serving enterprises in this industry and an offline audience. Thomas dedicates time to truly...
Industry Spotlight: Growth Marketing in Cyber Security | Interview with May-May Ogoigbe from NPC DataGuard
August 31, 2022 07:30 - 20 minutes - 6.26 MBIf your business is determined to work effectively, securely and without financial risk, data protection should be a part of your core. Helping to protect your businesses, data and clients is NPC DataGuard; an integrated security solution for mobile professionals who need to know their data is always safe and accessible. Marketing Manager, May-May Ogoigbe joins us to dive into her growth marketing efforts and what it takes to serve the cyber security industry. From brand advocates to thought...
Shifting to Persona-Led Marketing in a Competitive Vertical | Interview with Filip Galetic from Visual Composer
August 30, 2022 07:30 - 21 minutes - 6.58 MBNowadays, every business needs a website to stand out, be competitive and support our prospective customers. However, not everyone is an expert web builder or has the budget to execute it well. Visual Composer is a free website builder for WordPress that allows you to create professional-looking sites in minutes. The Head of Marketing, Filip Galetic joins us to dive into what it takes to drive growth in this competitive vertical. Having established themselves through their own quality conten...
How to Maximize Conversions With Ratings and Reviews | Interview with Andrew Smith from PowerReviews
August 29, 2022 07:30 - 19 minutes - 5.79 MBAs digital buyers become independent and do most of their research before ever reaching out to a business, ratings, and reviews are a pivotal point in these buying journeys. PowerReviews enables organizations to generate better quality customer product ratings and reviews in larger volumes and then analyze and benchmark all this data to optimize their UGC programs. Helping others to maximize conversions we were eager to learn more about their own marketing and growth efforts from the VP of M...
Successfully Executing Persona-Based Marketing | Interview with Kate McQuade from P360
August 26, 2022 07:30 - 15 minutes - 5.09 MBMarketing is like the Olympic rings. My network is one ring and yours the other and when they meet we grow and expand together. Our next guest joined us with this insight as she dove into her marketing efforts and experiences. Kate McQuade is the Director of Marketing at P360. P360 enables life science companies to proactively engage AI technology across all aspects of their business; from sales to patient journey to analytics. Kate dives into their persona-based marketing efforts, content ...
“Making the Radical Shift From Mass Marketing to One-to-One Marketing” | Interview with Chuck Moxley from Blue Triangle
August 25, 2022 07:30 - 22 minutes - 7.71 MBWe welcomed marketing innovator, co-author, co-founder, and current Global Head of Marketing at Blue Triangle (a leader in digital experience management), Chuck Moxley. With almost 30 years of experience in marketing for B2B/SaaS companies for brands like Pepsi, NFL, and Sears we were excited to learn more about his new book and him. Chuck has co-authored ‘An Audience of One’ with Jamie Turner. They are on a mission to help marketers drive better results by shifting their perspective from ma...
Tackling & Executing the Buyer's Journey and Messaging in Web 3.0 | Interview with Justin Ellery from Biconomy
August 24, 2022 07:30 - 18 minutes - 5.63 MBAll industries and businesses should have user experience set as a priority. By satisfying customers and providing value you promote growth and increase retention. Helping to improve and simplify the user experience for Web 3 projects is Biconomy; a developer platform that empowers blockchain developers to enable a simplified transaction and onboarding experience. In such a niche industry and new category we were ready to learn more about client acquisition, growth, and its own customer rete...
Inspiring and Generating Advocates with Customer Education | Interview with Jack Foster from WorkRamp
August 22, 2022 07:30 - 21 minutes - 6.95 MBLearning is an opportunity to grow and push us towards the best versions of ourselves. Employers can create an environment for growth and be a part of their employees’ journeys to greater team success. WorkRamp advances learning as a growth engine for your business with a flexible platform that empowers teams to develop top talent, exceed revenue targets, and inspire customers to become advocates. The VP of Marketing, Jack Foster gives us greater insight into the customers they serve best. N...
Shifting From a Lead Generation to a Demand Generation Mindset | Interview with Canberk Beker from DeepCrawl
August 19, 2022 05:30 - 18 minutes - 5.61 MBDo you know the foundations of successful inbound marketing? Yeah SEO. We know but yet so many of us fail to leverage the full revenue potential through search. Deepcrawl’s technical SEO platform helps you detect opportunities for growth and protects your site from revenue-sapping code — so that you can realize your website’s true search potential. The Head of Growth, Canberk Beker, dives into their audience outreach and the important shift from lead generation to demand generation. With a f...
Guiding Website Visitors Through Their Customer and Buying Journeys | Interview with Anita Dorf from The Neat Company
August 18, 2022 07:30 - 19 minutes - 6.08 MBHandling finances, dealing with payments, and managing bookkeeping can all be extremely overwhelming for new businesses, start-ups, and entrepreneurs. Helping you save time and money is The Neat Company; a financial management toolkit. The Marketing and Sales Executive, Anita Dorf gives us insight into their acquisition channels and strategies that best serve and reach their audience. The website is at the heart of their business and works to serve all stages of both the customer and buying ...
Ad Experiences That Don’t Disrupt the Buying Journey | Interview with Vishveshwar Jatain from Blockthrough
August 17, 2022 07:30 - 11 minutes - 3.44 MBAds can be frustrating for users and often disrupt a user’s buying journey, leaving them feeling frustrated and ready to leave a website. However, many businesses rely on the revenue generated from advertising. Blockthrough helps the world’s largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience. The Director of Marketing and Sales Operations, Vishveshwar Jatain gives us an insight into who they serve best and how they reach and cater to t...
How to Take Control of Complex Buying Journeys | Interview with Ben Barenholtz from Quivers
August 16, 2022 07:30 - 20 minutes - 7.18 MBConsumers are demanding more; hungry for direct-to-consumer (DTC) options, independent buying journeys, and heightened user experiences. Helping you take advantage of DTC opportunities is Quivers; sophisticated and powerful all-in-one software that gives brands full control of their commerce ecosystem. The VP of Marketing, Ben Barenholtz joins us to dive into their position as a unique product category and their strategies and efforts to acquire customers. From building credibility to ABM to...
Growth Marketing: Being a Sr. Marketing Manager in the Life Science Industry | Interview with Puja Shah from WhizAI
August 15, 2022 07:30 - 15 minutes - 4.92 MBWe love learning from marketers in unique and fascinating industries. So, we were excited to welcome Puja Shah, Senior Marketing Manager at WhizAI. Puja has a background in biotechnology, business management, and marketing. She was able to marry her skills and passions at WhizAI with her determination to be a key member of their growth. WhizAI is the only augmented consumer platform purpose-built for life sciences. Puja gives us insight into her growth marketing strategies, the role of their...
Pin Pointing the Right Persona and Tailoring Content Accordingly | Interview with Camela Thompson from CaliberMind
August 12, 2022 07:30 - 15 minutes - 4.96 MBCollecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accord...