Pathmonk Presents Podcast

How to shorten time from website visit to website lead I Interview with Karl Groves from Tenon

Karl Gowens is the CEO of Tenon. Tenon aims to build the best accessibility testing tools. He explains how to shorten time from visit to website lead. Tenon is built to lead the way in accessible user experiences. Karl has over a decade experience in doing IT consulting for the biggest companies in the world and biggest agencies in the US Government. He is an unstoppable force for change and thought-leader offer solutions to complex problems relating to universal usability. Today we speak ab...

How to grow your blog leads with 1k to 35k pageviews I Interview with Ben Goldstein from Nutshell

Ben Goldstein is the content marketing manager at Nutshell and joins us here today to discuss his approach to capturing attention in a crowded market, and [his own journey from entertainment journalist to content marketer / his advice for marketers who are trying to make their own content efforts ROI positive.

How Troops.ai got their first 10 customers I Interview with Dan Rich from Troops.ai

Dan Reich is CEO and Co-Founder of Troops.ai which is software that makes sales a team sport by empowering people, automating workflows and supercharging sales performance. Dan explains how this Troops.ai got their first 10 customers. In this episode we learn all hour their daily hustle that brought the first 10 customers. How did this founder leverage good old fashioned hustle and networking to grow their business initially...

Offering a product demo, a free trial or both? I Interview with Bostjan Bregar from Loop

Bostjan is passionate about his latest venture that helps businesses and entrepreneurs adopt high performance teamwork using disruptive email collaboration technology. During his career he has been growing and starting businesses in various sectors of the software industry operating out of Slovenia, USA and the UK. Today he shares his learnings about growing the business - we key insight of the conversation evolves around their stratgey to win clients online. Offering a product demo, a trial...

How this CEO is running cold call to win leads I Interview with Craig Caryl from SmartCSM

Craig Caryl is the co-founder and CEO of Smart CSM and shows how this CEO is running cold call to win leads. They developed a software product that makes buildings smarter. SmartCSM was built to solve the problem with paper in everyday building infrastructure management. In this episode we focus specifically on how Craig is running cold calls and how he has been teaching himself the necessary sales skills to find customers for his SaaS product...

How to grow a SaaS business exclusively with SEO I Josh Ho I ReferralRock

Josh Ho is the CEO of Referral Rock. An engineer by trade where the majority of his expertise and experience is in software product development and technology. Being an entrepreneur it has led him to develop skills in business development, marketing, client management, and sales. His current business is Referral Rock where they help businesses design, launch and manage customer referral programs. Where they believe every business has the potential to increase their word of mouth. The softwar...

Reaching clients efficiently offline I Amit AG I Richpanel

Paul Ironside is the Founder and CEO of CommercialTribe and spearheads the company’s vision and strategy execution. For the first 18 years of his career, Paul built and scaled sales organizations at both Gartner and CEB. The corporate cultures instilled a sales rigor and discipline that has helped him to appreciate the complexities of sales management, operations, as well as the development of reps and their managers. From Paul’s vision came CommercialTribe. Born as a practice platform for...

Reaching clients efficiently offline I Amit AG I Richpanel

Paul Ironside is the Founder and CEO of CommercialTribe and spearheads the company’s vision and strategy execution. For the first 18 years of his career, Paul built and scaled sales organizations at both Gartner and CEB. The corporate cultures instilled a sales rigor and discipline that has helped him to appreciate the complexities of sales management, operations, as well as the development of reps and their managers. From Paul’s vision came CommercialTribe. Born as a practice platform for...

Reaching potential clients efficiently offline | Interview with Michael McCarthy

Michael McCarthy is the founder and CEO of Inkit which is a software that helps to create and automate sending direct mail. Inkit’s SaaS solution enables companies to efficiently and intelligently communicate with their customers using printed, personalized mail. Their integrations with CRMs enable companies to send direct mail faster, more affordably, and more accurately than ever. Michael has a background of working with investment banking. In today’s episode, we heard a lot of interesti...

How to increase demo bookings? | Interview with Sean Leonard

In today’s episode, we are talking to Sean Leonard who is the CEO and co-founder of ActiveDEMAND. Sean is an entrepreneur with a track record of profitably growing technology-based product businesses. He has extensive experience in building global sales organizations, advanced e-marketing strategies, market-leading brand equity, and an execution-focused corporate culture. ActiveDEMAND is a marketing technology provider that helps businesses generate demand, improve conversion velocity, bui...

The special role of your website with an outbound marketing strategy? | Interview with Abhinav Agrawal

Today we speak with Abhinav Agrawal who is the co-founder and CEO of Rocket. They are a next-generation recruiting agency that believes data lets them deliver the best client and candidate experience. In more detail, Rocket is a software and data powered recruiting partner. They believe data, machine learning, and automation paired with experienced recruiters create the best experience for both their clients and candidates. They pair recruiters with advanced AI to help their clients hit thei...

Small website changes that can increase your conversion rate | Interview with Staisey Divorsky

In today’s episode, we are speaking with Staisey Divorski who is the vice president of marketing in EnPlug. EnPlug is a digital signage software that makes it easy to scale communications with compelling content delivered to screens across the room or around the world. They say it is the easiest way to put digital content onto any displays. Staisey is a data-driven marketer with a Ph.D. background and has over a decade of global media and communications expertise. She has blended a passion...

Growing your SaaS business through integrations | Interview with Gaurav Sharma

Gaurav Sharma is the founder and CEO of JustCall which grew out from SaaS Labs startup studio. JustCall is a cloud-based anytime, anywhere, any device phone system for sales and support teams. It takes seconds to get phone numbers in 58 countries and start making or receiving calls. Gaurav himself loves working on disruptive ideas related to B2B & Big Data space. He is passionate about building new marketplace based businesses and viral user acquisition. He strongly believes in Lean Startu...

How this agency increases website conversions for their clients | Interview with Ben Swartz

How to overcome your biases to increase conversions? Ben is an expert in digital marketing and shared what he has learned in Marcel Digital, which is is a custom website development firm and full-service digital marketing agency. Ben is a seasoned digital marketing professional and an entrepreneur who launched Marcel Digital in early 2003. MarcelDigital focuses on middle marketing firms from a variety of verticals including B2B, Education, Healthcare, Insurance, Finance, eCommerce and more...

Kelly Campbell - Leading an agency from a calm place

After 14 years of starting, scaling and selling her own digital agency in New York, Kelly loves helping other agency leaders do the same. She works with established agencies in the creative and tech industries, typically with $1-20MM in annual revenue, looking to transform and committed to investing in themselves and the healthy growth of their organization. As a consultant or coach, she takes a unique and holistic approach to helping agencies level-up—and helping CEOs define the life they...

Interview - Adam Broadway - Scaling SaaS with channel partners

In this episode, we are talking to Adam Broadway who is the co-founder of PlatformOS, which is a marketplace engine that connects people, products and projects. Their mission with PlatformOS is to allow anyone with the inclination to build digital technology solutions an easy and effective way of building their ideas and getting it out to market while minimizing the worry, stress, and financial burden that comes with the process. Adam was previously working with Adobe and from that experie...

Interview - David Bell - How does App Store Optimization work?

In today’s episode, we talk with David who is the co-founder & CEO of Gummicube - the provider of data, technology, and services for App Store Optimization. David Bell founded Gummicube with his Co-founder Anh Nguyen in 2010. Gummicube’s proprietary DATACUBE software helps marketers efficiently visualize search and behavioral trends in the App Stores and provides greater competitive insights that enable them to make smarter decisions for their apps more efficiently.  In the podcast, we focus...

Interview - Emeric Ernoult - Building an inbound strategy to win SMB clients

Emeric Ernoult is a Co-Founder and CEO of Agorapulse which is a social media management software that helps to leverage social data to rank and score audiences on Facebook, Twitter, and Instagram. Emeric considers himself a social media and Facebook marketing addict and that is why his business runs in the social media marketing space. We recommend checking out Emeric’s Twitter account where he posts interesting little experiments he has done in social media. Since Agorapulse is working mo...

Interview - Nick Corneil - Redefining the role of a website to grow a SaaS business?

Nick Corneil is the founder of Trainer+ which is a web and mobile platform for gyms and personal trainers with the goal to change how personal training is sold. More than just online workout tracking, the platform allows training providers to offer an ideal client/member experience and automate fitness management. Nick has spent his whole life in the fitness and sports industry, growing up on the sidelines of aerobics classes, and playing professional football in Europe. Before getting into ...

Matthew White - How to build your product around your clients' feedback?

Matthew White is the CEO and founder of Qebot which is an online and mobile advertising solution for local and hyper-local companies. It helps to purchase, access and manage all business software through one platform which helps companies to be more productive and have better automation through tool centralisation. Matthew is an expert in digital advertising and he has a diverse background in mobile advertising operations on both supply and demand side, search marketing (both SEO and PPC),...

Manan Shah – How to achieve 40% more demo sign ups

This time we met with Manan Shah, the co-founder and CEO of Recruiterflow, which is an integrated recruitment marketing and CRM software. They believe that recruitment has fundamentally changed and the winners will be the ones who proactively engage and nurture talent the way they do with their customers. Manan is obsessed with human productivity and Recruiterflow is the second SaaS company that he has founded. With all his experience and thrive towards efficiency and productivity, he crea...

Gil Eyal – Making dynamic website content a reality

Gil Eyal is the CEO and founder of HYPR, the market leader in data-driven influencer marketing automation solutions. HYPR lets brands and agencies strategize, manage, and scale their influencer campaigns by introducing audience demographics and automated tools that connect with micro-influencers, as well as performance tracking solutions, into a market severely lacking in technology. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marke...

Tomasz Pindel - Building high-quality website traffic

In today’s episode, we focus on the qualification of website traffic and discuss all about it with Tomasz Pindel who is the co-founder of Voucherify. Tomasz is experienced in iterative software development, creative work culture, continuous learning, and pragmatic approach. Voucherify is an API-first SaaS platform for promotional campaigns. It is a set of programmable building blocks for a coupon, referral, and loyalty programs. For their customers, it means they can build campaigns in a v...

Cornelius Boertjens - How to start with website optimization?

Cornelius Boertjens is a digital marketing strategist who has more than 15 years of experience. He specializes in increasing online sales and leads by optimizing websites and landing pages implementing effective conversion strategies and optimizing the user experience. In today’s episode, Cornelius shares his experiences about digital marketing strategy that he has had as a CEO and co-founder of Catchi. Catchi is Australasia’s leading specialist in digital conversion optimization and pers...

Jeremy Almond - Qualifying your website leads

Today we are discussing all about website optimization with Jeremy Almond who is a co-founder of Paystand. The business is a transformational B2B billing and payment network. Using blockchain and cloud technology, Paystand pioneered Payments-as-a-Service to digitize and automate your entire cash lifecycle.  Jeremy describes himself as an enjoyer of life and doer of good. He is a surfer, hacker, block-chain advocate, investor, and sailor. In Paystand they mostly work with fast-growing comp...

Martin Peters - Where to find your first customers

In this episode, we spoke to Martin Peters who is the founder and CEO of Xtatio, which is an app-based tool that empowers sales individuals to develop and improve their sales performance via 360 feedback including customers. Martin shares with us how and why he started Xtatio and what has he learned on the way. Before founding Xtatio, he gained experience from Microsoft, McKinsey and World Health Organization. Now he has taken that knowledge and turned it into a SaaS company that does eve...

Rory Crawford - How to grow online in an offline driven industry

This time we talked with Rory Crawford, who is the co-founder and CEO of BevSpot which is an all-in-one program management software for the alcohol distribution and food industry. Thanks to Rory’s software, businesses can manage inventory, place orders, and uncover sales performance insights to strengthen the health of their business and run their business more efficiently. In one of the largest industries in the world, restaurants mostly run their business on excel sheets and clip boards...

Kurt Daniel - Discovering strong channels for your SaaS company

In today’s episode we spoke to Kurt Daniel who is the CEO of Ubersmith, which is a subscription management software for the cloud and beyond. Besides running a successful company, Kurt is a frequent blogger, speaker and tweeter on topics like subscription management and clouds. Ubersmith’s suite of usage-based billing, quoting, order management, infrastructure management and help desk ticketing solutions is integrated, open and scalable. Over one hundred companies rely on Ubersmith to bett...

Garrett Mehrguth - How to improve Customer Aquisition Cost

Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California. Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and ...

Alan Chapman - Owning your website conversions

Who in your team is actually responsible for more conversions from your website? Is it really crystal clear who is owning the task of identifying where your website is leaking revenue? Alan shares his experience on who should be hold accountable. Tune in... Alan, from Host Digital, shows that an optimal user experience should be data-driven. He integrates data with design, leveraging quantitative and qualitative insights to inform a website story. He uses a LOT of tools, such as Google An...

Raphael Paulin-Daigle - What really makes people buy online

Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales. Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization...

Mark Tillison - How to avoid wasting your online ad spend

Mark loves celebrating client growth using digital marketing for inbound teams. He is the proud Managaing Director of Tillison Consulting, a leading digital marketing agency growing clients' businesses one click at a time. Since 2007, he has worked hard to create an environment which celebrates client success, the evolution of knowledge and an honest approach to digital marketing.

Robert Portillo - Conversions as a function of seeing the world through eyes of others

Robert has over 13 years experience in online marketing. He has a deep love for CRO and SEO and the power it has to transform a business. He has started and grown 3 successful IT companies including a repair store and two mobile service companies. Robert is a big fan of the team at MECLABS and the team at SEO Fight Club for their cutting edge testing methods. He used the informed he learns there to implement in Nimbus’ client campaigns. When he’s not implementing his marketing knowledge for ...

Alex Faust - How an education startup achieved growth online

Alex is the head of growth at the Growth Institute. Growth Institute is leading current movements in hybrid education and business growth. Their core purpose is to expose C level executives and their teams to business thought-leaders through a community that facilitates learning and growth. They want to make it easier for busy people to learn new techniques and methodologies that will help their business and personal goals.

Tony Simonovsky - Information is everyone's reality and insight is the future of the world

 In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate web-sites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world.  His clients are ...

Erik Gross - How to track key operational metrics

The Tech Academy was co-founded by Jack Stanley and Erik Gross. Erik has been working in technology since the 1980s. As a nuclear reactor operator and teacher in the Navy, he mastered a multitude of technologies. His years of experience as a senior-level software developer were key to the development of The Tech Academy’s boot camps.  Erik created The Tech Academy to help people break into this field he loves so much and to help experienced developers advance their careers.

Mo Reeder - Increasing conversions through high quality content

Looking for a creative new lead generation idea? Alex's team is putting a great twist on it to win leads for their high ticket product. They offer a completely free course targeting their audience. MO Reeder, MBA is a Co-Founder of VSchool and spoke with us about how their growth strategies and share insights on how they win students from their website ...Welcome to Pathmonk Presents

Brian Massey: How to increase revenue with your existing website traffic

Every website has hidden money in it: sales or leads that go uncaptured because of mistakes in the messaging or the design. Flawed customer journeys that make it almost impossible to complete the sale or request a demo. Brian’s team at ConversionSciences as deep expertise in optimizing eCommerce and lead generation websites across a wide range of industries.After eleven years of optimizing websites Brian’s team has uncovered THE formula for generating more qualified leads and sales. They br...

Ivan Imhoff - Finding conversion killers on your site

We met with Ivan Imhoff Global VP of Digital at Kaspersky. With over 20 years in online distribution and marketing experience, his passions lie in the digital realm. Ivan has experienced blue chip and start ups, managing online distribution, digital acquisition strategy, optimising online marketing campaigns with a focus on ROI and customer acquisition. His mission is to bring deep knowledge and understanding of what drives website conversions, how thought and behavior can be influenced an...

Jasmine Sandler - Focus on actionable outcomes

Mary Thomas – Systems & processes to grow your business online

Mary Thomas, Director at Concise Training, focuses on Digital Marketing. She shares her strategy about how she thinks in systems and processes versus only technologies to keep her company on track. Enjoy key insights into how to put those systems in place quicker and be prepared for change.

Praveen Mathews - How to understand the user journeys on your website

Praveen, Head of Marketing at LCT, shares insights on the importance of knowing when and why users are leaving their website. He talks about the value of having a robust website that gets updatedregularly. He highlights the key challenges to actually win website visitors and how they look at understanding the user journey on their website.      

Joe Schaefer - On growing your marketing agency online

Joe is teaching Entrepreneurs to build up their successful Marketing Agencies, but he has a candid secret that made him comfortable to speak in front of everybody....tune in...

Yousouf Neetoo - The role of mobile friendliness for growth

Yousouf is the Managing Director of Acudemy Limited, trading as Acudemy Training, an independent Training organisation. Yousouf  shares his insights on how mobile friendliness is key for Acudemy. He shares the tasks of the Marketing team at Acudemy so that they fully understand the user journeys. Seeing what are people looking for is absolutely key for Acudemy.

Chris Dazell - How to create personalized experiences online

Since 1999 Maguire Training has grown to become one of the UKs leading training companies specialising in the design and delivery of world class sales training, management training, leadership training and personal development training. We are talking with Chris Dazell, Director about how to present the personality of your business online.